Saudi Arabia August 2017: Hyundai Sonata #1, Renault up 4-fold

Saudi women will be able to drive from June 2018.

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The Saudi new car market, by far the largest in the region, is down a harsh 26% year-on-year in August to 44.542 registrations, matching the year-to-date decline of -27% to 339.944 units. The recent decision by the government to allow women to drive from June next year is good news for local car sales that are likely to get a related boost in 2018. Our local correspondent however warns that the positive effect, although real, will be seen in the longer term after a possible initial spike as a lot of marketing dollars and cash incentives will be spent to capitalise on this new opportunity. The more immediate effect will be hired expat drivers’ jobs being slowly phased out, and well-off Saudi women taking the wheel of an already owned car rather than each and every one buying a new car. Robust sales will also depend on how fast driving schools will set up ladies specific classes to process the demand and how quickly women holding a EU or US driving license will be able to convert them into Saudi licenses.

The Hyundai Sonata is the best-selling vehicle in Saudi Arabia in August.

Saudi best-seller Toyota follows the market at -26% to 33.5% share this month, a full two percentage points higher than its YTD level of 31.5%. Hyundai falls harder at -35% but also lands higher than YTD at 21.1% share vs. 19.5%. Nissan (-32%) and Kia (-43%) also struggle while Renault is the success story of the year with sales up 4-fold (281%) to 4.7% share in 5th place. It ranks 7th year-to-date vs. #10 over the Full Year 2016. Lexus (+1%), Chevrolet (+5%), Dodge (+19%), Mitsubishi (+49%), Land Rover (+61%), BMW (+76%), Chrysler (+81%) and Jeep (+763%) also shine inside the Top 20. Genesis lands at #21.

The Toyota Camry remains the best-seller year-to-date. 

The models ranking is once again the theatre of a significant reshuffle: boosted by its facelift, the Hyundai Sonata is up 58% to take the leadership in August with a stunning 8.8% share vs. 4.7% and 5th place year-to-date. The Toyota Camry (-10%) is knocked down to 2nd place but comfortably holds onto the YTD pole position with 8.4% share and sales up a robust 25%. The Toyota Hilux completes the podium but drops 33%, in line with its 35% YTD decline, distancing the Hyundai Accent (-50% vs. -41% YTD) and Elantra (-53% vs. -45% YTD) both continuing to implode. The Nissan Sunny (+11%) and Mazda6 (+8%) are the only two additional nameplates to gain ground in the Top 10.

The Renault Talisman ranks #12 in Saudi Arabia this month. 

Other great performers near the top of the ranking include the Toyota Land Cruiser up 57%, the Chevrolet Tahoe up 106%, the Toyota Land Cruiser Pickup up 116% and the Nissan Navara up 10-fold on its August 2016 score. Responsible for the exceptional year of French manufacturer Renault, the Talisman and Koleos are the two most popular recent launches in the country (<12 months). The former ranks #12 in August with 2% share vs. #19 and 1.6% YTD while the latter is 16th this month after peaking at #4 in June. It ranks #17 so far in 2017. The next best-selling newcomers are the Genesis G80 at #66, the Geely Emgrand GT at #73 and the Ram 1200 at #95.

Previous post: Saudi Arabia First Half 2017: Toyota Camry leads, Renault Koleos smashes in

One year ago: Saudi Arabia January-July 2016: Hyundai Accent and Elantra take charge

Full August 2017 Top 37 All-brands and Top 100 models below.

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Saudi Arabia First Half 2017: Camry leads, Renault Koleos smashes in

The Renault Koleos hit the bullseye in Saudi Arabia: #4 overall in June! 

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Consult over 10 years worth of Saudi Arabia Historical Data here

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By far the largest market in the Middle-Eastern region, Saudi Arabia also post the 2nd largest decline over the First Half of 2017 at -28% to 255.845 units, that’s almost 100.000 sales less than over the same period in 2016. Only Bahrain does worse at -34%. Market leader Toyota manages to drop slightly slower than the market at -25%, resulting in a market share improving by one percentage point to 31%. Hyundai (-42%) and Nissan (-33%) on the other hand see their share thaw while Kia and Chevrolet (-24%) improve slightly. There are only two manufacturers gaining ground in the Top 10: Renault is up a spectacular 135% and three spots to #7 overall and Honda is up 29% to break into the Top 10 at #10. Below, BMW (+34%), Land Rover (+47%), Fiat (+94%), Ram (+113%), Dodge (+120%), Chrysler (+337%) and Jeep (+825%) all show great results. Genesis appears at #23.

