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Brazil mid-November 2012: Hyundai HB20 in Top 10 already!

November 21st, 2012 Leave a comment Go to comments

Hyundai HB20

* See the Top 150 best-selling models and Top 20 brands (new!) by clicking on the title! *

New car sales in Brazil disappoint half-way through November, down 7% year-on-year to 148,655 registrations. The year-to-date total now stands at 3,142,332 units, still up a healthy 6% over 2011. Helped by the facelifted model, the VW Gol stays very solid over the period at 8.5% share thanks to 12,698 sales, higher than its 2012 year-to-date level at 8% and 252,383 units. The Fiat Uno continues to lose ground, now at 6.1% vs. 5.6% for the Fiat Palio at #3. This is the smallest gap between the two models since April 2010 before the current generation Uno launched. Similarly the Fiat Siena stays robust at #5.

Hyundai HB20

The big event this month is the arrival of the Hyundai HB20 in the Brazilian Top 10 as early as for its third fortnight of sales in the country! It sells 3,902 units, grabs 2.6% of the market for a brilliant 10th position. Thanks to this fantastic score, Hyundai passes Nissan, Honda and Toyota to rank #6 brand in the country with 4.9% share vs. #9 and 2.7% year-to-date… Comparing the HB20′s results to the Toyota Etios (Hatch: #48, Sedan: #69) show that Hyundai’s decision to invest heavily into a new plant and an all-new model dedicated solely to the Brazilian market has already started to pay off.

This is the first model Hyundai has ever placed within the Brazilian Top 10. The appearance of a new nameplate in the Top 10 is a relatively rare occurrence in Brazil, reputed for extremely stable model rankings. The last time this happened was last January when the Chevrolet Cobalt ranked #10, and before that in April 2011 with the Renault Sandero at #10.

Chevrolet Onix

Another model we will be following closely over the next couple of months is the Chevrolet Onix: now available in GM dealerships across the country, it is up a huge 98 spots on October to land at #14 with 2,853 sales and 1.9% share. Similarly to the HB20, the Onix should break into the Brazilian Top 10 shortly (as early as by end November?) and could climb much further up, as General Motors is fairly and squarely aiming at the Gol with the Onix… Fascinating times ahead for the Brazilian car market indeed!

Previous month: Brazil October 2012: Ford Ecosport up, Hyundai HB20 lands

One year ago: Brazil mid-November 2011: Renault Duster knocks at Top 20′s door

Full mid-November 2012 Top 150 models and Top 20 brands Ranking Table below.

Brazil mid-November 2012 – brands:

Pos Brand 1/2 Nov % 2012 % Pos
1 Fiat 34,629 23.3% 727,000 23.1% 1
2 Volkswagen 31,325 21.1% 667,067 21.2% 2
3 General Motors 26,229 17.6% 553,643 17.6% 3
4 Ford 11,933 8.0% 280,676 8.9% 4
5 Renault 9,312 6.3% 210,694 6.7% 5
6 Hyundai 7,340 4.9% 84,727 2.7% 9
7 Toyota 6,454 4.3% 93,216 3.0% 7
8 Honda 5,059 3.4% 116,996 3.7% 6
9 Citroen 3,154 2.1% 65,029 2.1% 10
10 Nissan 3,061 2.1% 92,142 2.9% 8
11 Peugeot 2,515 1.7% 63,939 2.0% 11
12 Mitsubishi 2,173 1.5% 51,697 1.6% 12
13 Kia 1,559 1.0% 37,330 1.2% 13
14 Mercedes 578 0.4% 9,277 0.3% 16
15 JAC 526 0.4% 16,295 0.5% 14
16 BMW 377 0.3% 7,397 0.2% 18
17 Chery 364 0.2% 13,466 0.4% 15
18 Land Rover 283 0.2% 7,140 0.2% 19
19 Suzuki 250 0.2% 6,134 0.2% 20
20 Audi 198 0.1% 4,900 0.2% 21

Brazil mid-November 2012 – models:

