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Brazil March 2021: Fiat Strada now #1 year-to-date in market back up 13.7%

The Fiat Strada topples the Chevy Onix as the YTD best-seller.

As March 2020 corresponded to the first week of lockdown measures, this year the Brazilian market is back up 13.7% year-on-year to 177.109 units, leading to a year-to-date tally down -6.5% to 497.885. However the March 2021 level remains below that of March 2019 (199.550) at -11.2%. Fiat (+60.5%) continues to vastly outperform the market and improves its share to 21.5%, its highest since August 2014 (21.7%) after falling to a poor 11.4% three years ago in February 2018. Volkswagen (+29.5%) more than doubles the market growth rate to reach 18.4% share just as Chevrolet (-8.9%) is in serious trouble at just 13.1% share vs. 15% so far this year.

Jeep (+50.5%) and Hyundai (+28.8%) also shine in the remainder of the Top 10 whereas at the other end of the scale Ford (-70.1%) and Nissan (-9.7%) struggle. Just outside the Top 10, Chery (+27.3%) progresses to 1.4% share, a record high level it also reached last December and January. Peugeot (+114.6%), Porsche (+82.5%), Volvo (+56%), BMW (+43.8%), Mitsubishi (+32.2%), Land Rover (+29.3%) and Citroen (+24.5%) also shine further down.

In the models ranking, the Fiat Strada (+114%) more than doubles its sales year-on-year thanks to the new generation to lead the charts outright for the second time in the past 7 months after last September. More notably, the Strada also takes the YTD lead off the Chevrolet Onix (-33.9%) in freefall for just 110 sales. The Hyundai HB20 (+13.8%) follows the market and advances one spot on last month to #2. Outstanding performances also by the Chevrolet Tracker (+236.1%), Fiat Mobi (+90.7%), Toro (+86.4%) and Hyundai Creta (+77.2%) in the remainder of the Top 10.

Previous month: Brazil February 2021: Fiat (+26.2%) hits highest share in 6.5 years, ignores market down -17.8%

One year ago: Brazil March 2020: VW teases Chevrolet, Fiat, Chery stand out in lowest March in 14 years (-21.9%)

Full March 2021 Top 20 brands and Top 140 models below.

Brazil March 2021 – brands:

PosBrandMar-21%/20Feb2021%/20PosFY20
1Fiat38,04321.5%60.5%1102,43520.6%34.5%13
2Volkswagen32,64318.4%29.5%286,00317.3%-0.4%22
3Chevrolet23,23913.1%-8.9%374,81415.0%-21.0%31
4Hyundai16,9819.6%28.8%447,0969.5%9.8%44
5Toyota12,6817.2%7.2%733,1506.7%-20.5%76
6Renault12,2386.9%6.2%533,3046.7%-19.6%67
7Jeep11,4016.4%50.5%633,9976.8%29.1%58
8Honda7,1134.0%2.4%820,8124.2%-13.6%89
9Nissan5,5603.1%-9.7%917,1243.4%-20.5%910
10Ford4,3042.4%-70.1%1016,1743.2%-63.2%105
11Chery2,4531.4%27.3%116,3931.3%15.5%1111
12Peugeot1,9121.1%114.6%134,6360.9%34.5%1213
13Mitsubishi1,7011.0%32.2%124,1740.8%9.2%1312
14Citroen1,4270.8%24.5%153,0580.6%-36.1%1414
15BMW1,1420.6%43.8%142,7820.6%11.2%1515
16Volvo7270.4%56.0%191,7570.4%5.7%1717
17Mercedes7010.4%-9.1%181,8190.4%-25.2%1616
18Land Rover5820.3%29.3%171,3320.3%-11.7%1920
19Audi4200.2%11.7%161,5300.3%-5.0%1818
20Porsche3850.2%82.5%21n/an/an/an/an/a
21Iveco3200.2%28.0%237570.2%0.1%2122
22Kia2840.2%-41.3%201,0070.2%-39.9%2019
23MAN2350.1%n/a226920.1%n/a2221

Brazil March 2021 – models:

