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Sweden August 2015: VW Golf best-seller for 3rd time ever

September 5th, 2015 1 comment

VW Golf Sweden August 2013. Picture courtesy of L'Argus2The VW Golf is the most popular vehicle in Sweden in August.

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Sweden celebrates 20 consecutive months of year-on-year gains at +11% to 26.877 registrations in August, the second best August score ever recorded in Sweden below just August 1974 which was impacted by an impending VAT increase. The year-to-date total is also up 11% on 2014 at 219.000 deliveries after 8 months. For the third August in the past four years, Volkswagen overtakes local behemoth Volvo to take the lead of the brands ranking, as it did in both August 2012 and 2014. Before opening the champagne it’s worthwhile noting that this situation only happens in August due to the Swedish manufacturer all but shutting down for Summer. Volkswagen is however widening the gap year-on-year with sales up 18% to 4.674 and 17.4% share vs. +2% to 3.810 and 14.2% for Volvo. Inside the Top 20 brands, Mercedes (+17%), Kia (+45%), Opel (+27%), Fiat (+35%), Mazda (+47%), Subaru (+41%) and Seat (+72%) all outperform the market.

VW Beetle Sweden 1950The VW Beetle is the previous foreigner to rank #1 multiple times in Sweden…

Volkswagen’s domination of the Swedish sales charts is illustrated by the very frank pole position of the VW Golf at 2.095 sales and 7.8% share (+22%) over traditional leader the Volvo V70 at just 1.304 units and 4.9% (-12%). This is the third time the VW Golf leads the Swedish models ranking after August 2010 and August 2014 and the 4th time in the past decade that no Volvo holds the top spot (August 2013 – VW Passat. The Golf is the first foreign nameplate since the VW Beetle in the 1950s to hold the #1 Swedish monthly spot multiple times.

Renault Kadjar Sweden August 2015. Picture courtesy expressen.seGood landing of the Renault Kadjar in Sweden.

Other great August performers include the Volvo XC60 (+33%), VW Polo (+201%), BMW 3 Series (+62%), Skoda Octavia (+49%), Toyota Yaris (+60%), VW Tiguan (+86%) and Mercedes CLA (+259%). Finally, let’s notice the impressive landing of the Renault Kadjar at #35 with 196 units sold for its first month in the Swedish market.

Previous month: Sweden July 2015: VW Golf teases Volvo V70 in record market

One year ago: Sweden August 2014: VW Golf #1, as popular as in Germany!

Full August 2015 Top 40 brands and Top 75 models below.

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Categories: Sweden

Sweden July 2015: VW Golf teases Volvo V70 in record market

August 4th, 2015 No comments

VW Golf Sweden July 2015The VW Golf Estate variant is particularly successful in Sweden.

* See the Top 35 All-brands and Top 65 models by clicking on the title *

The Swedish new car market is going from strength to strength this year: up year-on-year for the 19th consecutive month at +17% in July to 23.904 registrations, the highest July score since records began in Sweden in 1970. The year-to-date total now stands at 191.888 units, up 11% on 2014. As it gains slightly less ground than the market at +15% to 4.260 deliveries, domestic manufacturer Volvo is under threat from Volkswagen, up 45% to 4.061 sales. Audi (+13%) and Kia (+21%) overtake Toyota (+8%) and BMW (+9%) while Mercedes (+41%), Nissan (+38%), Fiat (+31%), Citroen (+47%) and Mazda (+39%) impress.

Tesla Model S Sweden July 2015. Picture courtesy of autobild.deTesla Model S

This Volvo-Volkswagen situation is mirrored in the models ranking where the Volvo V70 (+23%) is teased by the VW Golf (+74%) at 1.696 and 1.652 sales respectively. The Volvo XC60 is also very strong +54% while the VW Passat drops by 20% year-on-year despite the arrival of the new generation in dealerships. In fact, most Volkswagen nameplates display explosive gains this month, the result of an aggressive promotion campaign: the Polo is up 4-fold to 5th place, the Tiguan up 88% to #16, the Touran up 4-fold to #27 and the Touareg up 268% to #51. Notice also the Skoda Fabia up 87% to #9, the Nissan Qashqai up 72% to #11, the Audi A3 up 75% to #12, the new generation Volvo XC90 up 4 spots on June to #22 and the Tesla Model S up 506% on July 2014 to #62.