Pos Model 1/2 Nov % Oct 2012 % Pos 2011
1 VW Gol 12,698 8.5% 1 252,383 8.0% 1 1
2 Fiat Uno 9,013 6.1% 2 227,990 7.3% 2 2
3 Fiat Palio 8,275 5.6% 3 158,968 5.1% 3 7
4 VW Fox/CrossFox 6,034 4.1% 4 148,484 4.7% 4 5
5 Fiat Siena 5,441 3.7% 5 85,449 2.7% 9 8
6 Fiat Strada 4,867 3.3% 7 102,180 3.3% 7 6
7 Chevrolet Celta 4,813 3.2% 6 121,237 3.9% 5 3
8 VW Voyage 4,501 3.0% 8 82,647 2.6% 11 9
9 Chevrolet Corsa Sedan 4,170 2.8% 10 84,742 2.7% 10 4
10 Hyundai HB20 3,902 2.6% 28 7,214 0.2% 83  -
11 Renault Sandero 3,746 2.5% 9 86,913 2.8% 8 11
12 Ford Fiesta Hatch 3,432 2.3% 11 102,222 3.3% 6 10
13 Chevrolet Cobalt 2,958 2.0% 13 57,786 1.8% 13 134
14 Chevrolet Onix 2,853 1.9% 112 3,095 0.1% 114  -
15 VW Saveiro 2,677 1.8% 15 57,799 1.8% 12 13
16 Ford Ka 2,592 1.7% 14 48,815 1.6% 15 14
17 Toyota Corolla 2,564 1.7% 18 48,086 1.5% 16 15
18 Renault Duster 2,537 1.7% 19 38,225 1.2% 20 77
19 Chevrolet S10 2,332 1.6% 16 39,654 1.3% 19 18
20 Toyota Hilux 2,193 1.5% 20 32,309 1.0% 26 27
21 Honda Civic 2,050 1.4% 17 43,961 1.4% 17 34
22 Fiat Punto 2,048 1.4% 21 34,961 1.1% 22 24
23 Chevrolet Montana 2,025 1.4% 24 43,310 1.4% 18 17
24 Chevrolet Spin 1,877 1.3% 27 13,937 0.4% 51  -
25 Honda Fit 1,698 1.1% 23 32,397 1.0% 25 28
26 Citroen C3 1,653 1.1% 25 30,074 1.0% 28 22
27 Ford Ecosport 1,584 1.1% 12 29,552 0.9% 29 21
28 Chevrolet Cruze 1,418 1.0% 26 35,535 1.1% 21 76
29 Chevrolet Agile 1,352 0.9% 22 49,418 1.6% 14 12
30 Renault Logan 1,351 0.9% 31 30,245 1.0% 27 20
31 Honda City 1,236 0.8% 29 25,829 0.8% 32 33
32 Hyundai Tucson 1,190 0.8% 32 18,184 0.6% 40 42
33 Fiat Idea 1,106 0.7% 30 23,254 0.7% 35 31
34 Ford Fiesta Sedan 1,057 0.7% 35 33,954 1.1% 24 26
35 VW Kombi 1,029 0.7% 34 23,361 0.7% 34 32
36 Ford Ranger 984 0.7% 37 11,841 0.4% 57 51
37 VW Space Fox 953 0.6% 36 18,529 0.6% 38 40
38 VW Amarok 938 0.6% 38 16,230 0.5% 44 68
39 Chevrolet Cruze Hatch 906 0.6% 47 10,369 0.3% 59  -
40 Nissan March 882 0.6% 132 29,132 0.9% 30 91
41 Peugeot 207 Hatch 851 0.6% 33 25,807 0.8% 33 23
42 Ford Focus 850 0.6% 44 20,263 0.6% 36 29
43 Fiat Doblo 805 0.5% 42 14,726 0.5% 48 45
44 Mitsubishi L200 777 0.5% 40 18,346 0.6% 39 37
45 Hyundai i30 759 0.5% 46 17,359 0.6% 41 25
46 Peugeot 308 716 0.5% 45 9,865 0.3% 63  -
47 Nissan Versa 688 0.5% 163 16,243 0.5% 43 118
48 Toyota Etios Hatch 660 0.4% 56 2,065 0.1% 124  -
49 VW Polo Sedan 640 0.4% 52 12,163 0.4% 56 57
50 Mitsubishi Pajero 623 0.4% 48 14,842 0.5% 46 46
51 Toyota Hilux SW4 619 0.4% 53 8,521 0.3% 73 82
52 VW Golf 606 0.4% 51 12,997 0.4% 54 50
53 Nissan Livina 574 0.4% 41 13,737 0.4% 52 48
54 Fiat Palio Weekend 563 0.4% 43 16,757 0.5% 42 35
55 Nissan Frontier 509 0.3% 50 15,144 0.5% 45 53
56 Kia Sportage 508 0.3% 63 8,161 0.3% 74 79
57 Fiat Fiorino 504 0.3% 49 12,809 0.4% 55 43
58 Fiat 500 497 0.3% 57 14,462 0.5% 50 103
59 Citroen C3 Aircross 491 0.3% 60 10,285 0.3% 61 47
60 Renault Fluence 477 0.3% 54 13,505 0.4% 53 66
61 Citroen C3 Picasso 463 0.3% 64 7,961 0.3% 75 107
62 Hyundai ix35 456 0.3% 70 9,727 0.3% 64 54
63 Chevrolet Captiva 451 0.3% 55 8,768 0.3% 70 59
64 Fiat Bravo 449 0.3% 59 8,944 0.3% 68 61
65 Ford Focus Sedan 442 0.3% 58 6,390 0.2% 87 80
66 Fiat Ducato 416 0.3% 65 8,972 0.3% 67 55
67 Fiat Freemont 400 0.3% 72 10,342 0.3% 60 136
68 VW Jetta 397 0.3% 61 18,708 0.6% 37 52
69 Toyota Etios Sedan 395 0.3% 77 1,198 0.0% 149  -
70 VW Polo 382 0.3% 62 8,566 0.3% 72 75
71 Chevrolet Prisma 372 0.3% 39 34,428 1.1% 23 16
72 Mitsubishi ASX 368 0.2% 68 9,248 0.3% 66 64
73 Hyundai Elantra 346 0.2% 76 7,245 0.2% 79 132
74 Ford New Fiesta Sedan 341 0.2% 67 8,804 0.3% 69 56
75 Renault Master 336 0.2% 66 7,224 0.2% 81 88
