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Japan July 2014: Subaru Levorg almost inside Top 10

Subaru Levorg Japan July 2014. Picture courtesy of Levorg

* See the Top 30 models and Top 14 local brands by clicking on the title! Thanks Stephen *

Sales of regular cars in Japan are up a shy 0.6% year-on-year in July to 285,886 registrations, bringing the year-to-date total to 2,056,488 units, up 7% on 2013. Given the rarity of the concept of used car in Japan, car purchase patterns are strongly skewed towards the first few months of sales of a new model, the bubble bursting quickly afterwards. Case in point: the Honda Fit, whose latest generation launched last September, is now falling down the ranking: from #1 in May to #2 in June and #3 in July, enabling the Toyota Aqua (-17%) and Prius (-27%) to reclaim the Top 2 spots they held over the Full Year 2013.

Toyota Voxy Japan July 2014. Picture courtesy of response.jpToyota Voxy

The Toyota Voxy for its part is still on the up in 4th place (+193%), even breaking its all-time monthly volume record at 12,704 units thanks to the hybrid variant that’s been added to the range along with this year’s facelift. Add in its twin the Toyota Noah (+102%), virtually the same car with a different face and we come to a huge 19,488 sales, equivalent to #2 overall… Meanwhile the Honda Vezel lodges a 2nd consecutive month above 10,000 monthly sales at #6 with 11,567 units. For its third month in market, the Subaru Levorg jumps 12 spots on June to stop just short off the Top 10 at #11 with 5,352 sales, already and by far the brand’s best-seller at home. The Nissan X-Trail at #20 (+59%), Mazda Axela at #22 (+134%) and Honda Odyssey at #26 (+492%) are solid but starting to retreat compared to the past few months.

Previous month: Japan June 2014: Toyota Aqua back to #1, Honda Vezel up to #4

One year ago: Japan July 2013: Toyota Aqua reclaims top spot year-to-date

Full July 2014 Top 30 models and Top 14 brands Ranking Tables below.

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