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Mexico 1997-1998: Chevrolet new #1 brand, Nissan Tsuru reclaims top models spot in record market

The Chevrolet C/K Pickup lands at #5 in Mexico in 1997.

New car sales in Mexico continue on their spectacular recovery in 1997 at +67.5% to 504.778 units. Chevrolet (+142%) more than doubles its sales year-on-year to leap from #3 to #1 brand, overtaking Nissan (+64%) while Ford (+89.4%) passes Volkswagen (+31.8%) to land at #3. Honda (+198.9%) and Pontiac (+145.4%) also vastly outpace the market in the Top 10. Model-wise, the Nissan Tsuru (+73%) and Ford F-Series (+81.1%) both pass the VW Beetle (+19.4%) to top the charts with the Chevrolet Joy/Swing (+85.2%) and the new Chevrolet C/K Pickup rounding out the Top 5. The Dodge Stratus (+123.7%) is up to #6 and the Chevrolet Monza (+155.5%) up to #9.

In 1998, the Mexican new light vehicle market jumps 34.1% to break its annual volume record at 676.929 (previous best 635.738 in 1992). Chevrolet (+26.5%) remains the most popular brand for the 2nd year running, followed like last year by Nissan (+49.1%), Ford (+17.1%), Volkswagen (+50.3%) and Dodge (+5.8%). Honda (+128.4%), Chrysler (+88.3%) and Plymouth (+74%) also post spectacular gains in the remainder of the Top 10.  The Nissan Tsuru (+68%) holds onto the models pole position, improving to 10.2% share, while the Chevrolet Joy/Swing (+73.3%) leaps up two spots to #2 ahead of the VW Beetle (+10.3%), Chevrolet C/K Pickup (+23.4%) and VW Jetta (+44.8%). The Ford F-Series (-19.2%) is down 4 spots to #2 while the Chrysler Neon (+132.4%) is back inside the Top 10 at #9.

Previous year: Mexico 1996: Last win for the VW Beetle in recovering market (+75.9%)

Full Year 1997 and 1998 Top 25 All-brands and Top 115 All-models below.

Mexico 1997 – brands:

PosMake1997%/961996%Pos
1Chevrolet129,39325.6%142.0%53,47717.7%3
2Nissan96,71819.2%64.0%58,98119.6%1
3Ford93,96518.6%89.4%49,59916.5%4
4Volkswagen72,46014.4%31.8%54,97018.2%2
5Dodge46,1379.1%48.4%31,09710.3%5
6Chrysler14,2542.8%46.9%9,7023.2%7
7Mercury9,3801.9%-16.5%11,2323.7%6
8Pontiac9,1461.8%145.4%3,7271.2%10
9Plymouth7,9861.6%4.2%7,6612.5%8
10Honda5,9731.2%198.9%1,9980.7%14
11Mercedes-Benz5,0001.0%97.1%2,5370.8%13
12Kenworth2,9720.6%132.9%1,2760.4%15
13Jeep2,4800.5%-16.9%2,9861.0%11
14International1,6390.3%n/a00.0%  –
15BMW1,3620.3%-52.8%2,8841.0%12
16Dina1,3140.3%6.9%1,2290.4%17
17Cadillac1,2710.3%1.0%1,2580.4%16
18GMC1,1010.2%1.4%1,0860.4%18
19Lincoln7550.1%43.5%5260.2%19
20Volvo3970.1%301.0%990.0%20
21Land Rover2530.1%n/a00.0%  –
22Scania1940.0%304.2%480.0%21
23Audi1580.0%n/a00.0%  –
24Oldsmobile350.0%-99.3%4,9231.6%9
25Porsche200.0%-37.5%320.0%22
  –Others4150.1%1437.0%270.0%  –

Mexico 1997 – models:

