* See the Top 150 best-selling models and Top 15 brands by clicking on the title! *
The Brazilian new car market is falling deeper and deeper into recession with a very tough 17% year-on-year drop in August to 259,152 registrations. This means the year-to-date total now stands at 2,121,543 units, 10% or 223,000 sales less than at the same time last year… Difficult times indeed. In the brands ranking, below Fiat far ahead at 21.5% share, Volkswagen takes advantage of a particularly weak month for Chevrolet (-34% to 15% share) to now rank #2 year-to-date at 375,925 units vs. 368,168 for the American manufacturer. Renault is back above Hyundai but the Korean carmaker keeps the 5th spot year-to-date at 148,901 sales vs. 147,249. Notice also Toyota up a great 10% to 6.4% share vs. 5.6% ytd.
Model-wise, we witness a career-first for the Fiat Palio: for the first time since the nameplate’s original launch back in 1996, it manages to hold the Brazilian monthly pole position for 3 consecutive months thanks to 14,305 sales and 5.5% share. It is the 7th time the Palio ranks first in Brazil after November 97, September 06, October 06, August 07, June and July 2014. However its advantage over the traditional #1, the VW Gol, thaws from 1,642 units last month to just 105 in August. It looks like there won’t be a 4th month at the top in a row for the Fiat nameplate after all… The Fiat Strada jumps back onto the podium with a very strong 12,850 sales and 5% share, up 10% year-on-year, while the Fiat Uno is creeping back up the ladder at #4, kicking the Chevrolet Onix and Hyundai HB20 to #5 and #6 respectively.
Now that the new generation has finally hit Brazilian shores, the Renault Sandero is up 5 ranks on July to reclaim its spot inside the Top 10, the VW Saveiro lodges another very solid month at #11 (+10%) as does the Toyota Corolla lifted by the new generation and up 47% to #14. The VW Up maintains itself inside the Top 15 for the 4th consecutive month at #15 and the Honda Fit takes off at +67% on August 2013 to #16 thanks to the new model.
Further down the sales charts, the newly renamed Fiat Weekend (aka Palio Weekend) breaks into the Top 50 for the first time at #48 with 1,245 sales while the Chery QQ snatches back the best-selling Chinese car title away from the Lifan X60 thanks to sales up 9% at #86 vs. +33% and #96 for the X60. The Chery Celer (#102 and +90%), Chery Tiggo (#107 and -1%) and JAC J3 (#111 and -61%). Finally, after many months of wait, the Ford Ka starts climbing the ladder again thanks to the new model now in dealerships: up 68 spots on July to #88 but the road will be long: sales are still down 78% year-on-year in August… We will also soon welcome for the first time a Ford Ka sedan in the Brazilian ranking…
One year ago: Brazil August 2013: Fiat Siena shines in market down 23%
Full August 2014 Top 150 models and Top 15 brands Ranking Tables below.