Japan August 2026: Mazda (+15.2%), Toyota (+10.6%), Nissan (+9.7%) shine
The new generation sends Nissan Elgrand sales up 9-fold year-on-year.
New vehicle sales in Japan grow 2% year-on-year in August to 307,374 units, leading to a year-to-date volume up 2.5% to 3,111,737. Toyota (+10.6%) delivers the best performance in the Top 5 and ends the month just shy of 100,000 sales and 32.4% share. Suzuki (-0.7%) and Honda (-5.7%) disappoint while Daihatsu (-17.4%) is frankly down. In the remainder of the Top 10, Mazda (+15.2%), Nissan (+9.7%) and Isuzu (+5.7%) shine, Mitsubishi (+0.6%) is stable but Subaru (-8.9%) and Lexus (-13.5%) struggle. Mercedes (+0.7%) remains the best-selling foreign carmaker at #11 overall, distancing BMW (-23%), Volkswagen (+13%), Audi (+16.3%) and Mini (-13.7%).
In the regular cars ranking, the Toyota Yaris/Cross (+14.3%) is on top again but the real leader is the Toyota Raize (+17.9%), also up 33.3% year-to-date. Toyota monopolises the Top 7, with the Land Cruiser W (+89.1%) and Sienta (+27.3%) faring best, the Alphard (+1.6%) and Roomy (+1.1%) shy and the Corolla/Cross (-3%) down. The best of the rest is the Honda Freed (-13.1%) up one spot on July to #8. The Toyota RAV4 (+241.6%) continues to benefit from the new generation but slips outside the Top 10 at #11. The Suzuki Jimny Wagon (+400.8%) is up 5-fold year-on-year to #12, its best ranking since last January (#10). Notice also the Nissan Elgrand (+810%), Leaf (+622.8%), Kicks (+260%) and Mazda CX-5 (+117%).
Looking at the kei cars charts, monthly volumes are markedly down on last month. The Honda N-BOX (-6.8%) is in the lead again ahead of the Suzuki Spacia (+1.3%) and Daihatsu Tanto (-4.1%). The Daihatsu Move (-42.4%) implodes but the Nissan Roox (+57.4%) surges, just as the Mitsubishi Delica Mini/eK (+8.4%), Suzuki Hustler (+7.9%) and Daihatsu Taft (+0.8%) all manage positive results. The Daihatsu Copen (+103.4%), Honda N-ONE (+80.5%) and Mazda Flair Crossover (+46.3%) stand out below. Launched last month as the first kei car by a foreign manufacturer conceived solely for Japan, the BYD Racco falls to just 81 sales vs. 125 in July.
Previous month: Japan July 2026: BYD Racoo lands
One year ago: Japan August 2025: Daihatsu Move (+145%), Toyota Raize (+37.1%) shine in negative market
Full August 2026 Top 46 All brands, Top 50 regular cars and Top 32 All kei cars below.
Japan August 2026 – brands:
| Pos | Brand | Aug-26 | % | /25 | Jul | 2026 | % | /25 | Pos | FY25 |
