Sweden January 2017: Volvo S/V90 now has VW Golf in sight

The Volvo S/V90 posts its highest monthly volume so far at home and ranks #2.

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The Swedish new car market is riding on the back of two additional selling days to gain 8% year-on-year in January to 23.282 registrations, a new record for the month and the 37th consecutive month of year-on-year gains. Market leader Volvo outpaces its home market at +15% to 4.732 sales but in 2nd place Volkswagen does even better at +21% to 4.288. BMW (-0.4%) and Kia (+3%) are more discreet, ahead of Mercedes surging 37% to 5th place and Audi crashing down 17% to #6. Seat (+15%), Mini (+29%), Ford (+61%), Porsche (+61%), Mitsubishi (+110%), Fiat (+126%) and Tesla (+458%) stand out with impressive gains.

The VW Golf is #1 in Sweden for the 5th time in the past 7 months. 

Now that the leader of the past two decades, the Volvo V70, has been discontinued, the Swedish models ranking brings its lot of surprises each month. The VW Golf led for four consecutive months from July to October – and was the first non-Volvo in 54 years to snap the pole position in FY16. Meanwhile Volvo is scrambling to find itself a new best-seller: the S/V60 took the overall lead for the first time ever in November, and in December it was the turn of the XC60. This month we have yet another picture: the VW Golf reclaims the top spot with 1.453 sales (+18%), and Volvo now separates sales of the defunct V70 (only 2 this month) from the all-new S/V90 tandem, up to 1.392: by a large margin its highest monthly volume so far and placing it at a close 2nd to the Golf. The recent arrival of the V90 Cross Country variant may well have been the key to unlock the nameplate’s sales potential at home. If the S/V90 continues to rises and manages the #1 spot in 2017, 2016 would just be a small bump in the road for Volvo.

The BMW 5 Series soars 112% to #8. 

The Top 7 is a VW-Volvo affair, with the Volvo S/V60 (#3), XC60 (#4), V40 (#7) and VW Passat (#5) and Tiguan (#6) up 202%. The BMW 5 Series soars 112% to #8, the Mercedes E-Class is up an ever more robust 183% to #11, with thePeugeot 3008 (+470%), Mitsubishi Outlander (+277%), Toyota Prius (+256%) and Fiat 500 (+2267%) also taking off. Among recent launches, the Kia Niro is in the clear lead at #29 above the  Seat Ateca (#58), Audi Q2 (#69) and Toyota C-HR (#70), so far more timid here than in the rest of Europe.

Previous post: Sweden Full Year 2016: #1 car not a Volvo for the first time in 54 years

One year ago: Sweden January-February 2016: Kia and Mazda shine in record market

Full January 2017 Top 42 All-brands and Top 250 All-models below.

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Sweden Full Year 2016: #1 car not a Volvo for the first time in 54 years

VW Golf Alltrack Sweden September 2016. Picture courtesy mullersvarld.seThe Alltrack variant helped the VW Golf to a historical win. Picture mullersvarld.se 

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The Swedish new car market breaks an all-time volume record in 2016 thanks to deliveries up 8% to 372.296. Local carmaker Volvo retains the brands pole position but loses 1.5 point of market share due to stable sales, up just 17 units to 71.238. Reversely, both Volkswagen (15.5% share) and Audi (6.1%) gain 11% and complete the podium above Toyota (+9%), BMW (+13%), Kia (+20%) and Mercedes (+21%). Seat (+34%), Renault (+27%), Opel (+23%), Dacia (+18%), Mazda (+18%) and Peugeot (+14%) also make themselves noticed inside the Top 20. Further down, notice Tesla (+16%) Jaguar (+136%), Ssangyong (+635%) and DS (+173%).

sweden-1960-2017Swedish new car sales: 1960-2016 with 2017 projection

But the big event of 2016 is to be found in the models ranking. This year Volvo has decided to discontinue the V70, the #1 vehicle in Sweden for the past 19 years (19972015). Despite combining V70 sales with its replacement, the S90/V90, the superstar Volvo lost the top spot during the second half of December, ending 2016 with 21.321 sales (-25%). That’s 763 less than the VW Golf, the new Swedish best-seller thanks to the arrival of an instant blockbuster variant: the Alltrack 4WD station wagon and despite deliveries down 3%. This is the first time in 54 years that there is no Volvo in the pole position in Sweden, the last time was in 1962 – the last year of reign of the VW Beetle.