POSBRANDMODEL1997%/961996%POS
1NISSANTSURU40,9018.1%73.0%23,6477.8%2
2FORDF-SERIES35,6057.1%81.1%19,6656.5%3
3VWBEETLE33,1236.6%19.4%27,7349.2%1
4CHEVROLETJOY/SWING31,6096.3%85.2%17,0675.7%4
5CHEVROLETC/K27,2645.4%new00.0% –
6DODGESTRATUS24,8494.9%123.7%11,1073.7%9
7VWJETTA23,0544.6%64.3%14,0314.7%5
8NISSANSENTRA19,3093.8%42.2%13,5764.5%7
9CHEVROLETMONZA17,2413.4%155.5%6,7492.2%14
10NISSANCHASIS16,0063.2%68.8%9,4853.1%11
11DODGERAM15,7333.1%13.7%13,8434.6%6
12FORDESCORT13,8112.7%3.0%13,4154.5%8
13CHEVROLETCAVALIER13,3222.6%24.2%10,7283.6%10
14NISSANPICKUP13,0812.6%50.9%8,6712.9%12
15FORDCONTOUR10,0092.0%new00.0% –
16VWGOLF9,8642.0%81.0%5,4501.8%18
17FORDWINDSTAR9,8632.0%74.1%5,6641.9%17
18CHRYSLERNEON9,4111.9%88.3%4,9991.7%20
19CHEVROLETTAHOE9,0891.8%new00.0% –
20FORDRANGER8,7041.7%36.9%6,3592.1%16
21PLYMOUTHVOYAGER7,9861.6%23.3%6,4782.1%15
22CHEVROLETSUBURBAN7,9841.6%-6.6%8,5442.8%13
23CHEVROLETMALIBU7,2271.4%new00.0% –
24PONTIACSUNFIRE4,8811.0%215.3%1,5480.5%37
25FORDZX24,7820.9%new00.0% –
26MERCURYMYSTIQUE4,7400.9%-10.8%5,3111.8%19
27CHEVROLETS-104,2450.8%9.9%3,8631.3%23
28CHRYSLERCIRRUS4,1070.8%51.7%2,7080.9%26
29MERCEDES-BENZN/K3,8260.8%188.3%1,3270.4%38
30MERCURYGRAND MARQUIS3,4720.7%-19.8%4,3301.4%22
31PONTIACGRAND PRIX3,0430.6%292.6%7750.3%52
32FORDN/K3,0050.6%319.1%7170.2%54
33DODGERAM WAGON2,9970.6%35.8%2,2070.7%28
34HONDAACCORD2,9880.6%81.0%1,6510.5%33
35HONDACIVIC2,9850.6%760.2%3470.1%67
36VWPOINTER2,9850.6%new00.0% –
37KENWORTHN/K2,9720.6%132.9%1,2760.4%39
38FORDEXPLORER2,9300.6%163.5%1,1120.4%43
39CHEVROLETLUV2,8480.6%new00.0% –
40CHEVROLETVENTURE2,6390.5%new00.0% –
41VWVANAGON2,6320.5%38.9%1,8950.6%31
42CHEVROLETBLAZER2,5850.5%-17.4%3,1301.0%25
43NISSANPATHFINDER1,7610.3%367.1%3770.1%65
44NISSANMAXIMA1,7450.3%78.2%9790.3%49
45NISSANLUCINO1,7280.3%-2.0%1,7630.6%32
46DODGERAM VAN1,7250.3%-9.4%1,9050.6%29
47FORDEXPEDITION1,7150.3%293.3%4360.1%60
48INTERNATIONALN/K1,6390.3%new00.0% –
49JEEPGRAND CHEROKEE1,6350.3%-32.6%2,4270.8%27
50FORDCLUB WAGON1,4570.3%352.5%3220.1%68
51CHEVROLETP MODEL1,4070.3%41.8%9920.3%48
52DINAN/K1,3140.3%6.9%1,2290.4%41
53CADILLACDEVILLE1,2710.3%1.0%1,2580.4%40
54NISSANALTIMA1,2000.2%158.1%4650.2%59
55MERCURYSABLE1,1680.2%-26.5%1,5900.5%35
56FORDECONOLINE1,1500.2%332.3%2660.1%71
57GMCN/K1,1010.2%1.4%1,0860.4%44
58BMW3-SERIES9630.2%41.2%6820.2%57
59FORDMUSTANG9340.2%-40.4%1,5670.5%36
60PONTIACBONNEVILLE9170.2%-13.2%1,0560.4%46
61CHEVROLETCAMARO8620.2%-46.4%1,6080.5%34
62JEEPWRANGLER8450.2%51.2%5590.2%58
63NISSANQUEST6610.1%new00.0% –
64DODGEDURANGO5820.1%new00.0% –
65MERCEDES-BENZC-CLASS5630.1%-24.1%7420.2%53
66LINCOLNCONTINENTAL\LS5490.1%114.5%2560.1%74
67CHEVROLETTRACKER4740.1%n/a00.0% –
68MERCEDES-BENZE-CLASS4630.1%7.9%4290.1%62
69VWDERBY4390.1%-87.6%3,5381.2%24
70CHEVROLETEXPRESS CARGO4310.1%353.7%950.0%76
71N/KN/K4150.1%1437.0%270.0%81
72VOLVON/K3970.1%301.0%990.0%75
73CHRYSLERN/K3780.1%-7.1%4070.1%64
74VWPASSAT3630.1%-15.0%4270.1%63
75NISSAN240SX3260.1%n/a00.0% –
76BMW5-SERIES3140.1%18.0%2660.1%72
77PONTIACFIREBIRD3050.1%-12.4%3480.1%66
78DODGEINTREPID2240.0%-78.5%1,0410.3%47
79LINCOLNTOWN CAR2060.0%-20.2%2580.1%73
80SCANIAN/K1940.0%304.2%480.0%79
81CHRYSLERLHS/NEW YORKER1840.0%-79.1%8790.3%50
82LAND ROVERDISCOVERY1820.0%new00.0% –
83AUDIA41350.0%new00.0% –
84CHEVROLETCORVETTE1300.0%1081.8%110.0%87
85CHRYSLERCONCORDE1170.0%-72.9%4320.1%61
86MERCEDES-BENZSL-CLASS900.0%233.3%270.0%82
87LAND ROVERRANGE ROVER710.0%new00.0% –
88BMW7-SERIES630.0%12.5%560.0%78
89CHRYSLERSEBRING570.0%-79.3%2760.1%70
90CHEVROLETLUMINA VAN360.0%-94.8%6900.2%55
91OLDSMOBILECIERA350.0%-99.3%4,9201.6%21
92DODGEDAKOTA270.0%-96.1%6880.2%56
93PORSCHE911200.0%-37.5%320.0%80
94MERCEDES-BENZM-CLASS190.0%new00.0% –
95MERCEDES-BENZS-CLASS180.0%63.6%110.0%86
96MERCEDES-BENZCLK160.0%new00.0% –
97BMW8-SERIES130.0%-18.8%160.0%84
98AUDI90100.0%new00.0% –
99BUICKCENTURY90.0%-98.9%7860.3%51
100AUDIA870.0%new00.0% –
101AUDIA660.0%new00.0% –
102MERCEDES-BENZG-WAGEN50.0%400.0%10.0%92
103VWEUROVAN00.0%-100.0%1,8950.6%30
104PLYMOUTHBREEZE00.0%-100.0%1,1830.4%42
105BUICKREGAL00.0%-100.0%1,0780.4%45
106DODGERAMCHARGER00.0%-100.0%3060.1%69
107FORDTHUNDERBIRD00.0%-100.0%760.0%77
108NISSAN300ZX00.0%-100.0%180.0%83
109LINCOLNMARK VIII00.0%-100.0%120.0%85
110OLDSMOBILE8800.0%-100.0%20.0%88
111MERCURYCOUGAR00.0%-100.0%10.0%89
112CHRYSLERLEBARON SEDAN00.0%-100.0%10.0%90
113OLDSMOBILESILHOUETTE00.0%-100.0%10.0%91