The Toyota Camry leads the Saudi Arabian market… awaiting the 2018 model pictured above.

In the models ranking, the Toyota Camry leaps up 27% and four spots on the same period in 2016 to land in pole position with 8.1% share, dislodging the Hyundai Accent (-37%), #1 over the Full Year 2016. The Toyota Corolla (-33%), Hilux (-28%), Hyundai Elantra (-44%), Sonata (-40%) and Toyota Yaris (-39%) all freefall. The Nissan Sunny on the other hand is up 41% and 9 ranks to #8 and the Honda Accord up 47% and 11 spots to #14. Further down, French carmaker Renault really justifies its sizeable jump: it places the two most popular newcomers both inside the Top 10: the all-new Koleos ranks 16th but was up to an incredible 4th place overall in June with 2.827 sales below just the Toyota Camry (4.067), Hyundai Accent (4.022) and Toyota Hilux (3.176)… The Renault Talisman arrives at #18 and the Captur is up 231% to #23.

Previous post: Saudi Arabia January-April 2017: Toyota Camry takes the lead

Previous year: Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

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Saudi Arabia January-April 2017: Toyota Camry takes the lead

The Toyota Camry is the best-selling nameplate in Saudi Arabia so far in 2017.

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After dropping 21% during the same period a year ago, the Saudi Arabian new vehicle market plunges another 30% over the first four months of 2017 to just 158.690 units. Toyota follows the market at -30% and sees its share thaw slightly to 30.2% but Hyundai loses four percentage points of market share to 18.5% due to a 43% drop. Kia improves to 7.9% thanks to sales down ‘just’ 18%, overtaking Nissan down 33% to 7.7%. Isuzu (-27%) rounds up the Top 5 again, while Chevrolet (-32%) and Mazda (-16%) take advantage of Ford’s freefall (-52%) to gain one spot each to #6 and #7 respectively. The best performances in the Top 10 are delivered by Honda (+33%) and Renault (+41%) going against the grain to post significant gains. Further down, Dodge (+204%), Jeep returning to market (+1172%), Land Rover (+27%), BMW (+72%) and Chrysler (+439%) all impress while Genesis lands at #23. You can even your window tinting sydney in your car from WinTint  so it looks as good as range.

After the Hyundai Accent took control last year, we have another leader this year in Saudi Arabia: the Toyota Camry, thanks to a 37% year-on-year surge to almost double its market share to 7.7%. The Hyundai Accent (-39%) is knocked down to 2nd place and 5.7% share, with the Toyota Corolla (-38%) and Hyundai Elantra (-41%) also receding one spot compared to a year ago. The Hyundai Sonata (-25%) gains one ranking to break into the Top 5, meaning there are now three Hyundais in the Top 5 vs. two Toyotas. The Hilux (-46%) and Yaris (-40%) struggle while the Nissan Sunny gains 92% to land in 7th place vs. #17 a year ago. The Mazda6 restrains its fall to -6% and breaks into the Saudi Top 10. Justifying its spectacular jump, Renault has the Captur at #21 (#60 a year ago) and the new Talisman at #31. We have two newcomers in the Top 100: the Genesis G80 at #77 and the Geely X7 Sport at #81.

Previous post: Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

One year ago: Saudi Arabia January-April 2016: Hyundai Accent takes the lead

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Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

Hyundai Accent Saudi Arabia April 2016. Picture courtesy automiddleeastFor the first time, a Hyundai is crowned annual #1 in Saudi Arabia.

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New car sales in Saudi Arabia are freefalling down 21% year-on-year in 2016 from 879.704 to 691.114. Toyota falls faster than the market at -29% but retains the pole position with 31.7% share vs. 35.1% a year ago. Reversely, its archenemy in Saudi Arabia, Hyundai, improves from 21% to 23.9% thanks to deliveries down just 11%. Nissan is reborn: up 10% and two spots to #3 and 7.9%, Kia (-12%) remains at #4, Ford (-30%) is down two spots to #6 and Isuzu suffers the most: down 45% and three ranks to #6. Mazda (+4%), Renault (+4%) and Honda (+1%) are the other carmakers in positive territory inside the Top 10, and there are only two left in the entire market Suzuki (+14%) and Ferrari (+2%)… At the other end of the scale, Dodge (-45%), Mitsubishi (-47%), Audi (-51%), Volkswagen (-52%), Lincoln (-56%), Porsche (-59%), Jeep (-81%), Citroen (-90%) and Volvo (-100%) implode.

