Sweden October 2016: VW Golf takes root in pole position

VW Golf Alltrack Sweden October 2016. Picture courtesy mullersvarld.seVW Golf Alltrack. Picture mullersvarld.se 

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Despite one less selling day, new car sales in Sweden are up 0.9% year-on-year to 31.840 sales, the highest ever October score, leading to a year-to-date tally up 8% to 303.236 units, on track to beat an all-time record in 2016. Homegrown Volvo remains the most popular brand in Sweden despite sales down 3% to 6.723 with a strong 21.1% share vs. 18.7% year-to-date. In 2nd place, Volkswagen beats the market at +9% to 15.7% share, ahead of Audi (+4%), Kia (+8%), Toyota (-5%) and BMW (-9%). Mercedes (+25%), Renault (+27%), Opel (+44%) and Seat (+64%) post the largest year-on-year gains inside the Top 20 while further down Jaguar (+260%), Ssangyong (+167%) and Alfa Romeo (+113%) shine. Lexus (-27%), Mitsubishi (-28%) and Hyundai (-41%) struggle.

In the models ranking, the momentous transition from a Volvo leadership towards the VW Golf continues: the Golf signs a fourth consecutive month in the Swedish pole position, and this despite sales freefalling 19% to 2.050 and 6.4% share. The Volvo XC60 surges 42% to 2nd place ahead of the Volvo S/V60 up 16% to #3 and the VW Passat up 24% to #4. Adding up V70, S90 and V90 sales isn’t enough to stay at #1: the nameplates add up to just 1.428 sales, down 51% year-on-year, but remain in the lead for now at 19.134 (-13%) vs. 17.671 (-5%) for the Golf.  The Volvo V40 (+55%), VW Polo (+185%) and Audi A6 (+20%) also post spectacular gains in the Top 20. Below, the Mercedes E-Class (+103%), Opel Astra (+71%) and Kia Optima (+489%) shine with the Audi Q2 making its very first appearance at #203.

Previous month: Sweden September 2016: VW Golf best-seller for third month in a row

One year ago: Sweden October 2015: Volvo XC90 back inside Top 30

Full October 2016 Top 45 All-brands and Top 247 All-models below.

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Sweden September 2016: VW Golf best-seller for third month in a row

VW Golf Alltrack Sweden September 2016. Picture courtesy mullersvarld.seThe Alltrack variant is helping the VW Golf to #1 in Sweden. Picture mullersvarld.se 

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The Swedish new car market is up 9% both in September at 32.292 registrations and year-to-date at 271.396. This is Sweden’s 33rd consecutive month of year-on-year gains and the 2nd largest September volume in history, only topped by September 1974 which was impacted by an impending tax cut. After falling to #2 during its summer break, homegrown market leader Volvo reclaims the top spot off Volkswagen but sees its sales drop by a worrying 13% to 5.394 and 16.7% share vs. 18.4% year-to-date. Volkswagen for its part is up 20% to 4.989 and 15.4% share, and the rest of the Top 10 also posts 20%+ gains: Toyota returns to #3 at 7% share (+20%) ahead of Kia (+27%) and BMW (+24%). In fact, only Audi (-6%), Nissan (-8%) and Ford (-14%) decline in the Top 15, all other manufacturers snapping double-digit gains, led by Opel (+40%), Hyundai (+50%), Dacia (+62%) and Renault (+64%).

kia-optima-sportswagon-sweden-september-2016-picture-courtesy-autonytt-seThe all-new Sportswagon variant propels the Kia Optima just outside the Top 20.

The Swedish models ranking is undergoing a once-in-a-decade reshuffling: Volvo adding together of the outgoing V70 with the all-new S90 and V90 doesn’t prevent the combined nameplate to freefall 56% to #6. The VW Golf on the other hand manages a historical third month in a row in pole position despite sales down 18% year-on-year to 1.910 and 5.6% share. This is only the 6th time ever the Golf ranks #1 in Sweden after August 2010, 20142015 and the last 3 months, and the 7th month in the past decade that there isn’t a Volvo at #1 (add the VW Passat in August 2013). The newly launched Alltrack station wagon variant, tapping right into Swedish consumers’ preferences, is helping the Golf remain at the highest level in Sweden.

The XC60 is up 4 spots on August to hit an all-time best 2nd place overall with 1.509 units, distancing the Volvo S/V60 (1.350), VW Passat up 57% (1.318) and Volvo V40 (1.126). The VW Polo (+136%), Kia Ceed (+68%), Peugeot 208 (+60%) and Toyota RAV4 (+65%) shine in the Top 20, while below the Kia Optima is up 14-fold thanks to the arrival of an all-new Sportswagon variant, the Kia Niro is up 166 spots on August to #54 and the Tesla Model X is up 126 to #65.

