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Brazil March 2020: VW teases Chevrolet, Fiat (-1%), Chery (+36.3%) stand out in lowest March in 14 years (-21.9%)

The Fiat Argo (+30.8%) posts the only gain among the Top 12 models.

The coronavirus crisis has hit Brazilian new car sales in March at -21.9% to 155.810 registrations, the weakest March volume in 14 years, since 2006 (148.234). The year-to-date tally is now down -8.2% to 532.549. However Brazil’s patchy response to the crisis means the new car market is in for a very tough ride over the coming months. On March 24, the state of São Paulo (46 million inhabitants) declared a state-wide quarantine, closing all commerce and non-essential services due to end on April 7 but extended to April 22. The Rio de Janeiro state (17 million) followed shortly as well as other states. However President Bolsonaro has continued to downplay the gravity of the virus and publicly attacked governors that introduced quarantine measures, meaning there has been no unified national response to COVID-19. In turn, confirmed cases have flared up in the past week: from 5.717 cases and 201 deaths as of March 31 to 12.232 cases and 566 deaths as of April 6, making Brazil one of the fastest-growing countries in the world in terms of infections and deaths.

Daily sales in Brazil throughout March 2020. Source Autoinforme.com.br

Accordingly, the health ministry announced that the outbreak is still in its early phase, with a peak expected no earlier than June. This in turns means the Brazilian new car market will likely collapse to minimal volumes for the next 4 to 5 months. Looking at the evolution of sales throughout March, the impact of quarantine measures is crystal clear, adding up to 147.331 up to March 22 (9.822 per opening day) but only 8.432 after that date (1.205 per opening day). Our local contacts report a (logical) increase in at-home new cars deliveries over the last week of the month but it hasn’t really had any significant impact on volumes. In fact, the large majority of registrations that occurred over the last week of March were deliveries of orders made before the quarantine period, with order books looking rather empty for April onwards.

Chery repeats at a record 11th place.

In the brands ranking, Chevrolet (-29.8%) holds onto the top spot by the skin of its teeth, namely 301 sales above Volkswagen (-13.4%) which was leading the charts halfway through the month. Note Chevrolet has led the monthly Brazilian brands charts continuously since October 2015 or 54 consecutive months. Fiat (-1%) does even better in third place with a stable volume year-on-year. Ford (-11.5%) and Hyundai (-17.4%) round out the Top 5 and are the only additional Top 10 carmakers outpacing the market. In contrast Renault (-39.5%), Honda (-33.9%), Toyota (-29.1%), Jeep (29%) and Nissan (-28.7%) all fall even faster than the market this month. Chery (+36.3%) swims upstream once again and is the only gainer in the Top 20, repeating at an all-time best #11 which is also the highest monthly ranking ever hit by a Chinese manufacturer in Brazil.

The Ford Ka is up to #2 in Brazil in March.

Model-wise, the Chevrolet Onix (-34.3%) enjoys a a 56th successive monthly win (no interruption since August 2015) but much larger-than-market drop results in its lowest market share in almost two years at 7.7% (since May 2018). Th Ford Ka (-14.8%) resists much better and steps up two spots on last month to #2, discarding the Hyundai HB20 (-22.2%) and Chevrolet Onix Plus down two ranks to #4. The Fiat Argo (+30.8%) scores the only year-on-year gain in the Top 12 – and a very impressive one at that – thanks to the addition of a Trekking SUV-looking variant. The Fiat Strada (-9.2%) and VW Gol (-14.2%) also outpace the market just as the VW T-Cross celebrates a 4th Top 10 finish in the past 5 months. Further down, the Fiat Cronos (+16.8%), Ford Ranger (+16.2%), Fiat Mobi (+13.8%), Ford Ka Sedan (+9.3%) and Chevrolet Tracker (+1.8%) are the only additional gainers in the Top 30, the Chery Tiggo 5X (+124.5%) breaks into the Top 40 for the first time at #39 and the Chery Tiggo 7 breaks into the Top 70 at #69.

Previous month: Brazil February 2020: Chery (+46.6%) hits Chinese record ranking at #11 in market back up 4.6%

One year ago: Brazil March 2019: Chevrolet (+18.8%), Renault (+14.8%), Chery (+304%) survive first market decline since April 2017

Full March 2020 Top 30 brands and Top 150 models below.