| 1 | Toyota | 99,651 | 32.4% | + 10.6% | 1 | 1,005,519 | 32.3% | + 6.8% | 1 | 1 |
| 2 | Suzuki | 48,816 | 15.9% | – 0.7% | 3 | 482,021 | 15.5% | – 0.9% | 2 | 2 |
| 3 | Honda | 38,853 | 12.6% | – 5.7% | 2 | 421,267 | 13.5% | + 1.9% | 3 | 3 |
| 4 | Daihatsu | 29,645 | 9.6% | – 17.4% | 4 | 353,878 | 11.4% | + 3.6% | 4 | 4 |
| 5 | Nissan | 27,822 | 9.1% | + 9.7% | 5 | 280,987 | 9.0% | + 0.2% | 5 | 5 |
| 6 | Mazda | 11,441 | 3.7% | + 15.2% | 6 | 100,804 | 3.2% | – 2.9% | 6 | 6 |
| 7 | Mitsubishi | 8,143 | 2.6% | + 0.6% | 7 | 85,987 | 2.8% | + 7.6% | 7 | 7 |
| 8 | Subaru | 7,098 | 2.3% | – 8.9% | 8 | 67,088 | 2.2% | – 8.8% | 8 | 8 |
| 9 | Isuzu | 6,224 | 2.0% | + 5.7% | 10 | 48,789 | 1.6% | + 0.2% | 10 | 10 |
| 10 | Lexus | 5,347 | 1.7% | – 13.5% | 9 | 54,185 | 1.7% | – 7.3% | 9 | 9 |
| 11 | Mercedes | 3,506 | 1.1% | + 0.7% | 11 | 30,284 | 1.0% | – 7.8% | 11 | 11 |
| 12 | Mitsubishi Fuso | 3,237 | 1.1% | + 30.8% | 12 | 25,391 | 0.8% | + 24.7% | 13 | 14 |
| 13 | Hino | 3,125 | 1.0% | + 37.2% | 13 | 25,558 | 0.8% | + 7.9% | 12 | 13 |
| 14 | BMW | 1,903 | 0.6% | – 23.0% | 14 | 18,930 | 0.6% | – 17.2% | 14 | 12 |
| 15 | Volkswagen | 1,795 | 0.6% | + 13.0% | 15 | 17,715 | 0.6% | – 17.0% | 15 | 15 |
| 16 | Audi | 1,604 | 0.5% | + 16.3% | 16 | 13,270 | 0.4% | – 10.4% | 16 | 16 |
| 17 | Mini | 1,209 | 0.4% | – 13.7% | 17 | 11,162 | 0.4% | – 10.0% | 17 | 17 |
| 18 | UD Trucks | 862 | 0.3% | – 1.0% | 18 | 7,939 | 0.3% | + 0.1% | 18 | 18 |
| 19 | Volvo | 833 | 0.3% | + 0.1% | 19 | 7,865 | 0.3% | + 3.2% | 19 | 19 |
| 20 | Land Rover | 494 | 0.2% | – 0.6% | 20 | 4,755 | 0.2% | – 15.9% | 21 | 22 |
| 21 | Jeep | 459 | 0.1% | – 25.1% | 23 | 4,267 | 0.1% | – 25.1% | 22 | 21 |
| 22 | BYD | 391 | 0.1% | + 63.6% | 24 | 3,162 | 0.1% | + 45.4% | 24 | 25 |
| 23 | Porsche | 368 | 0.1% | – 39.6% | 22 | 6,591 | 0.2% | – 5.5% | 20 | 20 |
| 24 | Peugeot | 321 | 0.1% | – 36.1% | 21 | 3,766 | 0.1% | – 15.6% | 23 | 23 |
| 25 | Citroen | 273 | 0.1% | + 97.8% | 27 | 1,918 | 0.1% | + 7.2% | 27 | 26 |
| 26 | Fiat | 256 | 0.1% | – 13.5% | 26 | 2,103 | 0.1% | – 17.1% | 26 | 24 |
| 27 | Renault | 192 | 0.1% | + 28.9% | 25 | 2,193 | 0.1% | + 9.1% | 25 | 27 |
| 28 | Ferrari | 176 | 0.1% | + 54.4% | 28 | 1,183 | 0.0% | + 23.6% | 28 | 29 |
| 29 | Alfa Romeo | 110 | 0.0% | – 32.1% | 30 | 1,166 | 0.0% | + 46.1% | 29 | 28 |
| 30 | Hyundai | 82 | 0.0% | + 2.5% | 31 | 695 | 0.0% | + 7.3% | 31 | 30 |
| 31 | Lamborghini | 79 | 0.0% | + 0.0% | 29 | 729 | 0.0% | + 9.8% | 30 | 31 |