Mexico 1998 – brands:

PosMake1998%/971997%Pos
1Chevrolet163,62424.2%26.5%129,39325.6%1
2Nissan144,25421.3%49.1%96,71819.2%2
3Ford110,06416.3%17.1%93,96518.6%3
4Volkswagen108,91316.1%50.3%72,46014.4%4
5Dodge48,7937.2%5.8%46,1379.1%5
6Chrysler26,8454.0%88.3%14,2542.8%6
7Plymouth13,8952.1%74.0%7,9861.6%9
8Honda13,6452.0%128.4%5,9731.2%10
9Pontiac8,8211.3%-3.6%9,1461.8%8
10Mercury8,7121.3%-7.1%9,3801.9%7
11Mercedes-Benz6,1340.9%22.7%5,0001.0%11
12Jeep5,3040.8%113.9%2,4800.5%13
13Kenworth4,6600.7%56.8%2,9720.6%12
14International3,1690.5%93.3%1,6390.3%14
15BMW2,0770.3%52.5%1,3620.3%15
16GMC1,5260.2%38.6%1,1010.2%18
17Dina1,2910.2%-1.8%1,3140.3%16
18Cadillac1,1470.2%-9.8%1,2710.3%17
19Infiniti1,0930.2%new00.0% –
20Audi1,0540.2%567.1%1580.0%23
21Lincoln8960.1%18.7%7550.1%19
22Volvo6140.1%54.7%3970.1%20
23Scania1900.0%-2.1%1940.0%22
24Jaguar1000.0%n/a00.0% –
25Land Rover950.0%-62.5%2530.1%21
26Porsche130.0%-35.0%200.0%25
27Oldsmobile00.0%-100.0%350.0%24
  –Others00.0%-100.0%4150.1% –