Previous month: Sweden August 2016: Podium 100% VW during Volvo’s summer break

One year ago: Sweden September 2015: Mini Cooper breaks into Top 10

Full September 2016 Top 45 All-brands and Top 252 All-models below.

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Sweden August 2016: Podium 100% VW during Volvo’s summer break

VW Golf Alltrack Sweden August 2016. Picture courtesy caradvice.com.auThe VW Golf is #1 in Sweden this month. 

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Swedish new car sales post a 32nd consecutive month of year-on-year gains and the largest August result ever at +1.6% to 27.316 registrations, lifting the year-to-date tally up 9% to a record-breaking 239.104 units. Diesel cars drop below 50% for the first time in years with deliveries down 12% to just 48.3% share vs. 53.5% so far in 2016, 55.8% in August 2015 and 58.6% over the first 8 months of 2015. As it has now become a tradition, local behemoth Volvo all but shuts down for Summer holidays in August, enabling Volkswagen to take the lead both in the brands ranking and the models charts with the Golf. This year the exchange of roles between the two brands is more marked: VW is up 11% to 5.198 sales and 19% share, almost double Volvo down 26% to 2.816 and 10.3%. It is the fourth time in the past five years that VW is the best-selling brand in Sweden in August after 20122014 and 2015. Year-to-date through, Volvo remains firmly in control with 44.498 sales vs. 36.622 for VW and will return to #1 in September.

BMW 5 Series Sweden August 2016The BMW 5 Series is up 71% to #9

It would appear Volkswagen was particularly efficient in August at discounting slow-selling stock, distorting the models ranking even further than usual. In the lead despite sales down a harsh 26% to 1.557, the Golf signs its 5th ever Swedish monthly pole position after August 2010, 2014, 2015 and July 2016. It is the 6th month in the past decade that there isn’t a Volvo at #1 in Sweden (add the VW Passat in August 2013) but this time the podium is 100% VW, something that has never happened before in Sweden. The Passat is up 16% to 1.031 sales and 869 Up were passed on vs. just 623 over the first 7 months of the year, just before the facelifted variants hits dealerships in September. BSCB is investigating as we speak whether these Ups are self-registrations, demo cars, rental cars or – the least likely option – “true” sales to private buyers. The Polo (#5) even makes it 4 VWs in the Top 5…

VW Up Sweden August 2016The VW Up is #3 this month in Sweden.

Although it may look like Volkswagen has taken possession of the Swedish car market this month, this situation is solely due to Volvo’s dotted activity in August and does not by any means reflect any longer-term market shift towards VW and away from Volvo. In other brand news, BMW is up 10% to return to the third step of the podium it holds year-to-date, distancing Toyota (+32%) and Kia (+11%). Mercedes (+24%), Seat (+31%), Dacia (+22%), Honda (+19%), Mini (+43%), Lexus (+42%) and, at a smaller scale, Jaguar (+517%) all post robust year-on-year gains. Over in the models aisle, the Volvo V70/S90/V90 ranks 4th (-38%), the XC60 is #6 and the S/V60 #7. let’s single out the BMW 5 Series up 71% to #9, the Toyota Auris up 83% to #11, Toyota RAV4 up 168% to #12, Seat Leon up 50% to #25 and the Kia Rio up 69% to #27. We welcome the Ssangyong Tivoli at #183 and the Alfa Romeo Giulia at #253.

Previous month: Sweden July 2016: VW Golf jumps to #1 as Volvo V70 passes relay

One year ago: Sweden August 2015: VW Golf best-seller for third time ever

Full August 2016 Top 46 All-brands and Top 254 All-models below.

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Sweden July 2016: VW Golf jumps to #1 as Volvo V70 passes relay

VW Golf Sweden July 2016The VW Golf is the best-selling nameplate in Sweden in July. 

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The Swedish new car market posts a 31st consecutive month of year-on-year gains in July, but just, with a +0.2% improvement to 24.197 sales leading to a 10% gain year-to-date at a record 211.788 units. Volvo maintains its lead at home by a slim 108 unit-margin with 4.138 sales and 17.1% (-3%) vs. 4.030 and 16.7% (-1%) for Volkswagen, while Kia soars 3 spots on June to land in third position overall with 1.600 sales and 6.6% share, bypassing Audi (-14%), Toyota (+5%) and BMW (+7%). Skoda (+11%), Peugeot (+13%), Mazda (+18%), Mercedes (+23%), Suzuki (+34%), Honda (+39%) and Seat (+70%) all vastly outpace the market.