| 32 | Scania | 57 | 0.0% | – 23.0% | 33 | 437 | 0.0% | + 10.6% | 33 | 34 |
| 33 | Maserati | 51 | 0.0% | + 13.3% | 39 | 388 | 0.0% | – 24.2% | 34 | 32 |
| 34 | Aston Martin | 46 | 0.0% | + 17.9% | 34 | 322 | 0.0% | + 9.2% | 36 | 39 |
| 35 | Alpina | 38 | 0.0% | + 72.7% | 32 | 462 | 0.0% | + 79.8% | 32 | 38 |
| 36 | Chevrolet | 34 | 0.0% | + 41.7% | 36 | 323 | 0.0% | + 31.8% | 35 | 41 |
| 37 | Cadillac | 25 | 0.0% | – 7.4% | 37 | 232 | 0.0% | – 35.0% | 39 | 36 |
| 38 | Bentley | 21 | 0.0% | – 22.2% | 38 | 280 | 0.0% | – 5.7% | 38 | 37 |
| 39 | McLaren | 20 | 0.0% | + 42.9% | 44 | 97 | 0.0% | – 48.1% | 43 | 42 |
| 40 | DS | 18 | 0.0% | + 12.5% | 42 | 191 | 0.0% | – 29.3% | 40 | 40 |
| 41 | Rolls-Royce | 18 | 0.0% | – 14.3% | 35 | 321 | 0.0% | + 15.9% | 37 | 35 |
| 42 | Ford | 16 | 0.0% | – 5.9% | 40 | 144 | 0.0% | + 5.1% | 42 | 43 |
| 43 | Lotus | 9 | 0.0% | + 50.0% | 45 | 61 | 0.0% | – 57.6% | 44 | 45 |
| 44 | Dodge | 3 | 0.0% | – 66.7% | 47 | 41 | 0.0% | – 48.8% | 45 | 46 |
| 45 | Abarth | 2 | 0.0% | – 94.1% | 41 | 150 | 0.0% | – 74.4% | 41 | 33 |
| 46 | Jaguar | 1 | 0.0% | n/a | 50 | 30 | 0.0% | – 84.1% | 46 | 44 |
| – | Others | 2,700 | 0.9% | + 165.5% | – | 17,020 | 0.5% | + 149.9% | – | – |
Japan August 2026 – regular cars:
| Pos | Model | Aug-26 | /25 | Jul | 1-8 2026 | /25 | Pos | FY25 |
| 1 | Toyota Yaris/Cross | 10,077 | + 14.3% | 1 | 95,992 | – 12.5% | 1 | 1 |
| 2 | Toyota Raize | 8,824 | + 17.9% | 2 | 83,838 | + 33.3% | 2 | 4 |
| 3 | Toyota Corolla/Cross | 8,335 | – 3.0% | 4 | 82,271 | – 14.3% | 4 | 2 |
| 4 | Toyota Sienta | 7,591 | + 27.3% | 3 | 82,592 | + 14.5% | 3 | 3 |
| 5 | Toyota Roomy | 6,720 | + 1.1% | 5 | 69,322 | + 12.4% | 5 | 5 |
| 6 | Toyota Alphard | 5,753 | + 1.6% | 6 | 58,061 | – 0.9% | 7 | 7 |
| 7 | Toyota Land Cruiser W | 5,506 | + 89.1% | 7 | 44,713 | + 48.0% | 13 | 20 |
| 8 | Honda Freed | 4,951 | – 13.1% | 9 | 60,317 | – 1.7% | 6 | 6 |
| 9 | Toyota Aqua | 4,567 | + 5.3% | 14 | 46,058 | – 13.3% | 11 | 12 |
| 10 | Nissan Serena | 4,541 | – 4.0% | 16 | 45,279 | – 9.5% | 12 | 11 |
| 11 | Toyota RAV4 | 4,488 | + 241.6% | 8 | 41,246 | + 136.0% | 16 | 25 |
| 12 | Suzuki Jimny Wagon | 4,437 | + 400.8% | 19 | 41,086 | + 74.4% | 17 | 21 |
| 13 | Toyota Voxy | 4,355 | – 15.0% | 12 | 57,639 | + 9.8% | 8 | 9 |
| 14 | Toyota Noah | 4,205 | – 16.8% | 15 | 52,912 | – 1.1% | 9 | 8 |
| 15 | Honda StepWGN | 4,043 | + 2.0% | 13 | 43,276 | + 13.0% | 15 | 15 |
| 16 | Honda Vezel | 3,859 | – 14.8% | 11 | 47,559 | + 13.2% | 10 | 13 |
