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Ireland 1998: Fiat Punto dominates, Toyota #1 brand

The Fiat Punto is the best-selling vehicle in Ireland in 1998.

It’s a 5th consecutive year in positive for the Irish new car market in 1998 at +6.6% to 145.715 registrations. This year it’s Toyota (+23.5%) that spectacularly takes the lead of the brands ranking at 11.5% share, but it was close as both Ford (-7.3%) and Opel (+4.1%) hole 11.2% of the Irish market. Renault (+10.5%), Rover (+9.7%) and Fiat (+7.6%) also outpace the market. In the models ranking, originally launched in early 1994 in Ireland the first generation Fiat Punto had to wait until its last year in 1998 to reach the first place of the Irish models ranking, outselling the Toyota Corolla and Ford Fiesta.

Full Year 1998 Top 33 All-brands and Top 10 models below.

Ireland Full Year 1998 – brands:

PosBrand1998%/971997%Pos
1Toyota16,82411.5%23.5%13,61810.0%4
2Ford16,32711.2%-7.3%17,60712.9%1
3Opel16,29111.2%4.1%15,65311.5%3
4VW-Audi15,11610.4%-10.4%16,86212.3%2
5Nissan13,5859.3%1.4%13,4029.8%5
6Fiat10,9557.5%7.6%10,1807.4%6
7Renault9,3366.4%10.5%8,4496.2%7
8Peugeot5,6913.9%2.6%5,5464.1%8
9Mazda4,9293.4%4.3%4,7263.5%9
10Rover4,7813.3%9.7%4,3573.2%10
11Mitsubishi4,4883.1%17.1%3,8322.8%11
12Honda3,9342.7%10.4%3,5642.6%12
13Citroen3,4212.3%48.2%2,3091.7%15
14Hyundai3,4002.3%33.5%2,5471.9%14
15Seat3,2032.2%2.6%3,1222.3%13
16Mercedes3,0812.1%64.8%1,8691.4%16
17BMW2,3881.6%35.7%1,7601.3%17
18Volvo1,7271.2%2.8%1,6801.2%18
19Skoda1,4891.0%-1.0%1,5041.1%19
20Suzuki1,1920.8%-19.2%1,4751.1%20
21Alfa Romeo9710.7%199.7%3240.2%24
22Saab7120.5%55.1%4590.3%22
23Subaru5560.4%9.4%5080.4%21
24Chrysler3990.3%33.9%2980.2%25
25Kia1840.1%-52.0%3830.3%23
26Lexus1540.1%185.2%540.0%29
27Isuzu1210.1%51.3%800.1%28
28Jaguar1120.1%33.3%840.1%27
29MG630.0%34.0%470.0%30
30Daewoo350.0%new00.0%
31Porsche280.0%154.5%110.0%32
32Daihatsu130.0%-88.0%1080.1%26
33Ssangyong100.0%-33.3%150.0%31
 –Others1990.1%-13.1%2290.2%

Ireland Full Year 1998 – models:

PosModel1998
1Fiat Punto7,569
2Toyota Corolla7,399
3Ford Fiesta7,192
4Opel Astra6,127
5Toyota Carina/Avensis5,775
6Renault Megane5,770
7VW Polo5,510
8Opel Corsa5,262
9Nissan Micra4,797
10Nissan Sunny/Almera4,774

Source: Interautonews, SIMI

This Post Has One Comment
  1. Given the Punto’s insignificance in Ireland now, that really is amazing.
    Fiat lost market share completely in the following decade.

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