PosModelMar-21%/19Feb2021%/20PosFY20
1Fiat Strada10,2685.8%114.0%228,8695.8%87.4%14
2Hyundai HB208,0124.5%13.8%323,6654.8%7.6%32
3Chevrolet Onix7,9334.5%-33.9%128,7595.8%-39.0%21
4VW Gol6,8913.9%21.3%719,0133.8%7.7%65
5Fiat Mobi6,7253.8%90.7%617,5243.5%40.0%815
6Fiat Toro6,7083.8%86.4%917,5653.5%31.4%710
7Chevrolet Tracker6,4103.6%236.1%1116,0453.2%281.9%1113
8Jeep Renegade6,1863.5%37.7%819,1113.8%34.9%49
9Hyundai Creta6,1733.5%77.2%1315,0653.0%29.0%1214
10Chevrolet Onix Plus5,4503.1%-18.3%419,0903.8%-22.1%53
11VW T-Cross5,2893.0%19.7%1016,0533.2%22.3%108
12Jeep Compass5,2112.9%70.3%1414,8743.0%23.4%1311
13Renault Kwid5,0942.9%24.0%1213,8952.8%-16.6%1412
14Fiat Argo4,9952.8%-17.7%516,2373.3%-3.2%97
15Fiat Uno4,4512.5%303.2%258,4731.7%141.0%2029
16Toyota Corolla4,1092.3%12.8%189,1501.8%-24.3%1917
17VW Nivus3,9182.2%new1610,8652.2%new1536
18Honda HR-V3,7282.1%35.0%1510,0872.0%11.2%1619
19VW Voyage3,6952.1%175.7%237,9941.6%74.0%2226
20Toyota Hilux3,2331.8%8.8%199,1971.8%-2.2%1820
21Nissan Kicks3,1361.8%-12.8%179,4381.9%-23.7%1718
22VW Polo3,0761.7%-18.5%208,0911.6%-45.6%2116
23VW Saveiro2,9101.6%9.1%217,9291.6%-13.0%2321
24VW Fox/CrossFox2,6911.5%91.7%335,2831.1%-19.3%3232
25Renault Duster2,6241.5%158.5%315,5961.1%93.8%3034
26VW Virtus2,6061.5%1.7%226,6691.3%-23.7%2422
27Ford Ranger2,3861.3%52.9%345,6191.1%24.5%2933
28Toyota Yaris Hatch2,2811.3%34.2%266,0821.2%-10.5%2630
29Hyundai HB20S2,0101.1%13.0%275,8581.2%-9.9%2728
30Fiat Fiorino1,9491.1%46.8%245,6871.1%57.9%2835
31Chevrolet S101,4090.8%-10.9%295,5311.1%-4.1%3123
32Fiat Siena1,3510.8%48.0%363,8050.8%8.6%3543
33Toyota Yaris Sedan1,2680.7%8.8%324,1200.8%-7.1%3438
34Ford Ka1,2570.7%-82.3%306,1781.2%-72.7%256
35Renault Sandero1,2510.7%-62.1%353,7140.7%-64.6%3624
36Honda WR-V1,2090.7%54.0%422,6080.5%-11.3%4045
37Citroen C4 Cactus1,1250.6%39.9%502,1990.4%-36.1%4847
38Renault Oroch1,0890.6%346.3%393,0510.6%56.0%3958
39Nissan Versa1,0850.6%-26.0%383,1940.6%-37.9%3746
40Mitsubishi L2001,0630.6%49.1%452,3070.5%16.2%4648
41Toyota Hilux SW41,0570.6%43.6%402,6040.5%8.5%4249
42Chevrolet Spin1,0320.6%-19.0%442,5310.5%-42.3%4339
43Honda Civic1,0170.6%-25.0%284,4260.9%-8.8%3331
44Renault Logan1,0140.6%-19.8%373,1900.6%-31.1%3840
45Nissan Frontier9480.5%63.4%412,6070.5%29.3%4154
46Chery Tiggo 5X8220.5%-31.0%462,4240.5%-22.2%4451
47Fiat Cronos8070.5%-48.2%542,2880.5%-53.4%4737
48Peugeot 2087780.4%291.0%472,1840.4%252.8%4966
49Peugeot 20087090.4%124.4%661,4060.3%0.0%5865
50Renault Master6520.4%39.0%481,7480.4%1.2%5560
51Honda City6350.4%-10.2%521,7840.4%-27.8%5455
52Chery Tiggo 86230.4%new601,3270.3%new5992
53Fiat Doblo5810.3%53.7%551,4250.3%31.5%5769
54BMW 325i5710.3%n/a588980.2%n/a63n/a
55VW Up5630.3%-30.7%431,8390.4%-32.0%5256
56Honda Fit5200.3%-59.2%511,8940.4%-58.1%5141
57Renault Captur5100.3%-54.3%562,0910.4%-30.8%5042
58VW Tiguan4620.3%-39.9%767800.2%-68.8%6953
59Chery Tiggo 24280.2%6.2%621,1350.2%-14.1%6064
60Toyota Etios Sedan3930.2%-21.7%678560.2%-53.6%6561
61Nissan V-Drive3780.2%new491,7960.4%new5382
62VW Jetta3640.2%3.1%571,0840.2%-22.7%6159
63Chevrolet Cruze Sedan3580.2%-45.4%639590.2%-72.8%6250
64Volvo XC403510.2%86.7%818150.2%24.4%6876
65Chevrolet Montana3310.2%-58.3%617430.1%-43.4%7157
66Ford Ecosport3150.2%-84.6%532,4170.5%-64.1%4527
67Land Rover Discovery2890.2%46.7%904600.1%-42.1%8784
68Hyundai ix352710.2%-16.4%598780.2%-4.7%6479
69Hyundai Tucson2580.1%58.3%687670.2%37.2%7083