| 17 | Nissan Note | 3,677 | – 25.7% | 17 | 44,609 | – 20.5% | 14 | 10 |
| 18 | Honda Fit | 3,548 | + 22.2% | 10 | 35,035 | + 6.8% | 19 | 19 |
| 19 | Suzuki Solio | 3,379 | – 15.3% | 18 | 37,009 | – 1.1% | 18 | 17 |
| 20 | Mazda CX-5 | 3,329 | + 117.0% | 20 | 24,557 | + 51.9% | 23 | 28 |
| 21 | Toyota Prius | 2,666 | – 8.0% | 21 | 33,480 | – 30.9% | 20 | 14 |
| 22 | Toyota Vellfire | 2,432 | + 11.7% | 22 | 21,944 | + 3.8% | 25 | 22 |
| 23 | Toyota Crown | 2,370 | – 41.8% | 24 | 27,914 | – 27.2% | 22 | 16 |
| 24 | Toyota Harrier | 2,239 | – 30.9% | 23 | 31,535 | – 17.0% | 21 | 18 |
| 25 | Nissan Kicks | 2,135 | + 260.0% | 27 | 9,575 | + 38.2% | 41 | 45 |
| 26 | Subaru Levorg | 2,105 | + 92.9% | 40 | 9,966 | – 0.6% | 40 | 39 |
| 27 | Mitsubishi Delica D5 | 1,962 | – 11.7% | 26 | 22,843 | + 28.2% | 24 | 29 |
| 28 | Mazda2 | 1,864 | + 8.4% | 30 | 17,384 | + 5.3% | 28 | 30 |
| 29 | Subaru Impreza | 1,829 | + 1.0% | 31 | 18,772 | – 8.2% | 26 | 24 |
| 30 | Toyota bZ4X | 1,772 | n/a | 25 | 18,315 | n/a | 27 | n/a |
| 31 | Suzuki Xbee | 1,754 | + 61.5% | 33 | 16,779 | + 115.8% | 30 | 38 |
| 32 | Daihatsu Rocky | 1,669 | + 63.1% | 32 | 14,769 | + 39.7% | 31 | 37 |
| 33 | Nissan Leaf | 1,395 | + 622.8% | 35 | 13,412 | + 438.6% | 33 | n/a |
| 34 | Nissan Elgrand | 1,365 | + 810.0% | 36 | n/a | n/a | n/a | n/a |
| 35 | Mazda3 | 1,248 | + 46.1% | n/a | n/a | n/a | n/a | 41 |
| 36 | Lexus NX350H | 1,234 | – 13.3% | 34 | 13,133 | – 12.1% | 34 | 33 |
| 37 | Toyota Hiace W | 1,108 | + 35.1% | 38 | 10,554 | n/a | 39 | 46 |
| 38 | Lexus LBX | 1,079 | – 17.6% | 41 | 11,658 | – 15.2% | 38 | 31 |
| 39 | Honda ZR-V | 1,068 | – 10.6% | 28 | 14,511 | – 4.1% | 32 | 32 |
| 40 | Subaru Forester | 1,017 | – 61.4% | 29 | 16,907 | – 16.2% | 29 | 23 |
| 41 | Honda Civic | 1,001 | + 21.9% | 39 | 12,512 | – 11.2% | 36 | 36 |
| 42 | Mazda MX-5 (Roadster) | 938 | + 60.3% | 49 | 7,202 | – 6.0% | 45 | 43 |
| 43 | Suzuki Swift | 865 | – 59.0% | 37 | 11,771 | – 36.6% | 37 | 26 |
| 44 | Honda WR-V | 789 | – 37.5% | 46 | 8,617 | – 56.6% | 42 | 27 |
| 45 | Suzuki Fronx | 730 | – 44.7% | 44 | 8,332 | – 39.2% | 43 | 35 |
| 46 | Mitsubishi Outlander | 691 | + 29.4% | n/a | n/a | n/a | n/a | 48 |
| 47 | Nissan X-Trail | 650 | – 35.3% | 42 | 12,798 | – 5.1% | 35 | 34 |
| 48 | Honda Odyssey | 543 | + 5.2% | 50 | n/a | n/a | n/a | 47 |
| 49 | Toyota JPN Taxi | 496 | + 15.3% | n/a | n/a | n/a | n/a | n/a |
| 50 | Mazda CX-30 | 485 | – 41.3% | 47 | 8,001 | – 10.3% | 44 | 40 |