The Elantra makes is two Hyundais on the 2016 podium in Saudi Arabia. 

The Saudi models ranking is the theatre of a momentous first: for the first time since BSCB Saudi Arabia records began (2005) – and most probably ever – a Hyundai manages to snap the annual pole position: the Accent (replicating a historical win in Russia where it is called Solaris). Thanks to sales down just 5% resulting in a much improved 7.7% market share, the Accent topples the Toyota Hilux (-34%) while the facelifted Elantra makes it two Hyundais on the podium. The Toyota Corolla (-34%) and Camry (-6%) follow, while the Hyundai Sonata (+26%) continues the 2016 fairy tale for the Korean carmaker in Saudi Arabia, lifting 3 spots to #6. Only the Nissan Sunny (+30%) also gains ground inside the Top 10. Just outside, the Mazda6 soars 51% to #11, with the Hyundai Tucson (+2%), Honda Accord (+2%), Nissan Patrol (+7%), Kia Sportage (+10%) and Hyundai Creta (+722%) the next best-selling gainers. The Toyota Prius makes a landing at #73.

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Previous post: Saudi Arabia January-July 2016: Hyundai Accent and Elantra take charge

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Two years ago: Saudi Arabia Full Year 2014: Toyota Hilux #1, Yaris in Top 5

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Saudi Arabia January-July 2016: Hyundai Accent & Elantra take charge

hyndai-elantra-saudi-arabia-july-2016-picture-courtesy-saudigazette-com-saThe Hyundai Elantra ranks #2 in Saudi Arabia so far in 2016. 

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The Saudi new car market marks a pause in 2016 with sales over the first seven months of the year down an abrupt 17% year-on-year to just 406.860 units. Market leader Toyota falls even faster at -27% to 124.390 deliveries, resulting in a reduced 30.6% market share vs. 34.8% a year ago. Reversely, Hyundai (-2%) goes from 20% last year to 23.8% in 2016 and Nissan (-4%) from 6.8% to 7.9%. Inside the Top 10, Isuzu (-34%) and Ford (-21%) lose share but GMC (-3%), Chevrolet (+5%) and, spectacularly, Mazda (+47%) gain some. Outside the Top 10, only Infiniti (+1%), Renault (+8%) and Suzuki (+24%) gain ground year-on-year.

mazda6-saudi-arabia-july-2016-picture-courtesy-haraj-com-saThe Mazda6 (+234%) almost breaks into the YTD Saudi Top 10. 

Model-wise, the Hyundai Accent holds onto its newfound leadership thanks to sales down just 7% to 29.971 but the surprise is the 2nd place of the Hyundai Elantra (-17%), overtaking the Toyota Hilux (-38%) – market leader over the Full Year 2015 – and giving the Korean manufacturer a majestic 1-2. The Toyota Corolla (-22%) and Camry (-12%) complete the Top 5 while the Hyundai Sonata is up 38% to land at a brilliant 6th place with 16.902 sales. The other big surprise so far in 2016 in Saudi Arabia is the taking off of the Mazda6, up 234% on the same period last year to stop just 600 sales short of a spectacular Top 10 ranking (#11). Let’s also notice the Hyundai Tucson (+28%), Kia Optima (+22%), Ford Taurus (+16%) and Nissan Patrol (+12%) all managing double-digit year-on-year gains inside the Top 20. The Hyundai Creta (#45) is the most popular newcomer.

Previous post: Saudi Arabia January-April 2016: Hyundai Accent takes the lead

Previous year: Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

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Saudi Arabia January-April 2016: Hyundai Accent takes the lead

Hyundai Accent Saudi Arabia April 2016. Picture courtesy automiddleeastThe Hyundai Accent is the most popular vehicle in Saudi Arabia so far in 2016. 

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New light vehicle sales in Saudi Arabia are down a worrying 21% year-on-year over the first four months of 2016 to 225.646 units. Toyota falls 30% and drops almost 4 percentage points of market share but remains ultra-dominant at 30.5% of the market and 68.810 sales, yet Hyundai is up to 22.7% share thanks to deliveries down just 7% to 51.126. Nissan (-20%), Kia (-13%), Isuzu (-27%) and Ford (-18%) follow. Chevrolet is up 0.4% and gains one percentage point of share to 4.9% in 7h place. Mazda (+35%), Renault (+16%), Suzuki (+55%), Land Rover (+16%) and Infiniti (+11%) impress.