VW Beetle Sweden 1962The last time Volvo didn’t have a car at #1 in Sweden was in 1962 with the VW Beetle.

2017 will be a fascinating year to follow the evolution of the Swedish models ranking as Volvo buyers target different models and Volkswagen doubles the pressure to attract Volvo owners onto the Alltrack variants of its Golf and Passat. A testimony of how uncertain the 2017 outcome will be is the redistribution of cards in the models charts during the last quarter of 2016: the VW Golf led the way for four consecutive months between July and October, then the Volvo S/V60 soared to #1 for the first time in its career in November and finally the Volvo XC60 became the first SUV to ever hit #1 in Sweden in December, just as the XC90 surged into the Top 10…

volvo-xc60-sweden-november-2016The Volvo XC60 ranked #1 in Sweden in December.

Other great performers atop the 2016 Swedish models ranking include the Volvo V40 up 23% to #6, the VW Polo up 55% to #8, the Audi A4 up 19% to #11, BMW 5 Series up 22% to #14, Kia Sportage up 41% to #18, VW Tiguan up 30% to #19 and Mercedes E-Class up 52% to #21. Further down, notice the Peugeot 2008 (+109%), Renault Kadjar (+158%), Mazda CX-3 (+113%), BMW X1 (+120%), Hyundai Tucson (+139%) and Mercedes GLC (+194%) all fitting within the Top 60. The Renault Talisman (#113) is the most popular all-new nameplate for the year ahead of the Kia Niro (#132) and Seat Ateca (#140).

Previous month: Sweden November 2016: Volvo S/V60 best-seller for the first time

Previous year: Sweden Full Year 2015: Volvo XC60 snaps first podium, record market

Two years ago: Sweden Full Year 2014: Volvo V70 celebrates 18 years on top

Full Year 2016 Top 50 All-brands and Top 333 All-models vs. Full 2015 data below.

Full December 2016 Top 45 All-brands and Top 256 All-models below.

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Sweden November 2016: Volvo S/V60 best-seller for the first time

volvo-v60-sweden-november-2016The Volvo S/V60 is the best-selling nameplate at home for the first time in history.

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The Swedish new car market gains 1.4% year-on-year to snap its 35th consecutive month in positive territory and the highest ever November score at 31.801 deliveries, pushing the year-to-date tally up 7.5% to a record-breaking 335.037 units. Bertil Molden, CEO of BIL Sweden, says there is no reason for this euphoric situation to end anytime soon: “NIER’s Business Tendency Survey, published last week, shows a bright mood in the Swedish economy. Consumer confidence in the economy rose further in November, and the perception of their own finances are now more optimistic than in the past nine years. All these are positive signs for continued strong auto market.” Homegrown Volvo slides 3 but remains in the lead with 20.8% share ahead of Volkswagen up 10% to 16.9%. BMW is up 3 spots on October to jump onto the podium at #3 and 6.1% share, overtaking Toyota for the 4th spot year-to-date and now threatening Kia for #3 at 20.099 sales vs. 20.154. Opel (+17%), Dacia (+29%), Renault (+29%), Ford (+47%) and Porsche (+111%) are the other success stories of the month.

VW Golf Alltrack Sweden November 2016. Picture courtesy mullersvarld.seThe VW Golf should be the first non-Volvo to finish 2016 at #1 since 1960! Picture mullersvarld.se 

As we have witnessed in the past few months, the Swedish models ranking is currently in the middle of a once-in-two-decades reshuffle. The 19-year domination of the Volvo V70 has come to an end with the discontinuation of the nameplate, replaced by the more expensive S/V90 and resulting in a sales slump even when combining the V70 with the S/V90: down 72% to #6 this month. The VW Golf, helped by the new Alltrack 4WD station wagon variant, led the sales charts for four consecutive months until October and is now standing a mere 219 sales below the V70-S/V90 year-to-date, meaning it should snap the Swedish annual pole position in a month-time, becoming the first non-Sweden nameplate to do so in almost 60 years! (since the VW Beetle in 1960).

volvo-xc60-sweden-november-2016The Volvo XC60 is also recuperating sales from the defunct V70.