Mexico 1998 – models:

POSBRANDMODEL1998%/971997%POS
1NISSANTSURU68,72510.2%68.0%40,9018.1%1
2CHEVROLETJOY/SWING54,7718.1%73.3%31,6096.3%4
3VWBEETLE36,5295.4%10.3%33,1236.6%3
4CHEVROLETC/K33,6445.0%23.4%27,2645.4%5
5VWJETTA33,3784.9%44.8%23,0544.6%7
6FORDF-SERIES28,7864.3%-19.2%35,6057.1%2
7NISSANSENTRA28,0794.1%45.4%19,3093.8%8
8CHEVROLETMONZA22,1613.3%28.5%17,2413.4%9
9CHRYSLERNEON21,8753.2%132.4%9,4111.9%18
10DODGESTRATUS18,8342.8%-24.2%24,8494.9%6
11FORDSUPER-DUTY17,4992.6%new00.0% –
12NISSANPICKUP17,2952.6%32.2%13,0812.6%14
13NISSANCHASIS17,1532.5%7.2%16,0063.2%10
14VWGOLF16,2322.4%64.6%9,8642.0%16
15DODGERAM15,6252.3%-0.7%15,7333.1%11
16FORDESCORT15,4902.3%12.2%13,8112.7%12
17PLYMOUTHVOYAGER13,8952.1%74.0%7,9861.6%21
18CHEVROLETCAVALIER13,4232.0%0.8%13,3222.6%13
19VWPOINTER12,4871.8%318.3%2,9850.6%36
20FORDWINDSTAR9,7871.4%-0.8%9,8632.0%17
21HONDAACCORD7,6261.1%155.2%2,9880.6%34
22FORDCONTOUR7,2581.1%-27.5%10,0092.0%15
23NISSANALTIMA6,8311.0%469.3%1,2000.2%54
24FORDRANGER6,6301.0%-23.8%8,7041.7%20
25PONTIACSUNFIRE6,6061.0%35.3%4,8811.0%24
26FORDFIESTA6,3720.9%new00.0% –
27FORDEXPLORER6,2220.9%112.4%2,9300.6%38
28CHEVROLETMALIBU6,1990.9%-14.2%7,2271.4%23
29HONDACIVIC6,0190.9%101.6%2,9850.6%35
30CHEVROLETTAHOE5,4400.8%-40.1%9,0891.8%19
31CHEVROLETSUBURBAN5,0360.7%-36.9%7,9841.6%22
32MERCEDES-BENZN/K4,9640.7%29.7%3,8260.8%29
33CHEVROLETLUV4,7260.7%65.9%2,8480.6%39
34MERCURYGRAND MARQUIS4,6920.7%35.1%3,4720.7%30
35KENWORTHN/K4,6600.7%56.8%2,9720.6%37
36JEEPGRAND CHEROKEE4,4270.7%170.8%1,6350.3%49
37CHEVROLETS-104,0930.6%-3.6%4,2450.8%27
38CHEVROLETVENTURE4,0350.6%52.9%2,6390.5%40
39DODGERAM VAN4,0090.6%132.4%1,7250.3%46
40DODGEDURANGO3,9840.6%584.5%5820.1%64
41FORDZX23,8940.6%-18.6%4,7820.9%25
42VWDERBY3,7480.6%753.8%4390.1%69
43MERCURYMYSTIQUE3,2190.5%-32.1%4,7400.9%26
44INTERNATIONALN/K3,1690.5%93.3%1,6390.3%48
45VWNEW BEETLE3,0740.5%new00.0% –
46CHRYSLERCIRRUS2,9630.4%-27.9%4,1070.8%28
47DODGERAM WAGON2,9290.4%-2.3%2,9970.6%33
48DODGEINTREPID2,6090.4%1064.7%2240.0%78
49CHEVROLETCORSA PICKUP2,5800.4%new00.0% –
50VWVANAGON2,3980.4%-8.9%2,6320.5%41
51NISSANPATHFINDER2,3020.3%30.7%1,7610.3%43
52FORDN/K2,2240.3%-26.0%3,0050.6%32
53CHEVROLETBLAZER2,0380.3%-21.2%2,5850.5%42
54CHEVROLETTRACKER1,8000.3%279.7%4740.1%67
55FORDECONOLINE1,7520.3%52.3%1,1500.2%56
56BMW3-SERIES1,6730.2%73.7%9630.2%58
