Thailand Pick-ups May 2012: Toyota Hilux above 40% share
Toyota Hilux
* See the Top 8 best-selling models by clicking on the title! Many thanks to Austin *
Pick-up sales in Thailand is now a monthly fixture on BSCB, because it is a very good indication of the future success of these vehicles worldwide, straight from the country where they are all produced and available first. The Toyota Hilux and Isuzu D-Max have been dominating the ranking by far for years, and this month the Hilux takes a marked advantage over its archenemy by selling an enormous 19,534 units in a single month for a 41.1% market share, nearly 10 percentage points above the D-Max at 15,093 sales and 31.8%.
Year-to-date the Hilux leads with 88,750 units in 5 months for a 39.6% market share ahead of the D-Max at #2 with 71,411 sales and 31.9%. In both rankings the Mitsubishi Triton is #2 but while it reached an excellent 12% market share last month it is down to 9.3% in May vs. 11.4% year-to-date. The Chevrolet Colorado takes a breather this month after seeing its share grow all through 2012, down to 7.5% and 3,553 units.
Previous month: Thailand Pick-ups April 2012: Chevy Colorado & Mitsu Triton up
Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold
Full May 2012 Top 8 Ranking Table below.
Thailand Pick-ups May 2012:
| Pos | Model | May-12 | % | Apr | 2012 | % | Pos |
| 1 | Toyota Hilux | 19,534 | 41.1% | 1 | 88,750 | 39.6% | 1 |
| 2 | Isuzu D-Max | 15,093 | 31.8% | 2 | 71,411 | 31.9% | 2 |
| 3 | Mitsubishi Triton | 4,436 | 9.3% | 3 | 25,449 | 11.4% | 3 |
| 4 | Chevrolet Colorado | 3,553 | 7.5% | 4 | 14,909 | 6.7% | 4 |
| 5 | Mazda BT-50 | 2,184 | 4.6% | 5 | 7,776 | 3.5% | 6 |
| 6 | Ford Ranger | 1,493 | 3.1% | 7 | 5,877 | 2.6% | 7 |
| 7 | Nissan Navara | 807 | 1.7% | 6 | 8,090 | 3.6% | 5 |
| 8 | Tata Xenon (e) | 377 | 0.8% | 8 | 1,716 | 0.8% | 8 |
Source: Manufacturers. Many thanks to Austin for sharing the data!