Previous month: Sweden May 2015: Volvo XC90 remains outside Top 20

One year ago: Sweden July 2014: Audi A6 back inside Top 10

Full July 2015 Top 35 All-brands and Top 65 models below.

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Categories: Sweden

Sweden June 2015: Volvo XC90 remains outside Top 20

July 2nd, 2015 1 comment

The new Volvo XC90Volvo XC90

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The Swedish car market is unstoppable in 2015: up another 12% year-on-year in June to 32.257 registrations, lifting the half-year total up 11% to 167.984 deliveries. Volvo even outpaces the market with sales up 16% to 6.596 and 20.4% share vs. 19.9% year-to-date, followed by Volkswagen (-2%), Toyota (+24%), Audi (+12%) and BMW (+18%). Hyundai is up a whopping 31% year-on-year and 5 spots on May to 7th overall, while Nissan (+33%), Fiat (+35%), Subaru (+38%), Opel (+43%), Mini (+95%), Porsche (+98%) and Jeep (+183%) also impress.

Hyundai i30 Sweden June 2015The Hyundai i30 is up 74% year-on-year to #14 overall this month in Sweden.

The Volvo V70 unsurprisingly remains the most popular nameplate in its domestic market, even outperforming the market at +20% over June 2014 to 2.478 sales and 7.7% share, as do the VW Golf (+24%) and Volvo XC60 (+32%) in 2nd and 3rd place respectively. Inside the Top 20, the Audi A6 (+39%), Skoda Octavia (+61%), Toyota Avensis (+66%), Hyundai i30 (+74%) and Renault Captur (+41%) also shine, while the new generation Volvo XC90 is stuck in 26th position for now with 334 sales and a round 1% market share.

Previous month: Sweden May 2015: New Volvo XC90 jumps into Top 30

One year ago: Sweden June 2014: Mitsubishi Outlander in Top 10, market up 26%

Full June 2015 Top 38 brands and Top 50 models below.

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Categories: Sweden

Sweden May 2015: New Volvo XC90 jumps into Top 30

June 3rd, 2015 3 comments

Volvo XC90 Sweden May 2015. Picture courtesy vibilagare.seCan the 2nd generation Volvo XC90 replicate the success of the first one?

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The Swedish new car market posts a 17th consecutive month of year-on-year gains at +6.5% in May to 29.458 registrations, lifting the year-to-date total to 135.727 units, up 10% on 2014. Volvo (19.3%) extends its lead over Volkswagen (14.3%) to five percentage points vs. 4.4 year-to-date, Toyota (-6%) is threatened for third spot by Kia (+9%), Audi (+11%), BMW (+4%) and Skoda, up a gigantic 28% to 1.491 units and 5.1% share. Notice also Ford up 14%, Subaru up 16%, Mercedes up 17%, Seat up 29%, Nissan up 39%, Peugeot up 42% and Mini up 47%. Model-wise, the Volvo V70 falls to 7.4% share, less than one share point above the VW Golf (6.6%) lifted by the station wagon and sportsvan variants. The Volvo XC60 delivers a third ever podium finish at home (along with January 2014 and last month) thanks to an excellent 4.7% share, just as the new generation Volvo XC90 spreads its wings at #26 with 296 units and 1% share. The first generation XC90 landed in November 2002 and reached its annual ranking best in 2003 (#26) with an unofficial monthly ranking record at #14 in January 2007 – a hard target to beat now that the XC60 is capturing the majority of Volvo’s SUV customers.

Previous month: Sweden April 2015: Volvo XC60 on podium

One year ago: Sweden May 2014: Volvo strong in market up 7%

Full May 2015 Top 100 models and Top 45 All-brands below.

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Categories: Sweden

Sweden April 2015: Volvo XC60 on podium

May 5th, 2015 No comments

Volvo XC60 Sweden April 2015. Picture courtesy of largus.frThe Volvo XC60 ranks inside the Top 3 at home…

* See the Top 37 All-brands and Top 100 models by clicking on the title *

New car sales in Sweden continue on their very impressive run, posting a 16th consecutive month of year-on-year gains in April at +11% to 30,536 registrations, the 4th best April score in history. This dynamism is connected to an increase in household disposable income, extremely low interest rates and a stable labour market, plus a dwindling number of second-hand cars in the market has lifted their price and make trading in a used car to buy a new one even more advantageous. Volvo holds the top spot as usual at home with just under 20% market share, followed by Volkswagen (15.4%) while BMW (+11%) jumps onto the podium with 1.864 sales and 6.1% share, only 14 units above Audi (+19%) with Kia (+24%) rounding up the Top 5. Skoda (+13%) is up to #6 while Toyota (-3%) is in difficulty at #7. Notice also Mercedes (+22%), Renault (+21%), Peugeot (+110%), Subaru (+64%) and Porsche (+100%) in great shape.