Model-wise, the VW Golf takes advantage of the changeover between the market leader, the Volvo V70, and its replacement the Volvo S/V90 to end July in pole position with 6.3% share. This is the first time the Golf ranks tops the Swedish sales charts in July, having done so three out of the past four years in August in 20122014 and 2015. In fact, the Volvo XC60, VW Passat, Volvo S/V60 and Volvo V40 all outsell the V70 also, the latter selling just 800 units including a handful of S/V90 in the mix. The Fiat Ducato fuels up on RV sales and is up to #7, the Kia Sportage gains 15 spots on June to #11, the VW Tiguan is up 7 to #14, the Toyota RAV4 up 11 to #23 and the Kia Picanto up 24 to #60. We welcome this month the Seat Ateca at #132, the Rolls-Royce Wraith at #222 and the Tesla Model X at #251.

Previous month: Sweden June 2016: Thirty consecutive months of year-on-year gains

One year ago: Sweden July 2015: VW Golf teases Volvo V70 in record market

Full July 2016 Top 45 All-brands and Top 252 All-models below.

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Sweden June 2016: Thirty consecutive months of year-on-year gains

Volvo V90 Sweden June 2016. Picture courtesy autobild.deVolvo outpaces its home market to hit 22.1% market share.

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The Swedish new car market celebrates 30 consecutive months of year-on-year gains to hit the biggest June sales figure ever recorded at 36.307 units, up 13% on June 2015. Halfway through the year, a record 187.591 new cars have been sold in Sweden, a 12% improvement on the same period last year. Volvo brilliantly outpaces its home market to secure a 22.1% market share vs. a round 20% year-date, distancing Volkswagen at 15.3%, up an even more impressive 35%. BMW (+11%) jumps to third overall, ahead of Toyota (-6%), Audi (-0.5%) and Kia (+11%). Renault (+49%), Mercedes (+28%), Opel (+25%), Mazda (+61%), Dacia (+33%), Seat (+41%), Porsche (+27%) and Jaguar (+221%) also get a solid boost.

Volvo V40 Sweden June 2016Volvo V40 sales are up 84% in June.

Model-wise, the Volvo V70 holds onto the top spot, helped with a handful of demo S90 and V90 to 2.729 sales (+10%), distancing the VW Golf at 2.354 (+36%) and the Volvo XC60 back on the podium thanks to deliveries up 31% to 2.019 and 5.6% share vs. 3.5% so far in 2016. A facelift enables the Volvo V40 to surge 84% to #6, the Audi A4 is boosted up 69% by the new model to #8 and re-enters the year-to-date Top 10 at #10 and the Fiat Ducato holds strong at #9. Further down, the Mitsubishi Outlander is up 17 spots on May to #23, the Volvo XC90 up 25 to #24 and the Renault Kadjar up 25 to #30.

Previous month: Sweden May 2016: Volvo V90 lands in record-breaking market

One year ago: Sweden May 2015: New Volvo XC90 jumps into Top 30

Full June 2016 Top 45 All-brands and Top 245 All-models below.

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Sweden May 2016: Volvo V90 lands in record-breaking market

Volvo V90 Sweden May 2016The imposing Volvo V90 has landed in its home market.

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Now updated with Volvo Sweden statement about S90 and V90 sales.

May new car sales in Sweden are up a very satisfying 17% year-on-year to 34.475 units, the strongest May tally ever recorded in the country and the 29th consecutive month of year-on-year gains, helping propel the year-to-date total to an all-time high 152.184 units after five months, up 11.5% on the same period in 2015 which also was a record-breaking year. Volvo improves slightly slower than the market at +15% to hold 19% share vs. 19.5% so far in 2016, it distances Volkswagen (+25%), Kia (+29%), Toyota (+22%) and BMW (+28%). Mercedes (+36%), Fiat (+52%), Peugeot (+47%), Mazda (+67%), Jeep (+56%), Jaguar (+214%), Ferrari (+140%) and Bentley (+133%) also impress with their year-on-year gains. Model-wise, this month we see the much-anticipated arrival of the Volvo V90, the replacement for the Volvo V70, the best-selling nameplate in Sweden for the past 19 years in a row.