Hyundai Sonata Saudi Arabia April 2016. Picture courtesy karage.tvThe new model lifts the Hyundai Sonata up 37% to #6. 

The Saudi models ranking undergoes a complete reshuffle: leader in 2015, the Toyota Hilux is down 39% to #4 as it transitions to the new generation. Instead, the Hyundai Accent gains two spots and takes the overall lead despite dropping 19% to 14.806 units. The Toyota Corolla (-27%) is also up two ranks to #2 and the Hyundai Elantra (-25%) is down one to #3. Note the percentage change are year-on-year while the position changes are compared to the Full Year 2015 ranking. The Hyundai Sonata is up a fantastic 37% to leap up to #6, the Mazda6 is up 231% to #11, the Kia Optima up 25% to #15 and the Ford Taurus up 23% to #19. Among new launches, the Hyundai Creta ranks #40, the Chevrolet Spark #45 and the Ford Figo #52.

Previous post: Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

Full January-April 2016 Top 40 All-brands and Top 294 All-models below.

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Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

Toyota Hilux Saudi Arabia 2015The Toyota Hilux remains the best-selling nameplate in Saudi Arabia.

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As opposed to most markets in the region, Saudi Arabia continues to grow in 2015 at +5% to 879.704 registrations. Toyota is still sovereign here of courses but sheds fractions of market share with sales up 3% to 308.492 and 35.1%, followed by Hyundai up a whopping 25% to 184.535 and an outstanding 21% of the market vs. 17.6% a year ago. Isuzu is up 16% to 57.706, bypassing Kia (-8%) and Nissan (-13%) while Ford remains in 6th place despite sales down 2% to 46.715. Mazda delivers the best performance of any Top 20 carmakers with volumes up 85% to land in 8th place. Notice also – in order of sales – Renault up 14%, Mitsubishi up 40%, Jeep up 25%, Cadillac up 29%, Infiniti up 165%, Volkswagen up 44% and Subaru up 111%.

Renault Symbol Saudi Arabia 2015. Picture courtesy arabgt.comSuccessful launch for the Renault Symbol in Saudi Arabia.

In the models ranking, the Toyota Hilux holds onto the pole position, improving its share to 7.9% thanks to sales up 5% to 69.177. However the Hyundai Elantra is catching up fast with volumes up 25% to 61.936 as is the Hyundai Accent up 19% to 55.720, both nameplates overtaking the mighty Toyota Corolla up just 7% to 53.719. The Yaris (-2% and Camry (+10%) make it four Toyotas in the Top 6. The Hyundai Sonata (+44%), Mazda6 (+73%) and Mazda3 (+515%) also shine, and the Renault Symbol (#44) and Captur (#87) lodge very satisfying scores for their first full year in market. The Renault Dokker (#110) is the best-selling newcomer followed by the Hyundai Creta (#120).

Previous post: Saudi Arabia September 2015: Toyota Hilux sovereign

Previous year: Saudi Arabia Full Year 2014: Toyota Hilux #1, Yaris in Top 5

Two years ago: Saudi Arabia Full Year 2013: Toyota Corolla catches up on Hilux

Full Year 2015 Top 43 All-brands and Top 345 All-models vs. Full 2014 figures below.

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Saudi Arabia September 2015: Toyota Hilux sovereign

Toyota Hilux Saudi Arabia September 2015. Picture courtesy Toyota FlickrThe Toyota Hilux keeps its crown in Saudi Arabia (1979 and 2015 models pictured).

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After the UAE we are now able to share with you rare sales data for Saudi Arabia in September (72.796 sales) and year-to-date (660.886). Toyota celebrates 60 years of presence in Saudi Arabia by crossing the 40% market share milestone in September vs. 34.3% year-to-date. It is followed by Hyundai (16.5%), Nissan (7.5%) outpacing Kia and Ford, both at 6.2%. Add Chevrolet (3.6%) and Isuzu (3.4%) and you have 83.5% of the Saudi market in September, with no other manufacturer selling over 1.500 units or holding more than 2% market share. Compared to our previous updates, we can now see detailed sales data for Renault Samsung (#10) frankly outselling its parent company (#16), Geely leading the Chinese at #18, Porsche at #20 in-between BMW and Mercedes, and outside the Top 25 let’s single out Chinese carmakers MG (#28) and GAC Gonow (#34).

