Malaysia 1998: Proton Saga back to #1 in market imploding -58.7%
The Proton Saga reclaims the Malaysian pole position in a difficult context. The financial crisis hits the Malaysian new car market full frontal in 1998: sales implode down -58.7% to just 164.402 units, the lowest annual result since 1993 (151.776). In uncertain times, consumers tend to return to trusted values…