Brazil March 2020 – brands:

PosBrandMar-20%/19Feb2020%/19PosFY19
1Chevrolet25,50116.4%-29.8%194,72617.8%-11.0%11
2Volkswagen25,20016.2%-13.4%286,30816.2%4.0%22
3Fiat23,70115.2%-1.0%376,13914.3%-3.4%33
4Ford14,3979.2%-11.5%543,9058.2%-8.6%45
5Hyundai13,1838.5%-17.4%442,9118.1%-3.9%57
6Toyota11,8277.6%-29.1%641,7107.8%-11.8%66
7Renault11,5227.4%-39.5%741,4087.8%-19.3%74
8Jeep7,5774.9%-29.0%826,3294.9%-8.2%88
9Honda6,9454.5%-33.9%924,0784.5%-23.8%99
10Nissan6,1584.0%-28.7%1021,5434.0%-3.4%1010
11Chery1,9271.2%36.3%115,5341.0%48.6%1114
12Mitsubishi1,2870.8%-25.1%143,8220.7%-27.1%1312
13Citroen1,1460.7%-42.7%124,7880.9%-27.2%1211
14Peugeot8910.6%-41.5%133,4460.6%-32.5%1413
15BMW7940.5%-16.8%152,5010.5%1.8%1515
16Mercedes7710.5%-27.7%162,4330.5%-22.9%1616
17Kia4840.3%-31.8%191,6760.3%-27.5%1717
18Volvo4660.3%-23.1%181,6630.3%0.1%1819
19Land Rover4500.3%-4.3%201,5090.3%11.7%2020
20Audi3760.2%-35.1%171,6110.3%-15.5%1918
21Iveco2500.2%n/a227560.1%n/a2122
22Porsche2110.1%n/a217220.1%n/a22n/a
23Suzuki1800.1%-45.8%236860.1%-30.1%2321
24Jaguar1230.1%n/a25n/an/an/an/an/a
25Mini1060.1%n/a28n/an/an/an/an/a
26Troller730.0%n/a26n/an/an/an/an/a
27JAC630.0%n/a24n/an/an/an/an/a
28Subaru620.0%n/an/an/an/an/an/an/a
29Lexus590.0%n/a27n/an/an/an/an/a
30Ram150.0%n/a293860.1%n/an/an/a

Brazil March 2020 – models:

Note: Data for SUVs under 230 sales YTD is unavailable.