70Chery Arrizo 62580.1%new657390.1%new72102
71Peugeot Expert2580.1%80.4%796690.1%27.2%7489
72Chery Tiggo 72550.1%4.1%975160.1%-27.9%8478
73Mitsubishi Pajero2540.1%95.4%746610.1%60.4%7587
74Hyundai HR2520.1%-33.5%698270.2%-31.2%6767
75Toyota Etios Hatch2430.1%-70.5%738310.2%-75.4%6652
76Volvo XC602430.1%27.9%776490.1%-0.8%7775
77VW/MAN Express2350.1%-3.7%756920.1%-9.4%7370
78BMW X12350.1%5.4%785600.1%-16.8%8174
79Citroen Jumpy2320.1%43.2%845170.1%-3.0%8393
80Iveco Daily 35-1502270.1%482.1%826030.1%1302.3%7996
81Ford Ka Sedan2220.1%-93.9%641,4360.3%-85.4%5625
82Audi Q32100.1%82.6%705620.1%8.7%8085
83Fiat Ducato2050.1%-50.2%835510.1%-53.5%8268
84Mitsubishi Outlander2040.1%209.1%716370.1%142.2%7888
85Mercedes GLB1910.1%new854440.1%new89n/a
86VW Amarok1710.1%-85.1%1203850.1%-90.7%9244
87Mitsubishi Eclipse Cross1570.1%-28.3%804960.1%-15.6%8580
88Chevrolet Cruze Hatch1540.1%-7.8%923650.1%-70.9%9373
89Chevrolet Trailblazer1390.1%39.0%876580.1%75.0%7677
90Volvo XC901240.1%n/an/a1930.0%n/a106n/a
91Range Rover Evoque1180.1%-5.6%724100.1%28.5%90110
92Kia Sportage1120.1%-29.6%933090.1%-48.2%9591
93Porsche 9111010.1%11.0%962410.0%-9.7%99117
94Kia K2500920.1%-53.3%892990.1%-53.8%9681
95Ford Territory900.1%new913630.1%new9494
96Range Rover860.0%8.9%n/a1940.0%-17.8%105119
97Mercedes C Class850.0%-56.2%864530.1%-38.9%8886
98Peugeot 3008790.0%-35.2%n/a1830.0%-53.9%107104
99Land Rover Defender730.0%new942260.0%new101n/a
100Mercedes Sprinter 416730.0%30.4%982130.0%3.4%103100
101Peugeot Partner700.0%-6.7%1121280.0%-57.3%113114
102Mercedes Sprinter 314690.0%0.0%1002030.0%29.3%104116
103Chery Arrizo 5670.0%-21.2%1032510.1%-30.9%97106
104Iveco Daily 30-130560.0%new134730.0%new123158
105Ram 2500510.0%240.0%884700.1%21.8%8695
106BMW 320i510.0%-83.1%953970.1%-54.6%9163
107Toyota RAV4510.0%-81.8%1042470.0%-81.4%9872
108Porsche Taycan490.0%new991560.0%new108n/a
109Audi A4470.0%n/a1051490.0%n/a109139
110Kia Cerato400.0%-33.3%1022360.0%4.9%10099
111Citroen C4L400.0%233.3%1062170.0%95.5%102122
112Audi A5390.0%69.6%1071150.0%19.8%118131
113Mercedes A Class Sedan370.0%-67.3%114920.0%-66.1%119105
114Effa V21310.0%158.3%123730.0%87.2%122126
115Mini Cooper300.0%-63.0%1081370.0%-40.7%112113
116Porsche Boxster280.0%-20.0%148560.0%-50.4%130125
117Kia Rio270.0%n/a1111200.0%n/a117n/a
118BMW 330E260.0%new113790.0%new121137
119Mercedes Sprinter250.0%38.9%127630.0%90.9%126132
120Citroen Jumper240.0%71.4%130480.0%-35.1%132127
121Foton Aumark 1039240.0%500.0%131470.0%104.3%133156
122BMW Z4220.0%69.2%122580.0%-3.3%129134
123BMW M135i210.0%new138400.0%new137167
124Iveco Daily190.0%850.0%n/a240.0%-20.0%150162
125Peugeot Boxer170.0%-19.0%135660.0%-43.1%125123
126BMW i3160.0%433.3%136600.0%300.0%127169
127BMW 745LE150.0%n/a124400.0%n/a136173
128BYD T3140.0%newn/a160.0%new154184
129JAC V260130.0%62.5%141330.0%3.1%141145
130Audi RS6 Avant120.0%n/a121490.0%n/a131188
131Ford Mustang110.0%-74.4%1171240.0%-0.8%116124
132Porsche Cayman110.0%450.0%n/a240.0%-14.3%149147
133Iveco Daily 30S13100.0%-88.6%125420.0%-82.6%135107
134Effa V22100.0%150.0%145250.0%25.0%147146
135Audi A3 Sedan90.0%-91.1%1151250.0%-73.1%11590
136Volvo S6090.0%-64.0%118890.0%-31.5%120115
137Mercedes E Class90.0%-18.2%129340.0%88.9%139159
138BMW M340i90.0%n/a133290.0%n/a145154
139Nissan March80.0%-97.9%126580.0%-96.2%12871
140Audi RS580.0%n/a137290.0%n/a144n/a

Source: Fenabrave

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