76 Mercedes C Class 330 0.2% 83 3,807 0.1% 106 94
77 Peugeot 408 316 0.2% 71 6,674 0.2% 85 93
78 Peugeot 207 Sedan 305 0.2% 74 9,936 0.3% 62 41
79 Kia Cerato 303 0.2% 82 6,848 0.2% 84 39
80 Chevrolet Sonic Sedan 290 0.2% 80 5,149 0.2% 95  -
81 Ford Courier 277 0.2% 69 6,561 0.2% 86 86
82 Mitsubishi Lancer 268 0.2% 75 5,797 0.2% 90 183
83 Fiat Linea 245 0.2% 73 7,226 0.2% 80 60
84 Renault Kangoo 233 0.2% 99 4,291 0.1% 99 120
85 Renault Symbol 224 0.2% 79 5,945 0.2% 89 96
86 Citroen C4 218 0.1% 84 6,321 0.2% 88 63
87 Nissan Sentra 212 0.1% 87 7,593 0.2% 76 65
88 Renault Clio 206 0.1% 78 14,719 0.5% 49 30
89 Kia Sorento 203 0.1% 85 5,753 0.2% 91 69
90 Hyundai Veloster 192 0.1% 92 4,541 0.1% 98 114
91 Nissan Tiida 191 0.1% 89 8,712 0.3% 71 70
92 Renault Megane GT 185 0.1% 81 9,523 0.3% 65 73
93 Chevrolet Sonic Hatch 182 0.1% 151 1,939 0.1% 126  -
94 Kia Picanto 181 0.1% 100 5,395 0.2% 93 89
95 Land Rover Freelander 178 0.1% 96 1,932 0.1% 127 122
96 JAC J3 175 0.1% 101 7,531 0.2% 77 58
97 Hyundai Azera 166 0.1% 102 3,921 0.1% 104 78
98 Suzuki Grand Vitara 161 0.1% 90 3,787 0.1% 107 110
99 Hyundai Santa Fe 155 0.1% 105 4,006 0.1% 102 83
100 VW SpaceCross 154 0.1% 103 4,977 0.2% 96 146
101 Chery QQ 151 0.1% 104 7,219 0.2% 82 72
102 Ford Edge 148 0.1% 94 3,378 0.1% 113 141
103 Iveco Daily 3514 145 0.1% 98 4,169 0.1% 100 105
104 Kia K2500 143 0.1% 109 5,495 0.2% 92 71
105 Hyundai HR 141 0.1% 88 7,422 0.2% 78 67
106 Citroen C4 Pallas 140 0.1% 106 3,565 0.1% 108 90
107 BMW 320 139 0.1% 110 737 0.0% 167 148
108 Mitsubishi Outlander 137 0.1% 95 3,421 0.1% 111 108
109 JAC J5 134 0.1% 115 1,805 0.1% 132  -
110 Ford Fusion 130 0.1% 97 5,266 0.2% 94 74
111 Peugeot Boxer 117 0.1% 107 2,554 0.1% 118 116
112 JAC J6 115 0.1% 122 2,358 0.1% 120 129
113 VW Tiguan 111 0.1% 91 3,990 0.1% 103 100
114 JAC J3 Turin 102 0.1% 119 4,598 0.1% 97 81
115 Kia Soul 97 0.1% 114 3,538 0.1% 109 44
116 Chana SC 91 0.1% 117 1,915 0.1% 129 124
117 Mercedes Sprinter 311 91 0.1% 111 1,341 0.0% 142 154
118 Citroen Jumper 90 0.1% 123 1,869 0.1% 131 127
119 BMW X1 89 0.1% 108 2,072 0.1% 123 104
120 Volvo XC60 85 0.1% 116 2,142 0.1% 122 117
121 Ford Transit 84 0.1% 113 3,069 0.1% 115 112
122 Jeep Cherokee 83 0.1% 121 1,537 0.0% 135 135
123 Chevrolet Corsa Hatch 78 0.1% 93 26,142 0.8% 31 19
124 Chery S18 78 0.1% 127 1,290 0.0% 144  -
125 Jeep Compass 76 0.1% 129 1,006 0.0% 153  -
126 VW Fusca 73 0.0%  - 73 0.0% n/a  -
127 Honda CR-V 72 0.0% 86 14,798 0.5% 47 49
128 VW Passat 72 0.0% 120 1,404 0.0% 140 138
129 Hafei Towner 69 0.0% 126 2,944 0.1% 116 101
130 Chery Tiggo 66 0.0% 134 1,925 0.1% 128 115
131 Mini Cooper 63 0.0% 128 1,300 0.0% 143 130
132 Troller T4 60 0.0% 124 844 0.0% 160 156
133 Peugeot 3008 54 0.0% 138 1,207 0.0% 147 133
134 Chevrolet Camaro 52 0.0% 146 761 0.0% 166 143
135 Audi Q3 52 0.0% 135 504 0.0% n/a  -
136 Hafei Ruiyi 49 0.0% 130 2,562 0.1% 117 87
137 Peugeot Hoggar 49 0.0% 131 2,054 0.1% 125 99
138 Citroen C4 Picasso 49 0.0% 140 1,659 0.1% 133 102
139 Dodge Journey 49 0.0% 149 1,441 0.0% 138 137
140 Suzuki SX4 49 0.0% 142 1,349 0.0% 141 139
141 Mercedes B Class 49 0.0% 182 115 0.0% n/a 167
142 Peugeot 307 Sedan 48 0.0% 137 863 0.0% 158 192
143 Land Rover Discovery 45 0.0% 148 972 0.0% 155 121
144 Kia Optima 45 0.0% 136 889 0.0% 157  -
145 Range Rover Evoque 43 0.0% 125 3,818 0.1% 105 168
146 Chevrolet Trailblazer 43 0.0% n/a 75 0.0% n/a  -
147 Audi A1 42 0.0% 147 1,239 0.0% 145 151
148 Suzuki Jimny 40 0.0% 145 998 0.0% 154 165
149 Porsche Cayenne 39 0.0% n/a 350 0.0% n/a 172
150 Chery Face 37 0.0% n/a 2,266 0.1% 121 98