PosModelMar-20%/19Feb2020%/19PosFY19
1Chevrolet Onix12,0077.7%-34.3%147,1218.8%-15.1%11
2Ford Ka7,1034.6%-14.8%422,6204.2%-5.7%32
3Hyundai HB207,0424.5%-22.2%321,9984.1%-9.7%43
4Chevrolet Onix Plus6,6704.3%new224,5144.6%new235
5Fiat Argo6,0713.9%30.8%616,7813.2%3.4%66
6VW Gol5,6813.6%-14.2%517,6553.3%9.3%55
7Fiat Strada4,7993.1%-9.2%1115,4082.9%-7.3%87
8Jeep Renegade4,4922.9%-27.4%1014,1702.7%-9.6%1010
9VW T-Cross4,4172.8%new913,1282.5%new1225
10Renault Kwid4,1092.6%-29.8%716,6613.1%0.0%74
11VW Polo3,7742.4%-25.7%814,8832.8%-2.9%99
12Toyota Corolla3,6432.3%-6.3%1512,0882.3%6.8%1514
13Ford Ka Sedan3,6272.3%9.3%219,8271.8%8.9%1917
14Fiat Toro3,5982.3%-27.4%1613,3712.5%8.3%1111
15Nissan Kicks3,5972.3%-26.0%1212,3622.3%-1.0%1415
16Fiat Mobi3,5272.3%13.8%1412,5212.4%1.0%1316
17Hyundai Creta3,4842.2%-8.1%1711,6812.2%6.1%1713
18Renault Sandero3,3032.1%-23.8%1810,4922.0%-9.5%1818
19Jeep Compass3,0592.0%-31.6%1312,0552.3%-6.9%1612
20Toyota Hilux2,9711.9%-3.9%209,4061.8%1.7%2022
21Honda HR-V2,7611.8%-27.3%239,0711.7%-22.6%2219
22VW Saveiro2,6671.7%-8.9%199,1091.7%4.7%2121
23VW Virtus2,5621.6%-16.9%228,7441.6%-10.6%2320
24Ford Ecosport2,0501.3%-20.3%266,7271.3%-11.7%2527
25Chevrolet Tracker1,9071.2%1.8%414,2010.8%-8.4%3847
26Hyundai HB20S1,7781.1%-18.7%246,5051.2%2.1%2726
27Toyota Yaris Hatch1,7001.1%-44.6%256,7951.3%-22.7%2424
28Chevrolet S101,5821.0%-15.2%305,7651.1%-3.2%2828
29Ford Ranger1,5601.0%16.2%424,5130.8%5.6%3539
30Fiat Cronos1,5571.0%16.8%404,9060.9%-10.5%3038
31Nissan Versa1,4670.9%-30.6%295,1431.0%-9.5%2940
32VW Fox/CrossFox1,4040.9%-59.3%276,5451.2%-42.2%2623
33Honda Civic1,3560.9%-35.4%284,8550.9%-20.3%3133
34VW Voyage1,3400.9%-42.4%344,5950.9%-31.3%3329
35Fiat Fiorino1,3280.9%-27.3%393,6020.7%-8.9%4045
36Honda Fit1,2740.8%-44.8%324,5210.8%-32.4%3437
37Chevrolet Spin1,2740.8%-37.5%364,3880.8%-14.6%3732
38Renault Logan1,2640.8%-65.5%314,6320.9%-29.0%3234
39Chery Tiggo 5X1,1920.8%124.5%473,1150.6%239.3%4663
40Toyota Yaris Sedan1,1650.7%-63.4%334,4340.8%-37.2%3630
41VW Amarok1,1450.7%-26.2%354,1350.8%-4.4%3943
42Renault Captur1,1170.7%-40.3%493,0220.6%-51.1%4731
43Fiat Uno1,1040.7%20.9%433,5160.7%-24.8%4241
44Renault Duster1,0150.7%-46.4%552,8880.5%-47.4%4936
45Fiat Siena9130.6%-23.4%373,5050.7%-22.3%4348
46Toyota Etios Hatch8230.5%-39.2%463,3770.6%-14.8%4542
47VW Up8120.5%-9.7%482,7060.5%-0.6%5051
48Citroen C4 Cactus8040.5%-29.3%383,4410.6%-4.8%4446
49Chevrolet Montana7930.5%-30.7%771,3120.2%-55.5%6456
50Honda WR-V7850.5%-15.0%452,9400.6%3.3%4857
51VW Tiguan7690.5%-11.3%512,5000.5%26.8%5155
52Toyota Hilux SW47360.5%-27.9%522,3990.5%-25.9%5350
53Mitsubishi L2007130.5%-13.9%561,9850.4%-17.5%5559
54Honda City7070.5%-45.0%502,4710.5%-37.5%5249
55Chevrolet Cruze Sedan6560.4%-58.1%443,5260.7%-24.0%4144
56Nissan Frontier5800.4%-27.7%542,0170.4%3.9%5462
57Toyota Etios Sedan5020.3%-37.5%571,8440.3%-28.5%5753
58Renault Master4690.3%-28.7%601,7280.3%-20.3%5861
59Fiat Ducato4120.3%32.1%651,1850.2%8.9%6769
60Chery Tiggo 24030.3%-9.6%631,3220.2%-14.9%6365
61Nissan March3880.2%-23.2%591,5370.3%8.5%5964
62Hyundai HR3790.2%95.4%641,2020.2%340.3%6675
63Fiat Doblo3780.2%71.8%681,0840.2%29.5%6868
64VW Jetta3530.2%-72.3%531,4020.3%-53.7%6158
65Hyundai ix353240.2%120.4%769210.2%2.6%6966
66Peugeot 20083160.2%-44.7%611,4060.3%-23.7%6060
67BMW 320i3020.2%83.0%718740.2%41.0%7195
68Toyota RAV42800.2%71.8%621,3250.2%94.9%6273
69Chery Tiggo 72450.2%new747160.1%new7698
70Renault Oroch2440.2%-68.5%581,9560.4%-24.9%5652
71VW Express2440.2%-10.3%757640.1%10.9%7479
72BMW X12230.1%-28.3%786730.1%-14.4%7772
73Mitsubishi Eclipse Cross2190.1%15.3%895880.1%1.6%8394
74Chevrolet Equinox2170.1%-52.0%669110.2%-30.1%7071
