Sweden Full Year 2015: Volvo XC60 snaps first podium, record market

Volvo XC60 Sweden 2014. Picture courtesy of largus.frThe Volvo XC60 is inside its home podium for the first time ever.

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With new car sales up an outlandish 13.5% year-on-year, the Swedish market posts an all-time record year in 2015 at 345.108 registrations, eclipsing the 343.963 units hit in 1988. At 200.115 deliveries, diesel vehicles represent a very strong 58% of the market, albeit slightly below the 59.3% they reached last year. Volvo remains sovereign at home, beating the market with sales up 16% for an improved 20.6% market share. Like in 2014, it is followed by Volkswagen (+15%), Toyota (+6%), Audi (+10%) and BMW (+9%). Further down, let’s single out Nissan (+32%), Porsche (+48%), Lexus (+49%), Jeep (+68%), Mini (+70%), Smart (+100%), Tesla (+273%) and Cadillac (+689%) all lodging spectacular gains.

Sweden 1960-2016 Annual sales (2016: Bil Sweden forecast)

Sweden 2015 12 Past 45 years

VW Passat Sweden February 2015. Picture courtesy vibilagare.seDisappointing result for the VW Passat in Sweden this year at +7%.

Over in the models ranking, the Volvo V70 lodges a 19th consecutive year atop the charts, frankly outpacing the market with sales up 21% to 28.613 for an imposing 8.3% share. The VW Golf does even better in 2nd place at +35% while at #3 the Volvo XC60 jumps 26% and two spots to post its first ever podium ranking. The Skoda Octavia (+28%) and Audi A6 (+19%) make their entrance inside the Top 10, with the Skoda Fabia (+32%), Mitsubishi Outlander (+36%), Peugeot 308 (+38%) and Kia Rio (+53%) strong. The Volvo XC90 (#38) and Subaru Outback (#40) are the most popular new entrants of 2015.

Previous month: Sweden November 2015: Volvo XC60 hits highest share in record market

Previous year: Sweden Full Year 2014: Volvo V70 celebrates 18 years on top

Two years ago: Sweden Full Year 2013: Volvo V40 lands at #5 – lukewarm

Full Year 2015 Top 52 All-brands and Top 330 All-models vs. Full Year 2014 figures below.

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Sweden November 2015: Volvo XC60 hits highest share in record market

Volvo XC60 Sweden November 2015The Volvo XC60 hits the symbolic 5% market share milestone for the first time at home.

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Nothing can stop the progression of Swedish new car sales in 2015: up another very impressive 21% year-on-year this month to 31.532 registrations, the 23rd consecutive month of year-on-year gains and the highest November score ever registered in Sweden, lifting the year-to-date total up 12.5% to 311.568 units. The exceptional strength of the market is linked to affluent households, historically low interest rates, a stable labor market, increased private leases and low stocks of used cars, which makes new cars cheaper as trade-in used cars get a high price, according to BIL Sweden. Local manufacturer Volvo has a tremendous month: it advances twice as fast as the market at +39% to 7.616 sales and 24.2% share vs. 19.9% year-to-date, leaving Volkswagen – still up 22% despite dieselgate – in the dust at 4.887 units and 15.5% share. Audi drops 10% to finish the month one lonely sale above BMW (+11%) while Toyota rounds up the Top 5 like in October. Notice also Skoda up 32%, Mercedes and Subaru both up 49%, Mazda up 56%, Mitsubishi up 72% and Renault up 73%.

Renault Captur Sweden November 2015. Picture courtesy of largus.frRenault Captur sales are up 84% year-on-year in Sweden this month. 

In the models ranking, logically Volvo models post very strong results: the V70 is up 43% to reach its highest market share of the year at 9.7%, the XC60 breaks its share record, lifting it to 5% thanks to sales also up 43% to 1.566 and the new generation XC90 is up 7 spots on October to equal its ranking record at #22. The VW Golf also shines with volumes up a splendid 39% in 2nd place, as do the Toyota Auris (+64%), Skoda Fabia (+91%), Renault Captur (+84%) and Mercedes E-Class (+61%). An impressive series of six recently launched SUVs all gain ground this month in Sweden: the Hyundai Tucson, Renault Kadjar, Mazda CX-3, Suzuki Vitara, Mercedes GLC and Subaru Levorg.

Previous month: Sweden October 2015: Volvo XC90 back inside Top 30

One year ago: Sweden November 2014: Dacia Duster breaks into Top 20

Full November 2015 Top 37 brands and Top 75 models below.