Source: FENAVABRE

Categories: Brazil
  1. Palandi
    November 23rd, 2012 at 12:08 | #1
    Reply | Quote

    +1 for what Rosario and Richard said:

    1. the Freemont is the exception among the medium/big Fiats: it is performing well both in Europe and here in Brazil

    2. I just LOVE to see Gol, Uno, Palio and all the GM crap finally being threatened by a fresh, new, up-to-date car. kudos to Hyundai for doing so. and shame on you, Toyota, for bringing the Etios instead of the Yaris. now I hope the upcoming Peugeot 208 have a good fortune here as well.

  2. Richard
    November 22nd, 2012 at 10:39 | #2
    Reply | Quote

    I feel extremely happy to see Gol and Uno being finally threatened, because they really don’t deserve such status. Toyota with its shameful Etios, is at a proper position, because “what the heckuvan ugly car!”, and it also feels cheap. And, of course, congrats Hyundai for the HB20 (though I don’t like this name, because it sounds like the name of shoes to me) and Chevrolet for the Onix.

  3. Rosario
    November 21st, 2012 at 19:23 | #3
    Reply | Quote

    @Mauricio
    Even if the Freemont in the early months of sales was not bad. Then the increase in price and the problems with imports from Mexico have reduced Freemont sales.

    Instead, lately Bravo sales are increasing a little bit, maybe thanks to Sporting model.

  4. Mauricio
    November 21st, 2012 at 17:47 | #4
    Reply | Quote

    Same story for Fiat in Brazil and Europe: Big success with small cars (Uno,Palio/Siena/Strada,Punto) but no love for bigger cars (Bravo/Linea) I just can’t understand why :/

  1. November 22nd, 2012 at 18:48 | #1
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