Toyota 60 years Saudi ArabiaToyota celebrates 60 years in Saudi Arabia (here in the early eighties).

Nissan Patrol Saudi Arabia September 2015Nissan Patrol (pictured in Dubai)

Logically, Toyota places no less than seven nameplates inside the September Top 10 models. The Hilux is sovereign, boosted even further up by the new generation to 10.3% share vs. 6.8% so far this year. The Hyundai Accent (5.7%) and Elantra (5.6%) impressively outmanoeuvre both this month and year-to-date the perennial passenger car leader the Toyota Corolla (5.2%), itself under threat by its smaller sibling the Toyota Yaris (5%). The Land Cruiser (#6) improves vastly on its FY2014 ranking (#14) as does its Pickup variant at #9 vs. #23. The Fortuner makes it to the Top 10, just. Notice also the Nissan Patrol shooting up to #13, the Nissan X-Trail appears at #51, the Geely Emgrand EC7 leads all Chinese nameplates at #60 and the Volvo XC90 is up to #68 thanks to the new model. Complete rankings are below.

Previous post: GCC 1st Half 2015: All Toyota models data now available (BSCB Exclusive)

Previous year: Saudi Arabia Full Year 2014: Toyota Hilux #1, Yaris in Top 5

Full October 2015 Top 25 brands and Top 100 models below.

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Gulf 1st Half 2015: All Toyota models data now available (BSCB exclusive)

Toyota Hilux Saudi Arabia August 2015. Picture courtesy saudishift.comThe new generation Toyota Hilux has just launched in the Gulf region.

Thanks to the work of Toyota’s head office in Japan, we are able to share with you today exclusive sales figures for the Gulf Cooperation Council region for all Toyota and Lexus nameplates over the First Half of 2015. Keeping in mind Toyota is over-dominant in the region, this data is equivalent to understanding the Top 5 best-sellers in each country that is part of the area. The data covers no less than 34 nameplates across the Toyota and Lexus brands for the following markets:

– Saudi Arabia
– United Arab Emirates
– Bahrain
– Kuwait
– Oman
– Qatar

We learn that the Toyota Hilux is once again the brand’s and the overall best-seller in the region as a whole but also in Saudi Arabia, Oman and the UAE. The Toyota Corolla follows over the GCC region but does not rank #1 anywhere, only #2 in Saudi Arabia below the Hilux. The Toyota Land Cruiser 200 for its part is #1 in Bahrain and Qatar, while the Toyota Prado dominates in Kuwait.

Previous GCC updates:

Saudi Arabia Q1 2015: Hyundai Accent leaps to #2

United Arab Emirates Q1 2015: Mitsubishi Lancer up 3-fold to #2

Bahrain Q1 2015: Toyota Hilux overtakes Land Cruiser to #1

Kuwait Q1 2015: Toyota Prado ultradominant

Oman Q1 2015: Toyota sovereign in market down 12%

Qatar Q1 2015: Nissan Patrol jumps onto podium

Full H1 2015 sales figures for 34 nameplates in the 6 countries of the GCC region below.

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Saudi Arabia 1st Quarter 2015: Hyundai Accent leaps up to #2

Hyundai Accent Saudi Arabia March 2015Hyundai Accent

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The Saudi new car market is up a robust 9% year-on-year over the First Quarter of 2015 to 211.444 registrations. Toyota is master in command once again with 71.755 deliveries and just under 34% share (vs. 36% in 2014), ahead of Hyundai at 18.9% (vs. 17.7%) and Nissan leaping up to 9.4% compared to 6.9% last year. Isuzu gains one spot to #4 while Kia drops two to #5, Ford and Chevrolet are stable, Mazda is up four to #8 and 2.2% share and GMC brilliantly rounds up the Saudi Top 10.  If the Toyota Hilux stays in command of the models ranking, the Hyundai Accent surprises by leaping up 18% to 2nd place overall, overtaking the Hyundai Elantra and Toyota Corolla compared to the FY2014 ranking. Below, the Isuzu D-Max is up 34% year-on-year at #8, the Isuzu NPR is up 3 spots to #9, the Nissan Sunny up 28% to #11 and Hyundai Tucson up 118% to #18.

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Previous post: Saudi Arabia Full Year 2014: Toyota Hilux #1, Yaris in Top 5

One year ago: Saudi Arabia March 2014: Toyota Hilux leads, Yaris up to #2

Full Q1 2015 Top 10 brands and Top 20 models below.

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