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Sweden October 2015: Volvo XC90 back inside Top 30

Volvo XC90 Sweden October 2015Volvo XC90

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The Swedish new car market continues on its euphoric run, with sales up 12% year-on-year both in October (31.563 units) and year-to-date (280.216). Volvo is still master in command at home with 21.9% market share vs. 19.5% year-to-date above Volkswagen (14.6%) while Audi (6.6%) and BMW (6.2%) both overtake Toyota (6.1%). Notice also Ford up 66%, Mazda up 45%, Mini up 152% and Jeep up 190%. Model-wise, the Volvo V70 wins the race again and even outpaces the market with sales up 20% to 2.918 and 9.2% share, above the VW Golf up a fantastic 34%, the Volvo S/V60 (-13%), Volvo XC60 (+33%) and VW Passat (+17%). The Toyota Yaris jumps 25% to #8, the Audi A4 is up 22% to #11 and the Ford Focus is up 36% to #17. Further down, the Volvo XC90 leaps back up 38 ranks on September to #29, the Hyundai Tucson is down one to #45, the Mazda CX-3 down 10 to #53, the Suzuki Vitara up 14 to #57 and the Mercedes GLC breaks into the Swedish Top 60 for the first time at #58.

Previous month: Sweden September 2015: Mini Cooper breaks into Top 10

One year ago: Sweden October 2014: Lexus NX shines, Saab 9-3 reborn

Full October 2015 Top 35 brands and Top 60 models below.

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Sweden September 2015: Mini Cooper breaks into Top 10

Mini Sweden September 2015. Picture courtesy largus.frMini Cooper

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The Swedish new car market is up by a vigorous 13% year-on-year in September to 29.653 registrations, lifting the year-to-date total to 248.653 units, up 12% on 2014. Volvo logically reclaims the pole position Volkswagen snapped off last month with 6.180 sales and 20.8% share vs. 4.149 and 14% for VW, Toyota is up 3 spots to #3, knocking Audi off to #4 while Kia and BMW both maintain themselves above 5% market share. Notice also – in ranking order – Ford up 32%, Nissan up 31%, Peugeot up 65%, Mazda up 57%, Mini up 288%, Subaru up 45%, Seat up 66% and Lexus up 331%. The Top 3 best-selling models in the country all frankly outpace the market: the Volvo V70 (+20%) is back to #1 but just: the VW Golf (+35%) is only 86 units below while the Volvo XC60 (+41%) rounds up the podium. Exceptional performance of the Mini Cooper up 7-fold on September 2014 to land inside the Top 10 for the very first time at #9. Notice also the Mazda CX-3 and Hyundai Tucson both breaking into the Swedish Top 50 for the first time at #43 and #44.

Previous month: Sweden August 2015: VW Golf best-seller for third time ever

One year ago: Sweden September 2014: Volvo V60 on podium

Full September 2015 Top 38 brands and Top 50 models below.

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Sweden August 2015: VW Golf best-seller for 3rd time ever

VW Golf Sweden August 2013. Picture courtesy of L'Argus2The VW Golf is the most popular vehicle in Sweden in August.

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Sweden celebrates 20 consecutive months of year-on-year gains at +11% to 26.877 registrations in August, the second best August score ever recorded in Sweden below just August 1974 which was impacted by an impending VAT increase. The year-to-date total is also up 11% on 2014 at 219.000 deliveries after 8 months. For the third August in the past four years, Volkswagen overtakes local behemoth Volvo to take the lead of the brands ranking, as it did in both August 2012 and 2014. Before opening the champagne it’s worthwhile noting that this situation only happens in August due to the Swedish manufacturer all but shutting down for Summer. Volkswagen is however widening the gap year-on-year with sales up 18% to 4.674 and 17.4% share vs. +2% to 3.810 and 14.2% for Volvo. Inside the Top 20 brands, Mercedes (+17%), Kia (+45%), Opel (+27%), Fiat (+35%), Mazda (+47%), Subaru (+41%) and Seat (+72%) all outperform the market.

VW Beetle Sweden 1950The VW Beetle is the previous foreigner to rank #1 multiple times in Sweden…

Volkswagen’s domination of the Swedish sales charts is illustrated by the very frank pole position of the VW Golf at 2.095 sales and 7.8% share (+22%) over traditional leader the Volvo V70 at just 1.304 units and 4.9% (-12%). This is the third time the VW Golf leads the Swedish models ranking after August 2010 and August 2014 and the 4th time in the past decade that no Volvo holds the top spot (August 2013 – VW Passat. The Golf is the first foreign nameplate since the VW Beetle in the 1950s to hold the #1 Swedish monthly spot multiple times.

Renault Kadjar Sweden August 2015. Picture courtesy expressen.seGood landing of the Renault Kadjar in Sweden.