Volvo XC90 Sweden April 2015. Picture courtesy vibilagare.se…just as the all-new Volvo XC90 is climbing up the ladder as well.

Over in the models ranking, the Volvo V70 is still master on board albeit with a slightly weaker market share this month at 8.1%, meaning the VW Golf is less than two percentage points away at 6.6%. The Volvo XC60 steps onto the podium for only the 2nd time ever in the nameplate’s career along with January 2014 (#2), now in third place with 1,351 sales and 4.5%. This just as the all-new Volvo XC90 points its bonnet outside the Top 100 with 48 deliveries and the current generation gets a last rebate-induced surge at #66 with 120 sales. In time for the campervan season the Fiat Ducato soared to #7, the Skoda Fabia is up 7 spots to #9, the VW Tiguan up 9 to #14, Subaru Outback up 10 to #32 and the Saab 9-3 reappears inside the Top 100, just: at #100.

Previous month: Sweden March 2015: Toyota Auris and Nissan Qashqai shine

One year ago: Sweden April 2014: Volvo XC60 strong again

Full April 2015 Top 37 All-brands and Top 100 models below.

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Categories: Sweden

Sweden March 2015: Toyota Auris and Nissan Qashqai shine

April 3rd, 2015 No comments

Toyota Auris Sweden March 2015. Picture courtesy of largus.frToyota Auris

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New car sales in Sweden are up a fantastic 14% year-on-year in March to 31,590 registrations, delivering a 15th consecutive month of year-on-year gains and the 2nd best-ever March in history. The year-to-date total now stands at 75,733 units, up 12% on 2014. Both Volvo (+23%) and Volkswagen (+16%) outperform the market atop the brands ranking, with Toyota (+12%) also strong in third place. Nissan shoots up 135% to #5, Skoda is up 15% to #8, Renault up 21%, Fiat up 25%, Porsche up 50% and Peugeot up 61% while Saab returns to the ranking with 42 units of the 9-3 finding a buyer this month.

Hyundai Santa Fe Sweden February 2015. Picture courtesy largus.frHyundai Santa Fe

Model-wise, the Volvo V70 remains by far the best-seller in the country with 8.4% share above the VW Golf and Passat with the Volvo S/V60 and XC60 rounding up the Top 5. The Toyota Auris is up 7 ranks on February to #7, the Nissan Qashqai up 8 to #8 and the Hyundai Santa Fe up 75 to #21. Notice also the Mazda3 up 24 to #22, Nissan Pulsar up 70 to #29, Toyota Verso up 34 to #33 and Subaru Outback up 30 to #42.

Previous month: Sweden February 2015: VW Passat above 7% market share at #2

One year ago: Sweden March 2014: VW Golf back to 2nd place

Full March 2015 Top 35 All-brands and Top 75 models below.

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Categories: Sweden

Sweden February 2015: VW Passat above 7% market share at #2

March 3rd, 2015 No comments

VW Passat Sweden February 2015. Picture courtesy vibilagare.seVW Passat

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A combination of low interest rates, rising stock market and housing prices, strong consumer confidence and a string of attractive new models lifts the Swedish new car market to great heights in this start of 2015: up 10% both in February to 23.735 registrations (the 4th biggest February score in history) and year-to-date at 44.143 units. Volvo and Volkswagen are both up a splendid 18% year-on-year to reach 20.1% and 16.2% share respectively, with Toyota and BMW (+7%), Audi (+10%), Kia (+11%) and Mercedes (+47%) following and all outperforming the market. Nissan is up 55%, Opel up 34%, Honda up 39%, Seat up 54%, Mitsubishi up 45%, Jeep up 159% and Porsche up 78%.

Peugeot 308 Sweden February 2015. Picture courtesy vibilagare.sePeugeot 308

In the models ranking, below the Volvo V70 still sovereign at 9.1% share, the VW Passat is boosted by the new generation to its best market share in Sweden in two years at 7.1% thanks to 1,697 units. The Station Wagon variant is particularity appreciated here and could nudge the V70 for the first place in the coming months. The Passat also upgrades to #2 year-to-date, dislodging the VW Golf down to #3 in both rankings. The Volvo XC60 lodges another very strong month at #4 and 1,005 sales, as do the Skoda Octavia at #8, Peugeot 308 at #11, Mercedes C-Class at #18, Opel Astra at #22, Mercedes B-Class at #23 and Nissan Micra at #25.