Yet another twist and turn is clouding this picture in November: the Volvo S/V60 (in fact almost all sales are the V60) surges 55% year-on-year to 2.414 sales to take the lead of the Swedish charts for the first time ever. Although this score enables the nameplate to pass the VW Passat year-to-date to rank #3, it is coming too late in the year for Volvo to hope retaining the annual top spot with the V60 instead of the V70/V90 combo. The Volvo XC60 is also recuperating V70 sales with deliveries up 26% in third position. Other great performers this month include the VW Polo up 127% to #7, the Toyota Avensis up 114% to #16, the Audi A3 up 46%, Ford Focus up 55%, Kia Rio up 57%, BMW 2 Series up 113%, Citroen C3 up 117% and Renault Megane up 138%. Among recent launches, the Hyundai Ioniq is up 151 spots on October to break into the Top 100 at #92 and the Audi Q2 is up 91 to #112.

Previous month: Sweden October 2016: VW Golf takes root in pole position

One year ago: Sweden November 2015: Volvo XC60 hits highest share in record market

Full November 2016 Top 45 best-selling brands and Top 265 All-models below.

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Sweden October 2016: VW Golf takes root in pole position

VW Golf Alltrack Sweden October 2016. Picture courtesy mullersvarld.seVW Golf Alltrack. Picture mullersvarld.se 

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Despite one less selling day, new car sales in Sweden are up 0.9% year-on-year to 31.840 sales, the highest ever October score, leading to a year-to-date tally up 8% to 303.236 units, on track to beat an all-time record in 2016. Homegrown Volvo remains the most popular brand in Sweden despite sales down 3% to 6.723 with a strong 21.1% share vs. 18.7% year-to-date. In 2nd place, Volkswagen beats the market at +9% to 15.7% share, ahead of Audi (+4%), Kia (+8%), Toyota (-5%) and BMW (-9%). Mercedes (+25%), Renault (+27%), Opel (+44%) and Seat (+64%) post the largest year-on-year gains inside the Top 20 while further down Jaguar (+260%), Ssangyong (+167%) and Alfa Romeo (+113%) shine. Lexus (-27%), Mitsubishi (-28%) and Hyundai (-41%) struggle.

In the models ranking, the momentous transition from a Volvo leadership towards the VW Golf continues: the Golf signs a fourth consecutive month in the Swedish pole position, and this despite sales freefalling 19% to 2.050 and 6.4% share. The Volvo XC60 surges 42% to 2nd place ahead of the Volvo S/V60 up 16% to #3 and the VW Passat up 24% to #4. Adding up V70, S90 and V90 sales isn’t enough to stay at #1: the nameplates add up to just 1.428 sales, down 51% year-on-year, but remain in the lead for now at 19.134 (-13%) vs. 17.671 (-5%) for the Golf.  The Volvo V40 (+55%), VW Polo (+185%) and Audi A6 (+20%) also post spectacular gains in the Top 20. Below, the Mercedes E-Class (+103%), Opel Astra (+71%) and Kia Optima (+489%) shine with the Audi Q2 making its very first appearance at #203.

Previous month: Sweden September 2016: VW Golf best-seller for third month in a row

One year ago: Sweden October 2015: Volvo XC90 back inside Top 30

Full October 2016 Top 45 All-brands and Top 247 All-models below.

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Sweden September 2016: VW Golf best-seller for third month in a row

VW Golf Alltrack Sweden September 2016. Picture courtesy mullersvarld.seThe Alltrack variant is helping the VW Golf to #1 in Sweden. Picture mullersvarld.se 

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The Swedish new car market is up 9% both in September at 32.292 registrations and year-to-date at 271.396. This is Sweden’s 33rd consecutive month of year-on-year gains and the 2nd largest September volume in history, only topped by September 1974 which was impacted by an impending tax cut. After falling to #2 during its summer break, homegrown market leader Volvo reclaims the top spot off Volkswagen but sees its sales drop by a worrying 13% to 5.394 and 16.7% share vs. 18.4% year-to-date. Volkswagen for its part is up 20% to 4.989 and 15.4% share, and the rest of the Top 10 also posts 20%+ gains: Toyota returns to #3 at 7% share (+20%) ahead of Kia (+27%) and BMW (+24%). In fact, only Audi (-6%), Nissan (-8%) and Ford (-14%) decline in the Top 15, all other manufacturers snapping double-digit gains, led by Opel (+40%), Hyundai (+50%), Dacia (+62%) and Renault (+64%).

kia-optima-sportswagon-sweden-september-2016-picture-courtesy-autonytt-seThe all-new Sportswagon variant propels the Kia Optima just outside the Top 20.