Other great August performers include the Volvo XC60 (+33%), VW Polo (+201%), BMW 3 Series (+62%), Skoda Octavia (+49%), Toyota Yaris (+60%), VW Tiguan (+86%) and Mercedes CLA (+259%). Finally, let’s notice the impressive landing of the Renault Kadjar at #35 with 196 units sold for its first month in the Swedish market.

Previous month: Sweden July 2015: VW Golf teases Volvo V70 in record market

One year ago: Sweden August 2014: VW Golf #1, as popular as in Germany!

Full August 2015 Top 40 brands and Top 75 models below.

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Sweden July 2015: VW Golf teases Volvo V70 in record market

VW Golf Sweden July 2015The VW Golf Estate variant is particularly successful in Sweden.

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The Swedish new car market is going from strength to strength this year: up year-on-year for the 19th consecutive month at +17% in July to 23.904 registrations, the highest July score since records began in Sweden in 1970. The year-to-date total now stands at 191.888 units, up 11% on 2014. As it gains slightly less ground than the market at +15% to 4.260 deliveries, domestic manufacturer Volvo is under threat from Volkswagen, up 45% to 4.061 sales. Audi (+13%) and Kia (+21%) overtake Toyota (+8%) and BMW (+9%) while Mercedes (+41%), Nissan (+38%), Fiat (+31%), Citroen (+47%) and Mazda (+39%) impress.

Tesla Model S Sweden July 2015. Picture courtesy of autobild.deTesla Model S

This Volvo-Volkswagen situation is mirrored in the models ranking where the Volvo V70 (+23%) is teased by the VW Golf (+74%) at 1.696 and 1.652 sales respectively. The Volvo XC60 is also very strong +54% while the VW Passat drops by 20% year-on-year despite the arrival of the new generation in dealerships. In fact, most Volkswagen nameplates display explosive gains this month, the result of an aggressive promotion campaign: the Polo is up 4-fold to 5th place, the Tiguan up 88% to #16, the Touran up 4-fold to #27 and the Touareg up 268% to #51. Notice also the Skoda Fabia up 87% to #9, the Nissan Qashqai up 72% to #11, the Audi A3 up 75% to #12, the new generation Volvo XC90 up 4 spots on June to #22 and the Tesla Model S up 506% on July 2014 to #62.

Previous month: Sweden May 2015: Volvo XC90 remains outside Top 20

One year ago: Sweden July 2014: Audi A6 back inside Top 10

Full July 2015 Top 35 All-brands and Top 65 models below.

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Sweden June 2015: Volvo XC90 remains outside Top 20

The new Volvo XC90Volvo XC90

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The Swedish car market is unstoppable in 2015: up another 12% year-on-year in June to 32.257 registrations, lifting the half-year total up 11% to 167.984 deliveries. Volvo even outpaces the market with sales up 16% to 6.596 and 20.4% share vs. 19.9% year-to-date, followed by Volkswagen (-2%), Toyota (+24%), Audi (+12%) and BMW (+18%). Hyundai is up a whopping 31% year-on-year and 5 spots on May to 7th overall, while Nissan (+33%), Fiat (+35%), Subaru (+38%), Opel (+43%), Mini (+95%), Porsche (+98%) and Jeep (+183%) also impress.

Hyundai i30 Sweden June 2015The Hyundai i30 is up 74% year-on-year to #14 overall this month in Sweden.

The Volvo V70 unsurprisingly remains the most popular nameplate in its domestic market, even outperforming the market at +20% over June 2014 to 2.478 sales and 7.7% share, as do the VW Golf (+24%) and Volvo XC60 (+32%) in 2nd and 3rd place respectively. Inside the Top 20, the Audi A6 (+39%), Skoda Octavia (+61%), Toyota Avensis (+66%), Hyundai i30 (+74%) and Renault Captur (+41%) also shine, while the new generation Volvo XC90 is stuck in 26th position for now with 334 sales and a round 1% market share.

Previous month: Sweden May 2015: New Volvo XC90 jumps into Top 30

One year ago: Sweden June 2014: Mitsubishi Outlander in Top 10, market up 26%

Full June 2015 Top 38 brands and Top 50 models below.

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Sweden May 2015: New Volvo XC90 jumps into Top 30

Volvo XC90 Sweden May 2015. Picture courtesy vibilagare.seCan the 2nd generation Volvo XC90 replicate the success of the first one?