Volvo V90 Sweden May 2016bVolvo V90

The previous time a V90 was on sale in Sweden, it was so for a very short period of time: between 1996 and 1998. Along with the V90 comes the its sedan variant the S90, bound to be less successful in Sweden, an avid consumer of homegrown station wagons. This month, Volvo has smartly combined volumes of the S/V90 with the V70 it replaces in order to see the transition through without losing the Sweden #1 spot, resulting in a 23% year-on-year improvement to 2.684 units vs. +10% and 12.311 year-to-date. However Volvo Sweden told us that the May sales figure can be regarded as “mostly XC70 and V70 and very, very few S90 and V90 as [Volvo] has not delivered any customer sold S90 and V90 yet. There are [currently] only a few test vehicles and demo cars running om the Swedish roads.” Given the S90 starts at the equivalent of US$44.600, the V90 at $45.900, it will be interesting to see whether the S/V90 family can smoothly replace the V70 at the helm of the Swedish market.

Previous month: Sweden April 2016: Volvo above 20% share in record pace market

One year ago: Sweden May 2015: New Volvo XC90 jumps into Top 30

Full May 2016 Top 45 All-brands and Top 255 All-models below.

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Sweden April 2016: Volvo above 20% share in record pace market

Volvo S60 Sweden April 2016. Picture courtesy teknikensvarld.seVolvo outpaces its home market to break the 20% share barrier in April.

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The Swedish new car market continues at record pace in April with sales up 10% despite one less opening day to 33.580 units, the second best April score of all times and the 27th consecutive month of year-on-year gains.  This leads to a year-to-date total also up 10% to 116.809. Home grown carmaker Volvo manages to outpace its own market with sales up 12% to 6.779 and 20.2% share, distancing Volkswagen (-2%), Audi (+13%) and BMW (+11%), Below, Toyota (+16%), Renault (+18%), Kia (+22%), Mercedes (+23%), Peugeot (+34%) and Fiat (+35%) all beat the market to post higher shares. Further down, Seat (+76%) and Mazda (+96%) shine. Model-wise, below traditional leaders the Volvo V70 and VW Golf, the Volvo S/V60 overtakes the VW Passat to jump on the podium while the V40 and XC60 make it four Volvos in the Top 6. The Fiat Ducato is boosted by pre-summer campervan deliveries (#7), the Mercedes E-Class is up to #15, the Renault Kadjar up to #30 and the VW Up up to #37.

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Previous month: Sweden March 2016: Hyundai i30 breaks into Top 10 in market up 10%

One year ago: Sweden April 2015: Volvo XC60 on podium

Full April 2016 Top 47 All-brands and Top 254 All-models below.

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Sweden March 2016: Hyundai i30 breaks into Top 10 in market up 10%

Hyundai i30 Sweden March 2016Hyundai i30

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The Swedish new car market once again defies gravity with sales up 10% year-on-year in March to 34.712 registrations, lifting the first quarter total up to an equally impressive 10% at 83.229 units. Volvo (18.6%) is sovereign at home above Volkswagen (13.2%), Toyota (6.5%) and BMW (5.7%). Mercedes is up 43% at #7, Hyundai up 47% to #8 and Renault up 35% to #10. In the models ranking, the Volvo V70 (7.7%) and VW Golf (5.2%) remain a notch above the rest of the market, wih the VW Passat (3.7%), Volvo S/V60 (3.7%) and V40 (3.3%) fighting for the overall #3 position. The Volvo XC60 stays at very high levels at #6 and the Hyundai i30 is up a fantastic 29 spots on February to break into the Top 10 at #7 thanks to 932 sales and 2.7% share. Among recent launches, the new gen Volvo XC90 is down to #26, the Renault Kadjar is up 19 ranks to a best-ever #33 and the Honda HR-V is up 21 to #65. We welcome the Renault Talisman (#223) and VW XL1 (#232).

Previous post: Sweden January-February 2016: Kia and Mazda shine in record market

One year ago: Sweden March 2015: Toyota Auris and Nissan Qashqai shine

Full March 2016 Top 45 All-brands and Top 253 All-models below.

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Sweden January-February 2016: Kia and Mazda shine in record market

Kia Sportage Sweden February 2016The new Kia Sportage ranks 7th overall in Sweden in February. 

