Japan June 2026: Market up 8.6%, Toyota Land Cruiser breaks ranking record

The Toyota Land Cruiser (incl. the 70 Series) ranks #6 in the regular car ranking.

The Japanese new vehicle market is up by a solid 8.6% year-on-year in June to 426,993 units. Toyota (+18.6%) continues to outpaces its home market to a splendid 33.2% share. Suzuki (+2.3%) follows but sells less than half at 14.9% share. Mazda (+18.3%) and Honda (+17.5%) also shine below, while Nissan (+6.5%) and Mitsubishi (+4.2%) are shy and Subaru (-11.6%), Daihatsu (-9.5%), Lexus (-5%) and Isuzu (-1.7%) struggle. Further down, Hino (+24.8%), Porsche (+20.5%) and Mitsubishi Fuso (+17.2%) stand out. BYD (+4.7%) is up one spot to #23 but only grabs 0.1% of the market.

In the regular cars ranking, the Toyota Yaris/Cross (+5.6%) remains at #1 but the real leader when separating Yaris and Yaris Cross is the Toyota Raize (+8.8%). The Toyota Sienta surges 39.9% to #3, overtaking the Toyota Corolla/Cross (+3.4%). The Toyota Roomy (+8.7%) repeats at #5 while the Toyota Land Cruiser (+118.1%) more than doubles its sales YoY and gains 12 spots on May to break its ranking record at #6, its previous best (#7) hit last April. The Alphard (+23.5%) makes sure the Top 7 is entirely composed of Toyotas. The Honda Freed (+3.7%) is the best of the rest once again but retreats two ranks to #8. Notice also the Toyota RAV4 (+180%), Mazda CX-5 (+127.6%), Nissan Kicks (+192.1%) and Leaf (+297.9%). The Toyota bZ4X is down one spot to #25 while the new Honda Super-ONE is down 12 to #43 for its second month in market. 

Looking at kei cars, the Honda N-BOX (+20.9%) and Suzuki Spacia (+18.9%) cement their leadership and become the two best-selling vehicles in the country when adding regular cars. The Daihatsu Tanto (-6.6%) and Move (-24.4%) pay the price of artificially high year-ago volumes when supply caught up after production stoppages in 2024. The Nissan Roox (+42.4%) delivers the biggest gain in  the Top 10, with the Honda N-ONE (+118.5%), Nissan Sakura (+68.2%) and Suzuki Every Wagon (+59.1%) doing even better below.

As for foreign models, the Mini lineup (-11.3%) easily stays on top while the VW Golf (-10.8%) is up one spot on Q1 to #2, overtaking the VW T-Cross (+5.8%). The Mercedes G-Class (+14.2%) manages the extraordinary feat of being the brand’s best-seller in Japan and ranks #4 overall. Another big surprise: the 5th place of the Porsche 911 which is a new record. Notice also the Mercedes GLB up 5.4%, the VW Polo up to #14 and the Audi Q3 (+15.9%) at #15.

Previous month: Japan May 2026: Toyota places 10 models in Top 11 regular cars, Honda Super-ONE lands

One year ago: Japan June 2025: Toyota Raize threatens Yaris/Cross for 1st place

Full June 2026 Top 52 All brands, Top 50 regular cars, Top 31 All kei cars and Q2 2026 Top 20 foreign models below.