The Swedish models ranking is undergoing a once-in-a-decade reshuffling: Volvo adding together of the outgoing V70 with the all-new S90 and V90 doesn’t prevent the combined nameplate to freefall 56% to #6. The VW Golf on the other hand manages a historical third month in a row in pole position despite sales down 18% year-on-year to 1.910 and 5.6% share. This is only the 6th time ever the Golf ranks #1 in Sweden after August 2010, 20142015 and the last 3 months, and the 7th month in the past decade that there isn’t a Volvo at #1 (add the VW Passat in August 2013). The newly launched Alltrack station wagon variant, tapping right into Swedish consumers’ preferences, is helping the Golf remain at the highest level in Sweden.

The XC60 is up 4 spots on August to hit an all-time best 2nd place overall with 1.509 units, distancing the Volvo S/V60 (1.350), VW Passat up 57% (1.318) and Volvo V40 (1.126). The VW Polo (+136%), Kia Ceed (+68%), Peugeot 208 (+60%) and Toyota RAV4 (+65%) shine in the Top 20, while below the Kia Optima is up 14-fold thanks to the arrival of an all-new Sportswagon variant, the Kia Niro is up 166 spots on August to #54 and the Tesla Model X is up 126 to #65.

Previous month: Sweden August 2016: Podium 100% VW during Volvo’s summer break

One year ago: Sweden September 2015: Mini Cooper breaks into Top 10

Full September 2016 Top 45 All-brands and Top 252 All-models below.

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Sweden August 2016: Podium 100% VW during Volvo’s summer break

VW Golf Alltrack Sweden August 2016. Picture courtesy caradvice.com.auThe VW Golf is #1 in Sweden this month. 

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Swedish new car sales post a 32nd consecutive month of year-on-year gains and the largest August result ever at +1.6% to 27.316 registrations, lifting the year-to-date tally up 9% to a record-breaking 239.104 units. Diesel cars drop below 50% for the first time in years with deliveries down 12% to just 48.3% share vs. 53.5% so far in 2016, 55.8% in August 2015 and 58.6% over the first 8 months of 2015. As it has now become a tradition, local behemoth Volvo all but shuts down for Summer holidays in August, enabling Volkswagen to take the lead both in the brands ranking and the models charts with the Golf. This year the exchange of roles between the two brands is more marked: VW is up 11% to 5.198 sales and 19% share, almost double Volvo down 26% to 2.816 and 10.3%. It is the fourth time in the past five years that VW is the best-selling brand in Sweden in August after 20122014 and 2015. Year-to-date through, Volvo remains firmly in control with 44.498 sales vs. 36.622 for VW and will return to #1 in September.

BMW 5 Series Sweden August 2016The BMW 5 Series is up 71% to #9

It would appear Volkswagen was particularly efficient in August at discounting slow-selling stock, distorting the models ranking even further than usual. In the lead despite sales down a harsh 26% to 1.557, the Golf signs its 5th ever Swedish monthly pole position after August 2010, 2014, 2015 and July 2016. It is the 6th month in the past decade that there isn’t a Volvo at #1 in Sweden (add the VW Passat in August 2013) but this time the podium is 100% VW, something that has never happened before in Sweden. The Passat is up 16% to 1.031 sales and 869 Up were passed on vs. just 623 over the first 7 months of the year, just before the facelifted variants hits dealerships in September. BSCB is investigating as we speak whether these Ups are self-registrations, demo cars, rental cars or – the least likely option – “true” sales to private buyers. The Polo (#5) even makes it 4 VWs in the Top 5…

VW Up Sweden August 2016The VW Up is #3 this month in Sweden.

