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Mexico 1999-2000: Nissan Tsuru and Chevrolet Joy/Swing top record market

The Chevrolet Joy/Swing, based on the Opel Corsa, is #2 in Mexico.

It’s a second consecutive record annual volume in Mexico in 1999 with sales up 5.9% to cross the 700.000 unit-milestone for what is believed is the first time in history at 716.938. Chevrolet (+1.7%) loses share for the 2nd year running but scores a 3rd consecutive annual win with 23.2% share ahead of Nissan (-0.6%) while Volkswagen (+14.2%) returns onto the podium, knocking Ford (+10.2%) down to #4. Honda (+40.6%) and Pontiac (+34.5%) secure the largest gains in the Top 10 while Mercedes (+32%) ends the year just 750 sales off a Top 10 ranking. Model-wise, the Nissan Tsuru (+1.8%) manages its 6th win of the decade with the Chevrolet Joy/Swing (+4.1%) and VW Beetle (-2.8%) also staying put on the podium. Volkswagen places 3 nameplates in the Top 5: the Jetta (+5.1%) at #4 and the Pointer (+136.6%) up 14 spots on 1998 to #5, this model also being known as the Gol in the rest of Latin America. The Ford Super-Duty (+22.2%) breaks into the Top 10.

In 2000, the Mexican new car market surges 24.7% to smash its record to 893.821 units. Chevrolet (+19.8%) continues to trail the market but remains in the brands pole position in a Top 7 unchanged on 1999, Nissan (+21.8%), Volkswagen (+38.3%), Ford (+11%) and Dodge (+47.1%) completing the Top 5, Chrysler (+81.9%) scoring the largest gain in the Top 10 and Mercedes (+11.4%) breaking into the Top 10. Model-wise, the Nissan Tsuru wins for the 7th time in the past 9 years with the Chevrolet Joy/Swing (+26.2%) – based on the Opel Corsa – in tow for the third year in a row. There are 3 Volkswagen in the Top 5 again but not in the same order: the Pointer (+93.8%) leaps onto the podium ahead of the Beetle (+15.3%) and Jetta (+16.5%). Replacing the Escort, the Ford Focus (+197.1%) breaks into the Top 10 for its first full year of sales in Mexico at #9 while the Chevrolet C/K Pickup (+153.7%) is back inside the Top 10 at #10.

Previous post: Mexico 1997-1998: Chevrolet new #1 brand, Nissan Tsuru reclaims top models spot in record market

Full Year 1999 and 2000 Top 30 All-brands and Top 150 All-models below.

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