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Ireland February 2024: Skoda and Octavia tower above competition

The Skoda Octavia is by far the most popular vehicle in Ireland in February.

New car sales in Ireland continue on their strong run in February at +25.3% year-on-year to 16,440 units. This leads to a year-to-date tally up 18.3% to 47,867. Skoda (+106.8%) more than doubles its sales year-on-year to surge into pole position with a stellar 15.5% share vs. 8.6% in January. We have no record of a higher share reached by the Czech manufacturer in Ireland. Leader last month and over the Full Year 2023, Toyota (+6.4%) is bumped down to #2 while Volkswagen (+15.4%) stays at #3. Renault (+110.5%) and Nissan (+65.4%) are the most dynamic in the remainder of the Top 10, with Audi (+31.8%) also beating the market.

Model-wise, the Skoda Octavia (+268.3%) skyrockets to a clear pole position with 6.1% share vs. 4.2% for the #2, the Kia Sportage (-2.1%). The Octavia is up to #3 year-to-date vs. #9 over the Full Year 2023. Leader last month and for the past 3 years, the Hyundai Tucson (-5.1%) falls to #3 but still tops the YTD charts by a large margin. The Skoda Kodiaq (+101.6%) is up seven spots to #4, followed by a Toyota RAV4 (-12.1%) in difficulty year-on-year. The rest of the Top 10 all vastly outpace the market, with the Toyota Corolla Cross up a spectacular 1658.8%, the VW Golf up 715.1%, the VW Tiguan up 202.2%, the Skoda Karoq up 162.4% and the Nissan Qashqai up 51.1%.

Previous month: Ireland January 2024: Hyundai Tucson #1, Toyota RAV4 up to #3

One year ago: Ireland February 2023: Kia Sportage best-seller, 8 SUVs in Top 8, market up 9.8%

Full February 2024 Top 40 All brands and Top 230 All models below.

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