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Ireland 1997: Ford and VW in charge in market up 18.7%

Ford is back to #1 brand in Ireland in 1997.

It’s a second consecutive double-digit gain for the Irish new car market with sales up a whopping 18.7% in 1997 to 136.662 units. Even though it trails the market, Ford (+12.3%) reclaims the top spot while VW-Audi (+35.7%) leaps up two spots to #2, relegating 1996’s leader Opel (-3.9%) to #3. Renault (+47.5%), Mazda (+29.9%) and Fiat (+23.2%) also outpace the market in the remainder of the Top 10 while Peugeot (+17.6%) and Nissan (+16.2%) almost match it.

Full Year 1997 Top 32 All-brands vs. Full Year 1996 figures below.

Ireland 1997 – brands:

PosBrand1997%/961996%Pos
1Ford17,60712.9%12.3%15,67913.6%2
2VW-Audi16,86212.3%35.7%12,42410.8%4
3Opel15,65311.5%-3.9%16,28914.1%1
4Toyota13,61810.0%8.3%12,57610.9%3
5Nissan13,4029.8%16.2%11,53410.0%5
6Fiat10,1807.4%23.2%8,2627.2%6
7Renault8,4496.2%47.5%5,7285.0%7
8Peugeot5,5464.1%17.6%4,7164.1%8
9Mazda4,7263.5%29.9%3,6373.2%10
10Rover4,3573.2%11.6%3,9053.4%9
11Mitsubishi3,8322.8%7.9%3,5503.1%11
12Honda3,5642.6%13.0%3,1552.7%12
13Seat3,1222.3%52.0%2,0541.8%14
14Hyundai2,5471.9%112.4%1,1991.0%17
15Citroen2,3091.7%-5.5%2,4442.1%13
16Mercedes1,8691.4%28.7%1,4521.3%16
17BMW1,7601.3%49.9%1,1741.0%18
18Volvo1,6801.2%4.7%1,6041.4%15
19Skoda1,5041.1%57.7%9540.8%20
20Suzuki1,4751.1%35.9%1,0850.9%19
21Subaru5080.4%78.9%2840.2%23
22Saab4590.3%23.1%3730.3%21
23Kia3830.3%42.4%2690.2%24
24Alfa Romeo3240.2%13.3%2860.2%22
25Chrysler2980.2%new00.0% –
26Daihatsu1080.1%881.8%110.0%28
27Jaguar840.1%31.3%640.1%25
28Isuzu800.1%40.4%570.0%26
29Lexus540.0%31.7%410.0%27
30MG470.0%new00.0% –
31Ssangyong150.0%new00.0% –
32Porsche110.0%n/a00.0% –
 –Others2290.2%-27.3%3150.3% –

Source: SIMI

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