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Italy Station Wagons October 2012: VW Passat holds onto #1 spot

Only 5% of VW Passat sold in Italy in October were not Station Wagons…

* See the Top 10 best-selling models by clicking on the title! *

The Italians are one of the last  consumers in the world with the Swedish and Slovak to continue to love Station Wagons (SW). This is why there is a monthly update about Italian SW sales here, but this could come to an end soon because the love story is fizzling out: in a market down 12% overall, SW sales in October are down 31% year-on-year to 8,143 units, bringing the SW market share down to 6.9% from 8.8% a year ago.

Mercedes C-Class

Last month the VW Passat managed to top the SW ranking for the first time in at least 2 years, and it October it does it again with a much larger margin! It sells 880 units for an out-0f-this-world 95% Station Wagon ratio and is now #3 year-to-date with 8,009 sales and 90%. The Audi A4 stays #2 at 717 units and 88% but is passed by the Passat year-to-date at #4 and 7,919 sales. 2011′s #1, the Opel Astra, is up one spot to #3 at 674 units while 2012′s leader so far the Ford Focus is down to #4 with 598 sales. Notice also the Opel Insignia back up to #7 and the Mercedes C-Class up to #8.

Previous month: Italy Station Wagons September 2012: VW Passat on top

One year ago: Italy Station Wagons October 2011: VW Passat up to #2

Full October 2012 Top 10 Ranking Table below.

Italy October 2012:

Pos Model Oct sw% Sep 2012 sw% Pos 2011
1 VW Passat 880 95% 1 8,009 90% 3 4
2 Audi A4 717 88% 2 7,919 89% 4 3
3 Opel Astra 674 62% 4 10,021 60% 2 1
4 Ford Focus 598 56% 3 10,466 61% 1 2
5 Renault Megane 480 n/a 5 6,432 n/a 5 5
6 BMW Serie 3 467 45% 7 3,193 37% 10 9
7 Opel Insignia 373 83% n/a 4,188 82% 7 6
8 Mercedes C Class 338 68% n/a n/a n/a n/a n/a
9 Peugeot 508 319 80% 10 4,695 80% 6 n/a
10 BMW Serie 5 311 68% 8 3,555 65% 8 7

Source: www.unrae.it

Categories: Italy
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