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Thailand Pick-ups April 2012: Chevy Colorado & Mitsu Triton up

Chevrolet Colorado

* See the Top 8 best-selling models by clicking on the title! *

We are now following the evolution of pick-up sales in Thailand monthly as it is a very good indication of the future success of these models worldwide, straight from the source where they are all produced and available first. The Toyota Hilux and Isuzu D-Max have been dominating the ranking by far for years, and with new versions of each pick-up available since late last year you’d expect them to increase their market share further.

Mitsubishi Triton

You might say when they already hold over 70% of the pick-up market there is not much room for improvement and you would be right. This month the Hilux holds a 34.6% share and the D-Max is at 31.4%, a slight decrease that is the result of some very dynamic smaller players: the Mitsubishi Triton improves to 12% thanks to 4,468 sales, the Chevrolet Colorado continues to go up, reaching an amazing 9.3% share in April vs. 6.2% last month and the Mazda BT-50 is up one full percentage point to 5.3% at 1,959 units.

Previous month: Thailand Pick-ups March 2012: Chevy Colorado and Mazda BT-50 up

Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold

Full April 2012 Top 8 Ranking Table below.

Thailand Pick-ups April 2012:

PosModelApr-12%Mar2012%Pos
1Toyota Hilux12,84534.6%169,21639.2%1
2Isuzu D-Max11,67231.4%256,31831.9%2
3Mitsubishi Triton4,46812.0%321,01311.9%3
4Chevrolet Colorado3,4519.3%411,3566.4%4
5Mazda BT-501,9595.3%65,5923.2%6
6Nissan Navara1,2893.5%57,2834.1%5
7Ford Ranger1,1533.1%74,3842.5%7
8Tata Xenon3110.8%81,3390.8%8

Source: Manufacturers, many thanks to Austin for sharing the data!

This Post Has One Comment
  1. ford ranger down bcoz the dilevery so so late,..if this problem settled,i think ford ranger in the top 3 best.

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