75Peugeot 2081990.1%-53.8%836190.1%-59.8%8167
76Land Rover Discovery1970.1%-4.4%737950.1%28.6%7385
77Kia K25001970.1%-16.9%816470.1%19.4%8090
78Mercedes C Class1940.1%-42.4%697420.1%-17.7%7578
79Volvo XC601900.1%-35.8%796540.1%-9.7%7980
80Volvo XC401880.1%16.8%806550.1%15.1%7891
81Chevrolet Cruze Hatch1670.1%-48.5%701,2530.2%-13.8%6570
82Hyundai Tucson1630.1%-69.8%825590.1%-64.0%8477
83Citroen Jumpy1620.1%30.6%905330.1%39.9%8699
84Kia Sportage1590.1%-32.9%845960.1%-40.7%8274
85Mitsubishi ASX1570.1%-39.1%885480.1%-30.1%8576
86Peugeot Expert1430.1%-8.3%875260.1%36.6%8796
87Mitsubishi Pajero1300.1%n/a954120.1%n/a9497
88Range Rover Evoque1250.1%n/a1023190.1%68.8%100146
89Nissan Sentra1230.1%-64.3%934690.1%-39.0%8983
90Peugeot 30081220.1%-22.8%973970.1%-20.3%9593
91Iveco Daily 35S141200.1%-4.8%854420.1%14.2%91104
92Audi Q31150.1%-28.1%675170.1%-2.5%88107
93Mercedes GLA1150.1%-55.1%864310.1%-36.5%9288
94Mercedes A Class Sedan1130.1%new1282710.1%new104122
95Audi A3 Sedan1010.1%-47.7%914650.1%-34.1%9089
96Chevrolet Trailblazer1000.1%-57.4%1003760.1%-47.6%9881
97Citroen C3960.1%-68.1%923870.1%-64.6%9686
98Porsche 911910.1%810.0%1042670.1%368.4%105139
99Iveco Daily 30S13880.1%37.5%1082420.0%36.0%107120
100Chery Arrizo 5850.1%-49.1%943630.1%-19.7%9992
101Mini Cooper810.1%n/a1102310.0%94.1%110161
102Range Rover790.1%n/an/a2360.0%n/a108n/a
103Suzuki Jimny760.0%-50.3%1032820.1%-40.1%103102
104Peugeot Partner750.0%-43.6%963000.1%-50.2%102105
105Troller T4730.0%-8.8%993010.1%10.7%101114
106Mercedes Sprinter 314690.0%n/a1141570.0%n/a115n/a
107Mitsubishi Outlander660.0%-66.0%1072630.0%-47.4%106100
108Kia Cerato600.0%-60.8%1052250.0%-58.9%111103
109Chevrolet Prisma570.0%-99.2%728480.2%-95.9%728
110Citroen Aircross570.0%-79.1%1122330.0%-73.2%10987
111Mercedes Sprinter 416560.0%n/a1092060.0%n/a112174
112Chevrolet Bolt440.0%newn/a480.0%new131n/a
113Ford Mustang430.0%38.7%1151250.0%28.9%117134
114Iveco Daily 35-150390.0%newn/a430.0%new137 –
115Porsche Boxster350.0%20.7%1161130.0%85.2%119142
116Mercedes A Class260.0%-60.0%121830.0%-68.1%124132
117Volvo S60250.0%n/a1111300.0%n/a116135
118Audi A5230.0%-46.5%117960.0%0.0%121123
119Peugeot Boxer210.0%5.0%1131160.0%118.9%118143
120Chevrolet Cobalt180.0%-98.7%984230.1%-88.0%9354
121Mercedes Sprinter180.0%20.0%n/a330.0%-80.6%139137
122VW Passat170.0%-81.7%120840.0%-77.8%123118
123Kia Carnival160.0%-30.4%125450.0%-10.0%135144
124Mercedes CLA250160.0%n/an/a200.0%-81.8%152164
125Ram 2500150.0%-74.1%1063860.1%99.0%97124
126Citroen Jumper140.0%-6.7%118740.0%117.6%126150
127BMW Z4130.0%n/a131600.0%n/a129141
128Citroen C4L120.0%-87.2%1231110.0%-75.5%120108
129Fiat Weekend120.0%-92.3%130840.0%-87.1%12284
130Mercedes Sprinter 313120.0%-92.5%132440.0%-91.2%136109
131Effa V21120.0%n/a143390.0%n/a138158
132Subaru WRX120.0%500.0%n/a140.0%250.0%162n/a
133Lexus ES300110.0%-8.3%n/a200.0%-54.5%151160
134Mercedes E Class110.0%-35.3%n/a180.0%-59.1%153151
135Audi A4 Avant100.0%n/a119650.0%n/a128140
136BMW 118i100.0%n/a122490.0%n/a130n/a
137Audi A3100.0%-58.3%124450.0%-21.1%134136
138JAC V26080.0%-52.9%134320.0%-25.6%142145
139Volvo V6070.0%75.0%144210.0%16.7%149162
140BMW M260.0%-25.0%148150.0%-48.3%160166
141BMW 530E50.0%new133320.0%new141154
142Volvo S9050.0%n/a136210.0%n/a148n/a
143Porsche Panamera50.0%-58.3%n/a170.0%-54.1%155147
144VW Fusca50.0%150.0%152160.0%100.0%158180
145Effa K0150.0%-68.8%n/a130.0%-60.6%166173
146Foton Aumark 103940.0%n/a138230.0%n/a146165
147Toyota Prius40.0%-95.0%n/a230.0%-93.6%147119
148Effa V2240.0%n/a141200.0%n/a150175
149Mercedes Vito40.0%n/an/a70.0%n/a173
150BMW 218i40.0%new –40.0%new175 –

Source: Fenabrave

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