Japan August 2026 – kei cars:
| Pos | Model | Aug-26 | /25 | Jul | 2026 | /25 | Pos | FY25 |
| 1 | Honda N-BOX | 13,917 | – 6.8% | 1 | 138,842 | + 2.8% | 1 | 1 |
| 2 | Suzuki Spacia | 11,624 | + 1.3% | 2 | 108,736 | – 1.6% | 2 | 2 |
| 3 | Daihatsu Tanto | 6,672 | – 4.1% | 3 | 79,326 | – 1.0% | 3 | 3 |
| 4 | Daihatsu Move | 6,249 | – 42.4% | 4 | 77,646 | + 6.3% | 4 | 4 |
| 5 | Nissan Roox | 6,093 | + 57.4% | 6 | 66,342 | + 42.3% | 5 | 7 |
| 6 | Suzuki Hustler | 6,080 | + 7.9% | 5 | 60,345 | + 0.5% | 6 | 5 |
| 7 | Suzuki WagonR | 4,068 | – 8.7% | 8 | 41,304 | – 15.8% | 8 | 6 |
| 8 | Mitsubishi Delica Mini/eK | 3,919 | + 8.4% | 7 | 41,912 | + 10.6% | 7 | 8 |
| 9 | Suzuki Alto | 3,468 | – 26.2% | 11 | 33,233 | – 17.2% | 10 | 9 |
| 10 | Daihatsu Taft | 2,691 | + 0.8% | 10 | 27,977 | – 16.8% | 11 | 12 |
| 11 | Daihatsu Mira | 2,253 | – 36.8% | 9 | 35,741 | – 4.4% | 9 | 10 |
| 12 | Nissan Dayz | 2,157 | – 35.8% | 12 | 26,645 | – 9.5% | 12 | 13 |
| 13 | Suzuki Jimny | 1,954 | – 45.5% | 13 | 20,688 | – 38.9% | 13 | 11 |
| 14 | Honda N-ONE | 1,440 | + 80.5% | 15 | 12,634 | + 41.0% | 16 | 16 |
| 15 | Suzuki Every Wagon | 1,290 | – 20.2% | 14 | 15,432 | + 14.9% | 14 | 15 |
| 16 | Honda N-WGN | 1,149 | – 50.4% | 16 | 14,233 | – 26.8% | 15 | 14 |
| 17 | Mazda Flair Wagon | 1,041 | + 11.2% | 18 | 9,093 | – 6.6% | 17 | 18 |
| 18 | Nissan Sakura | 853 | – 0.8% | 17 | 6,908 | – 35.8% | 18 | 17 |
| 19 | Mazda Flair Crossover | 490 | + 46.3% | 21 | 3,901 | – 5.8% | 22 | 20 |
| 20 | Daihatsu Copen | 474 | + 103.4% | 20 | 4,855 | + 84.6% | 20 | 22 |
| 21 | Toyota Pixis | 453 | – 40.5% | 19 | 5,661 | – 3.3% | 19 | 19 |
| 22 | Nissan Clipper Rio | 351 | + 3.2% | 22 | 3,936 | – 3.7% | 21 | 21 |
| 23 | Mazda Carol | 291 | – 26.0% | 25 | 2,492 | + 6.5% | 24 | 24 |
| 24 | Subaru Chiffon | 237 | + 17.3% | 26 | 1,842 | – 42.3% | 26 | 23 |
| 25 | Subaru Stella | 218 | – 32.1% | 24 | 3,127 | + 194.2% | 23 | 25 |
| 26 | Mazda Flair | 159 | – 24.3% | 23 | 2,098 | + 7.6% | 25 | 26 |
| 27 | Toyota Copen GR Sport | 127 | + 86.8% | 27 | 1,133 | + 56.7% | 27 | 30 |
| 28 | Mitsubishi eK Cross EV | 101 | – 1.9% | 28 | 996 | – 11.2% | 29 | 28 |
| 29 | BYD Racco | 81 | new | 29 | 206 | new | 32 | – |
| 30 | Mazda Scrum Wagon | 78 | + 0.0% | 30 | 660 | – 17.9% | 30 | 29 |
| 31 | Subaru Pleo | 54 | – 71.9% | 31 | 1,093 | – 33.6% | 28 | 27 |
| 32 | Mitsubishi Town Box | 34 | – 2.9% | 32 | 311 | – 19.8% | 31 | 31 |
Source: JADA, JMVA, JAIA