57CHEVROLETP MODEL1,6580.2%17.8%1,4070.3%51
58PONTIACGRAND PRIX1,6530.2%-45.7%3,0430.6%31
59NISSANLUCINO1,6140.2%-6.6%1,7280.3%45
60FORDCLUB WAGON1,6110.2%10.6%1,4570.3%50
61FORDEXPEDITION1,5330.2%-10.6%1,7150.3%47
62GMCN/K1,5260.2%38.6%1,1010.2%57
63NISSANMAXIMA1,3550.2%-22.3%1,7450.3%44
64CHEVROLETEXPRESS CARGO1,2960.2%200.7%4310.1%70
65DINAN/K1,2910.2%-1.8%1,3140.3%52
66CHRYSLER300M1,1830.2%new00.0% –
67CADILLACDEVILLE1,1470.2%-9.8%1,2710.3%53
68INFINITII301,0930.2%new00.0% –
69JEEPWRANGLER8770.1%3.8%8450.2%62
70VWPICKUP8190.1%new00.0% –
71AUDIA48110.1%500.7%1350.0%83
72MERCURYSABLE8010.1%-31.4%1,1680.2%55
73DODGERAMCHARGER6510.1%n/a00.0% –
74CHRYSLERSEBRING6150.1%978.9%570.0%89
75VOLVON/K6140.1%54.7%3970.1%72
76FORDMUSTANG6030.1%-35.4%9340.2%59
77NISSANQUEST5840.1%-11.6%6610.1%63
78CHEVROLETCAMARO5030.1%-41.6%8620.2%61
79LINCOLNTOWN CAR4080.1%98.1%2060.0%79
80FORDCROWN VICTORIA4030.1%new00.0% –
81MERCEDES-BENZC-CLASS3500.1%-37.8%5630.1%65
82PONTIACBONNEVILLE3490.1%-61.9%9170.2%60
83BMW5-SERIES3290.0%4.8%3140.1%76
84NISSAN240SX3160.0%-3.1%3260.1%75
85MERCEDES-BENZE-CLASS2880.0%-37.8%4630.1%68
86MERCEDES-BENZM-CLASS2680.0%1310.5%190.0%94
87LINCOLNNAVIGATOR2540.0%new00.0% –
88VWPASSAT2480.0%-31.7%3630.1%74
89LINCOLNCONTINENTAL\LS2340.0%-57.4%5490.1%66
90CHEVROLETCORVETTE2210.0%70.0%1300.0%84
91PONTIACFIREBIRD2130.0%-30.2%3050.1%77
92CHRYSLERN/K2090.0%-44.7%3780.1%73
93AUDIA62080.0%3366.7%60.0%101
94MERCEDES-BENZSLK1910.0%new00.0% –
95SCANIAN/K1900.0%-2.1%1940.0%80
96DODGEDAKOTA1510.0%459.3%270.0%92
97BMW7-SERIES650.0%3.2%630.0%88
98JAGUARXJ-SERIES/XJ-TYPE600.0%new00.0% –
99LAND ROVERDISCOVERY590.0%-67.6%1820.0%82
100MERCEDES-BENZCLK540.0%237.5%160.0%96
101JAGUARXK8400.0%new00.0% –
102LAND ROVERRANGE ROVER360.0%-49.3%710.0%87
103AUDIA8300.0%328.6%70.0%100
104PORSCHE911130.0%-35.0%200.0%93
105MERCEDES-BENZS-CLASS100.0%-44.4%180.0%95
106BMW8-SERIES100.0%-23.1%130.0%97
107MERCEDES-BENZSL-CLASS80.0%-91.1%900.0%86
108AUDI9050.0%-50.0%100.0%98
109MERCEDES-BENZG-WAGEN10.0%-80.0%50.0%102
110DODGEVIPER10.0%n/a00.0% –
111N/KN/K00.0%-100.0%4150.1%71
112CHRYSLERLHS/NEW YORKER00.0%-100.0%1840.0%81
113CHRYSLERCONCORDE00.0%-100.0%1170.0%85
114CHEVROLETLUMINA VAN00.0%-100.0%360.0%90
115OLDSMOBILECIERA00.0%-100.0%350.0%91
116BUICKCENTURY00.0%-100.0%90.0%99

Source: Manufacturers

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