The Toyota Avensis was #1 in Latvia in 2009.
Historical info going back to five decades ago is now available for Latvia on BSCB. For the 1970–1991 period, the data is for USSR which Latvia belonged to then, and Lada models reigned supreme. We have specific data for Latvia since 2006 and it is clear that Russian models are not in fashion anymore, with the Skoda Octavia holding the pole position for 3 consecutive years up until 2008, before passing the relay to the Toyota Avensis in 2009, the VW Golf from 2010 to 2013 and in 2018, the Skoda Yeti in 2014 and the Nissan Qashqai from 2015 to 2017, the Toyota Corolla from 2019 to 2021 and the Toyota RAV4 in 2022.
It’s a roller coaster of emotions for the Latvian new car market, dropping by as much as 90% between 2007 (32,500 sales) and 2009 when only 3,745 new vehicles were registered, before slowly getting back up to 12,811 units in 2013 and 14,991 in 2014.
Latvia Historical Data:
USSR 1970-1979: Lada 2101-3 conquers the Soviet roads
USSR 1980-1986: Lada 2106 and Moskvich 2140 likely leaders
USSR 1987: Lada 2106 and Moskvich 2140 fight it off
USSR 1988: Lada 2106 leads, Samara on podium
USSR 1989-1991: VAZ (Lada) and Izh most popular brands
Latvia 2006-2008: Skoda Octavia reigns
Latvia 2009: Toyota Avensis leads, 4 Toyotas in Top 4 of devastated market
Latvia 2010: VW Golf and Peugeot Partner on top
Latvia 2011: Volkswagen monopolises podium, Nissan Juke #4
Latvia 2012: VW Golf and Skoda Yeti in the lead
Latvia 2013: VW Golf and Ford Focus on top
Latvia 2014: Skoda Yeti and Nissan Qashqai take the lead
Latvia 2015: Nissan Qashqai and VW Passat outpace Skoda Yeti
Latvia 2016: Nissan Qashqai and Skoda Octavia top market up 15%
Latvia 2017: Nissan Qashqai #1, Toyota C-HR #9, five SUVs in Top 10
Latvia 2018: VW Golf reclaims pole position
Latvia 2019: Toyota Corolla and RAV4 dominate market up 8%
Latvia 2021: Toyota Corolla leads, VW T-Cross up to #4, sales up 6.1% (with 2020 figures)
Latvia 2022: Toyota RAV4 #1, VW T-Cross and Dacia Duster shine in market up 16.5%