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The Swedish new car market posts a 17th consecutive month of year-on-year gains at +6.5% in May to 29.458 registrations, lifting the year-to-date total to 135.727 units, up 10% on 2014. Volvo (19.3%) extends its lead over Volkswagen (14.3%) to five percentage points vs. 4.4 year-to-date, Toyota (-6%) is threatened for third spot by Kia (+9%), Audi (+11%), BMW (+4%) and Skoda, up a gigantic 28% to 1.491 units and 5.1% share. Notice also Ford up 14%, Subaru up 16%, Mercedes up 17%, Seat up 29%, Nissan up 39%, Peugeot up 42% and Mini up 47%. Model-wise, the Volvo V70 falls to 7.4% share, less than one share point above the VW Golf (6.6%) lifted by the station wagon and sportsvan variants. The Volvo XC60 delivers a third ever podium finish at home (along with January 2014 and last month) thanks to an excellent 4.7% share, just as the new generation Volvo XC90 spreads its wings at #26 with 296 units and 1% share. The first generation XC90 landed in November 2002 and reached its annual ranking best in 2003 (#26) with an unofficial monthly ranking record at #14 in January 2007 – a hard target to beat now that the XC60 is capturing the majority of Volvo’s SUV customers.

Previous month: Sweden April 2015: Volvo XC60 on podium

One year ago: Sweden May 2014: Volvo strong in market up 7%

Full May 2015 Top 100 models and Top 45 All-brands below.

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Sweden April 2015: Volvo XC60 on podium

Volvo XC60 Sweden April 2015. Picture courtesy of largus.frThe Volvo XC60 ranks inside the Top 3 at home…

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New car sales in Sweden continue on their very impressive run, posting a 16th consecutive month of year-on-year gains in April at +11% to 30,536 registrations, the 4th best April score in history. This dynamism is connected to an increase in household disposable income, extremely low interest rates and a stable labour market, plus a dwindling number of second-hand cars in the market has lifted their price and make trading in a used car to buy a new one even more advantageous. Volvo holds the top spot as usual at home with just under 20% market share, followed by Volkswagen (15.4%) while BMW (+11%) jumps onto the podium with 1.864 sales and 6.1% share, only 14 units above Audi (+19%) with Kia (+24%) rounding up the Top 5. Skoda (+13%) is up to #6 while Toyota (-3%) is in difficulty at #7. Notice also Mercedes (+22%), Renault (+21%), Peugeot (+110%), Subaru (+64%) and Porsche (+100%) in great shape.

Volvo XC90 Sweden April 2015. Picture courtesy vibilagare.se…just as the all-new Volvo XC90 is climbing up the ladder as well.

Over in the models ranking, the Volvo V70 is still master on board albeit with a slightly weaker market share this month at 8.1%, meaning the VW Golf is less than two percentage points away at 6.6%. The Volvo XC60 steps onto the podium for only the 2nd time ever in the nameplate’s career along with January 2014 (#2), now in third place with 1,351 sales and 4.5%. This just as the all-new Volvo XC90 points its bonnet outside the Top 100 with 48 deliveries and the current generation gets a last rebate-induced surge at #66 with 120 sales. In time for the campervan season the Fiat Ducato soared to #7, the Skoda Fabia is up 7 spots to #9, the VW Tiguan up 9 to #14, Subaru Outback up 10 to #32 and the Saab 9-3 reappears inside the Top 100, just: at #100.

Previous month: Sweden March 2015: Toyota Auris and Nissan Qashqai shine

One year ago: Sweden April 2014: Volvo XC60 strong again

Full April 2015 Top 37 All-brands and Top 100 models below.

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Sweden March 2015: Toyota Auris and Nissan Qashqai shine

Toyota Auris Sweden March 2015. Picture courtesy of largus.frToyota Auris

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New car sales in Sweden are up a fantastic 14% year-on-year in March to 31,590 registrations, delivering a 15th consecutive month of year-on-year gains and the 2nd best-ever March in history. The year-to-date total now stands at 75,733 units, up 12% on 2014. Both Volvo (+23%) and Volkswagen (+16%) outperform the market atop the brands ranking, with Toyota (+12%) also strong in third place. Nissan shoots up 135% to #5, Skoda is up 15% to #8, Renault up 21%, Fiat up 25%, Porsche up 50% and Peugeot up 61% while Saab returns to the ranking with 42 units of the 9-3 finding a buyer this month.

Hyundai Santa Fe Sweden February 2015. Picture courtesy largus.frHyundai Santa Fe

Model-wise, the Volvo V70 remains by far the best-seller in the country with 8.4% share above the VW Golf and Passat with the Volvo S/V60 and XC60 rounding up the Top 5. The Toyota Auris is up 7 ranks on February to #7, the Nissan Qashqai up 8 to #8 and the Hyundai Santa Fe up 75 to #21. Notice also the Mazda3 up 24 to #22, Nissan Pulsar up 70 to #29, Toyota Verso up 34 to #33 and Subaru Outback up 30 to #42.

Previous month: Sweden February 2015: VW Passat above 7% market share at #2

One year ago: Sweden March 2014: VW Golf back to 2nd place

Full March 2015 Top 35 All-brands and Top 75 models below.

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