Previous month: Sweden January 2015: VW Passat back on podium, BMW 5 Series up to #7

One year ago: Sweden February 2014: BMW 5 Series and Peugeot 308 shine

Full February 2015 Top 32 All-brands and Top 100 models below.

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Categories: Sweden

Sweden January 2015: VW Passat back on podium, BMW 5 up to #7

February 4th, 2015 No comments

VW Passat Sweden January 2015. Picture courtesy of largus.frThe new model lifts the VW Passat back onto the Swedish podium.

* See the Top 221 All-models and Top 32 All-brands by clicking on the title *

Excellent start of the year for new car sales in Sweden, up 9% in January to 20,408 registrations and marking 13 consecutive months of year-on-year gains. Volvo follows the market at +10% to a round 20% market share above Volkswagen (+12%) and Toyota (+17%) while BMW and Audi lodge very strong months at 6.6% and 6.4% share respectively. Peugeot is up 28%, Skoda up 32%, Nissan up 56% and Mitsubishi up 130%, reversely Dacia plummets down 39% – very unusual for the low-cost brand – and both Mazda and Hyundai drop 28%.

BMW 5 Series Sweden January 2015Outstanding 7th place for the BMW 5 Series in Sweden.

The Volvo V70 delivers another stunning month in the Swedish pole position at 8.3% market share, followed by the VW Golf at 5.9% and the VW Passat back up 3 spots on December to climb back onto the podium now that the new model is spreading into dealerships across the country. Outstanding performance of the BMW 5 Series up to #7 thanks to 400 sales and 2% share, a ranking it also hit last February, and the Audi A6 up to #11. Interesting to note that these two nameplate are their respective brand’s best-sellers in Sweden despite being far from the most affordable options. Notice also the Skoda Octavia up 15 spots on last month to #9, the Peugeot 308 up 14 to #17 and the Mitsubishi ASX shooting up to #30.

Audi TT Sweden January 2015. Picture courtesy largus.frAudi TT

The Smart Fortwo/Forfour relaunch is met with success so far in Sweden, clocking up 90 sales in January alone vs. 118 over the entire year 2014. The BMW 2 Series continues to advance, now at #56, while the Lexus NX brilliantly stabilises just below the #50 mark at #57. Excellent month for the Porsche Cayenne stepping into the Top 100 with 45 sales and back above the Macan (#141), the Audi TT gets a boost thanks to the new model (#149) and the Mazda CX-9 sells 11 units vs. 3 in the whole of 2014.

Previous post: Sweden Full Year 2014: Volvo V70 celebrates 18 years on top

One year ago: Sweden January 2014: Volvo XC60 up to record 2nd place

Full January 2015 Top 221 All-models and Top 32 All-brands below.

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Categories: Sweden

Sweden Full Year 2014: Volvo V70 celebrates 18 years on top

January 3rd, 2015 No comments

Volvo V70 Sweden 2014Volvo V70

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One year ago, BIL Sweden predicted the Swedish new car market would go up by a shy 2% to 274,000 registrations. The reality is much more satisfying with Full Year 2014 deliveries up a fantastic 13% to 303,866. Once again BIL Sweden are very conservative in their predictions for the following year and see the market down 5% to 290,000. 2014 is the 7th year new car sales in Sweden pass the 300,000 annual mark since records started in 1946, with the record remaining the 343,963 sales reached in 1988. The annual figure could have been even higher if the government had reacted a lot more swiftly this year: sales of so-called ‘super clean’ vehicles (with carbon dioxide emissions of 50 g/km or less) – partly subsidised by the government – reached 4,600 units,  a threefold increase on 2013 but allocated funds ran out in August with no information from politicians to award more money until the very last working day of the year. SEK 215 million (US$27m) have now been allocated with retroactive effect to the cars registered in 2014 that did not receive any premium.

Mitsubishi Outlander Sweden 2014. Picture courtesy of conceptcarz.comMitsubishi almost doubles its sales year-on-year in Sweden.