Although it may look like Volkswagen has taken possession of the Swedish car market this month, this situation is solely due to Volvo’s dotted activity in August and does not by any means reflect any longer-term market shift towards VW and away from Volvo. In other brand news, BMW is up 10% to return to the third step of the podium it holds year-to-date, distancing Toyota (+32%) and Kia (+11%). Mercedes (+24%), Seat (+31%), Dacia (+22%), Honda (+19%), Mini (+43%), Lexus (+42%) and, at a smaller scale, Jaguar (+517%) all post robust year-on-year gains. Over in the models aisle, the Volvo V70/S90/V90 ranks 4th (-38%), the XC60 is #6 and the S/V60 #7. let’s single out the BMW 5 Series up 71% to #9, the Toyota Auris up 83% to #11, Toyota RAV4 up 168% to #12, Seat Leon up 50% to #25 and the Kia Rio up 69% to #27. We welcome the Ssangyong Tivoli at #183 and the Alfa Romeo Giulia at #253.

Previous month: Sweden July 2016: VW Golf jumps to #1 as Volvo V70 passes relay

One year ago: Sweden August 2015: VW Golf best-seller for third time ever

Full August 2016 Top 46 All-brands and Top 254 All-models below.

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Sweden July 2016: VW Golf jumps to #1 as Volvo V70 passes relay

VW Golf Sweden July 2016The VW Golf is the best-selling nameplate in Sweden in July. 

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The Swedish new car market posts a 31st consecutive month of year-on-year gains in July, but just, with a +0.2% improvement to 24.197 sales leading to a 10% gain year-to-date at a record 211.788 units. Volvo maintains its lead at home by a slim 108 unit-margin with 4.138 sales and 17.1% (-3%) vs. 4.030 and 16.7% (-1%) for Volkswagen, while Kia soars 3 spots on June to land in third position overall with 1.600 sales and 6.6% share, bypassing Audi (-14%), Toyota (+5%) and BMW (+7%). Skoda (+11%), Peugeot (+13%), Mazda (+18%), Mercedes (+23%), Suzuki (+34%), Honda (+39%) and Seat (+70%) all vastly outpace the market.

Model-wise, the VW Golf takes advantage of the changeover between the market leader, the Volvo V70, and its replacement the Volvo S/V90 to end July in pole position with 6.3% share. This is the first time the Golf ranks tops the Swedish sales charts in July, having done so three out of the past four years in August in 20122014 and 2015. In fact, the Volvo XC60, VW Passat, Volvo S/V60 and Volvo V40 all outsell the V70 also, the latter selling just 800 units including a handful of S/V90 in the mix. The Fiat Ducato fuels up on RV sales and is up to #7, the Kia Sportage gains 15 spots on June to #11, the VW Tiguan is up 7 to #14, the Toyota RAV4 up 11 to #23 and the Kia Picanto up 24 to #60. We welcome this month the Seat Ateca at #132, the Rolls-Royce Wraith at #222 and the Tesla Model X at #251.

Previous month: Sweden June 2016: Thirty consecutive months of year-on-year gains

One year ago: Sweden July 2015: VW Golf teases Volvo V70 in record market

Full July 2016 Top 45 All-brands and Top 252 All-models below.

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Sweden June 2016: Thirty consecutive months of year-on-year gains

Volvo V90 Sweden June 2016. Picture courtesy autobild.deVolvo outpaces its home market to hit 22.1% market share.

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The Swedish new car market celebrates 30 consecutive months of year-on-year gains to hit the biggest June sales figure ever recorded at 36.307 units, up 13% on June 2015. Halfway through the year, a record 187.591 new cars have been sold in Sweden, a 12% improvement on the same period last year. Volvo brilliantly outpaces its home market to secure a 22.1% market share vs. a round 20% year-date, distancing Volkswagen at 15.3%, up an even more impressive 35%. BMW (+11%) jumps to third overall, ahead of Toyota (-6%), Audi (-0.5%) and Kia (+11%). Renault (+49%), Mercedes (+28%), Opel (+25%), Mazda (+61%), Dacia (+33%), Seat (+41%), Porsche (+27%) and Jaguar (+221%) also get a solid boost.

Volvo V40 Sweden June 2016Volvo V40 sales are up 84% in June.

Model-wise, the Volvo V70 holds onto the top spot, helped with a handful of demo S90 and V90 to 2.729 sales (+10%), distancing the VW Golf at 2.354 (+36%) and the Volvo XC60 back on the podium thanks to deliveries up 31% to 2.019 and 5.6% share vs. 3.5% so far in 2016. A facelift enables the Volvo V40 to surge 84% to #6, the Audi A4 is boosted up 69% by the new model to #8 and re-enters the year-to-date Top 10 at #10 and the Fiat Ducato holds strong at #9. Further down, the Mitsubishi Outlander is up 17 spots on May to #23, the Volvo XC90 up 25 to #24 and the Renault Kadjar up 25 to #30.