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Today we update two months at once for Sweden. Building on a record year in 2015, the Swedish new car market starts with a bang and posts its best January ever at 21.648 registrations, up 6% year-on-year. Volvo leads the way at 18.1% share above Volkswagen at 16.4% and Audi up 15% to 6.9%. Kia gains 33% in 5th place, outselling Toyota (-12%) with other great performers including Nissan (+42%), Mazda (+100%), Opel (+56%), Honda (+49%) and Seat (+60%). Model-wise, below the Volvo V70 (7.9% share) and VW Golf (5.7%), the VW Passat (-12%), Volvo S/V60 (-17%) and XC60 (-18%) all take a hit, allowing the Volvo V40 up to #5 and the VW Polo (+63%) up to #6 vs. #16 in 2015. The Toyota Auris (+51%), Nissan Qashqai (+65%) and Kia Cee’d (+26%) also shine inside the Top 10, with the Kia Sportage up 68% at #13. The new generation Volvo XC90 ranks 16th this month, its best ranking so far at home.

Mazda CX-3 Sweden February 2016The CX-3 helps Mazda sales up 81% so far in 2016.

February marks the 26th consecutive month of growth for Swedish new car sales, doing even better than in January with a 13% surge to 26.869 registrations, the 2nd best-ever January score. This lifts the year-to-date total up 10% to 48.517 units. Brand-wise, Volvo is up 18% to a strong 20.9% share whereas Volkswagen is down 1% to 14.1%. BMW (+16%) and Kia (+44%) follow, both beating the market. Audi (+29%), Ford (+25%), Renault (+23%), Mazda (+71%) and Seat (+42%) also do so. In the models ranking, the Volvo V70 improves to 9% share, followed by the VW Golf (5%) and Passat (4.6%) with the Volvo V40 gaining one more spot to #4. The Kia Sportage leaps up to #7 overall, Audi places the A4 (#9) and A3 (#10) inside the Top 10, the Skoda Fabia is up 9 ranks to #13 and the Volvo XC90 remains inside the Top 20. The Saab 9-3 makes a timid reappearance in its home charts with two lonely sales.

Previous post: Sweden Full Year 2015: Volvo XC60 snaps first podium, record market

One year ago (Jan): Sweden January 2015: VW Passat back on podium, BMW 5 Series up to #7

One year ago (Feb): Sweden February 2015: VW Passat above 7% market share at #2

Full January and February 2016 Top 35 brands and Top 230 All-models below.

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Sweden Full Year 2015: Volvo XC60 snaps first podium, record market

Volvo XC60 Sweden 2014. Picture courtesy of largus.frThe Volvo XC60 is inside its home podium for the first time ever.

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* Discover 65 years worth of Swedish Archived data here *

With new car sales up an outlandish 13.5% year-on-year, the Swedish market posts an all-time record year in 2015 at 345.108 registrations, eclipsing the 343.963 units hit in 1988. At 200.115 deliveries, diesel vehicles represent a very strong 58% of the market, albeit slightly below the 59.3% they reached last year. Volvo remains sovereign at home, beating the market with sales up 16% for an improved 20.6% market share. Like in 2014, it is followed by Volkswagen (+15%), Toyota (+6%), Audi (+10%) and BMW (+9%). Further down, let’s single out Nissan (+32%), Porsche (+48%), Lexus (+49%), Jeep (+68%), Mini (+70%), Smart (+100%), Tesla (+273%) and Cadillac (+689%) all lodging spectacular gains.

Sweden 1960-2016 Annual sales (2016: Bil Sweden forecast)

Sweden 2015 12 Past 45 years

VW Passat Sweden February 2015. Picture courtesy vibilagare.seDisappointing result for the VW Passat in Sweden this year at +7%.

Over in the models ranking, the Volvo V70 lodges a 19th consecutive year atop the charts, frankly outpacing the market with sales up 21% to 28.613 for an imposing 8.3% share. The VW Golf does even better in 2nd place at +35% while at #3 the Volvo XC60 jumps 26% and two spots to post its first ever podium ranking. The Skoda Octavia (+28%) and Audi A6 (+19%) make their entrance inside the Top 10, with the Skoda Fabia (+32%), Mitsubishi Outlander (+36%), Peugeot 308 (+38%) and Kia Rio (+53%) strong. The Volvo XC90 (#38) and Subaru Outback (#40) are the most popular new entrants of 2015.

Previous month: Sweden November 2015: Volvo XC60 hits highest share in record market

Previous year: Sweden Full Year 2014: Volvo V70 celebrates 18 years on top

Two years ago: Sweden Full Year 2013: Volvo V40 lands at #5 – lukewarm

Full Year 2015 Top 52 All-brands and Top 330 All-models vs. Full Year 2014 figures below.

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