The Top 3 brands evolve like the market with local manufacturer Volvo in the lead once again with 20.2% share ahead of Volkswagen at 14.8% (both at +14% on 2013). Toyota is up 12% to climb on the podium with 6.4% share, kicking Audi (+8%) down to #4. BMW, Kia and Skoda keep their position while Mercedes is up 3 spots to #8 thanks to sales up a magnificent 25% on 2013 to 11,531 units. The biggest gainer this year in Sweden is… Saab. Hard to believe, however the ‘other’ Swedish manufacturer, thrown in all directions this year, had all but died in 2013 (14 sales) and is up 1786% to a still extremely discreet 264 units. Mitsubishi also takes off this year with sales up 95% partly thanks to the success of the Outlander hybrid, as does Dacia (+114%), finally gelling with Swedish consumers. Other great gainers include Jeep (+99%), Porsche (+48%), Lexus (+43%) and Mazda (+27%).

Volvo XC60 Sweden 2014. Picture courtesy of largus.frFirst annual Top 5 ranking at home for the Volvo XC60.

Thanks to a facelift at the end of 2013, the Volvo V70 celebrates 18 consecutive years atop the Swedish models sales charts and even sees its market share improve to 7.8% thanks to sales up 16% to 23,624. Outstanding performance of the VW Golf lifted up 50% on 2013 by the new generation to 2nd place overall with 5.5% share while the Volvo S/V60 remains #3 and the VW Passat drops two spots to #4. The Volvo XC60 surfs on the SUV trend, up 37% to pass the Volvo V40 into 5th place, the first time the XC60 breaks into the annual Top 5 at home.

Dacia DusterSweden November 2014. Picture courtesy of largus.frThe Dacia Duster is up 155% on 2013.

Outstanding performers inside the 2014 Swedish Top 100 also include the Mitsubishi Outlander up 205% to #23, the Renault Captur up 174% to #29, the Dacia Duster up 155% to #31 (Dacia seems to finally have gelled with Swedish consumers), the Seat Leon up 118% to #35, Mazda3 up 276% to #47, Skoda Rapid up 190% to #52, Fiat Freemont up 86% to #56, Hyundai i10 up 241% to #70, BMW 4 Series up 738% to #73, Citroen C4 Picasso up 305% to #77 and the Dacia Logan up 827% to #99. The Mercedes GLA leads the all-new nameplates at #104 ahead of the Citroen C4 Cactus at #107, BMW 2 Series at #111 and BMW X4 at #118.

Previous month: Sweden November 2014: Dacia Duster breaks into Top 20

Previous year: Sweden Full Year 2013: Volvo V40 lands at #5 – lukewarm

Two years ago: Sweden Full Year 2012: Volvo V70 #1, VW Passat at best-ever

Full December 2014 Top 60 models and Top 34 All-brands rankings below.

Full Year 2014 Top 300 All-models and Top 36 All-brands rankings vs. Full Year 2013 below.

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Categories: Sweden

Sweden November 2014: Dacia Duster breaks into Top 20

December 2nd, 2014 No comments

Dacia DusterSweden November 2014. Picture courtesy of largus.frDacia Duster

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As always Sweden is the first cab off the rank for new monthly sales, and this month Swedish new car sales slow down their growth to 5% YOY at 25,916 registrations, bringing the year-to-date total to 276,804 units, up a splendid 14% on 2013. Brand-wise, both Volvo (21.2%) and Volkswagen (15.4%) are above their YTD levels, while Audi is up 19% year-on-year to third place at 7.7%, BMW is up 22% to #4, Kia up 27% to #6, Peugeot up 25% to #8, Ford up 22% to #10 and Dacia up 109% to #15.

Smart Forfour Sweden November 2014Smart is back in Sweden.

The Top 7 best-selling models are identical to the YTD ranking, with the Audi A6 performing way above its traditional level this year at #8 and 2.2% and the Toyota Yaris up to #10 vs. #14 YTD. Further down, the Peugeot 208 is up 21 spots on October to #13, the Kia Sportage up one further rank to #15, the Dacia Duster breaks into the Swedish Top 20 for the very first time, up 10 spots on last month to #20 and the Citroen C4 Cactus lodges its first Top 50 ranking at #50, up 18 ranks on October. Notice also the Smart Fortwo/Forfour up to #58 and the Lexus NX up two spots on its inaugural ranking last month to #65.

Previous month: Sweden October 2014: Lexus NX shines, Saab 9-3 reborn

One year ago: Sweden November 2013: Suzuki SX4 and Toyota RAV4 shine

Full November 2014 Top 35 brands and Top 50 models Ranking Tables below.

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Categories: Sweden