Previous month: Sweden May 2016: Volvo V90 lands in record-breaking market

One year ago: Sweden May 2015: New Volvo XC90 jumps into Top 30

Full June 2016 Top 45 All-brands and Top 245 All-models below.

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Sweden May 2016: Volvo V90 lands in record-breaking market

Volvo V90 Sweden May 2016The imposing Volvo V90 has landed in its home market.

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Now updated with Volvo Sweden statement about S90 and V90 sales.

May new car sales in Sweden are up a very satisfying 17% year-on-year to 34.475 units, the strongest May tally ever recorded in the country and the 29th consecutive month of year-on-year gains, helping propel the year-to-date total to an all-time high 152.184 units after five months, up 11.5% on the same period in 2015 which also was a record-breaking year. Volvo improves slightly slower than the market at +15% to hold 19% share vs. 19.5% so far in 2016, it distances Volkswagen (+25%), Kia (+29%), Toyota (+22%) and BMW (+28%). Mercedes (+36%), Fiat (+52%), Peugeot (+47%), Mazda (+67%), Jeep (+56%), Jaguar (+214%), Ferrari (+140%) and Bentley (+133%) also impress with their year-on-year gains. Model-wise, this month we see the much-anticipated arrival of the Volvo V90, the replacement for the Volvo V70, the best-selling nameplate in Sweden for the past 19 years in a row.

Volvo V90 Sweden May 2016bVolvo V90

The previous time a V90 was on sale in Sweden, it was so for a very short period of time: between 1996 and 1998. Along with the V90 comes the its sedan variant the S90, bound to be less successful in Sweden, an avid consumer of homegrown station wagons. This month, Volvo has smartly combined volumes of the S/V90 with the V70 it replaces in order to see the transition through without losing the Sweden #1 spot, resulting in a 23% year-on-year improvement to 2.684 units vs. +10% and 12.311 year-to-date. However Volvo Sweden told us that the May sales figure can be regarded as “mostly XC70 and V70 and very, very few S90 and V90 as [Volvo] has not delivered any customer sold S90 and V90 yet. There are [currently] only a few test vehicles and demo cars running om the Swedish roads.” Given the S90 starts at the equivalent of US$44.600, the V90 at $45.900, it will be interesting to see whether the S/V90 family can smoothly replace the V70 at the helm of the Swedish market.

Previous month: Sweden April 2016: Volvo above 20% share in record pace market

One year ago: Sweden May 2015: New Volvo XC90 jumps into Top 30

Full May 2016 Top 45 All-brands and Top 255 All-models below.

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Sweden April 2016: Volvo above 20% share in record pace market

Volvo S60 Sweden April 2016. Picture courtesy teknikensvarld.seVolvo outpaces its home market to break the 20% share barrier in April.

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The Swedish new car market continues at record pace in April with sales up 10% despite one less opening day to 33.580 units, the second best April score of all times and the 27th consecutive month of year-on-year gains.  This leads to a year-to-date total also up 10% to 116.809. Home grown carmaker Volvo manages to outpace its own market with sales up 12% to 6.779 and 20.2% share, distancing Volkswagen (-2%), Audi (+13%) and BMW (+11%), Below, Toyota (+16%), Renault (+18%), Kia (+22%), Mercedes (+23%), Peugeot (+34%) and Fiat (+35%) all beat the market to post higher shares. Further down, Seat (+76%) and Mazda (+96%) shine. Model-wise, below traditional leaders the Volvo V70 and VW Golf, the Volvo S/V60 overtakes the VW Passat to jump on the podium while the V40 and XC60 make it four Volvos in the Top 6. The Fiat Ducato is boosted by pre-summer campervan deliveries (#7), the Mercedes E-Class is up to #15, the Renault Kadjar up to #30 and the VW Up up to #37.

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Previous month: Sweden March 2016: Hyundai i30 breaks into Top 10 in market up 10%

One year ago: Sweden April 2015: Volvo XC60 on podium

Full April 2016 Top 47 All-brands and Top 254 All-models below.

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