Japan June 2026: Market up 8.6%, Toyota Land Cruiser breaks ranking record
The Toyota Land Cruiser (incl. the 70 Series) ranks #6 in the regular car ranking.
The Japanese new vehicle market is up by a solid 8.6% year-on-year in June to 426,993 units. Toyota (+18.6%) continues to outpaces its home market to a splendid 33.2% share. Suzuki (+2.3%) follows but sells less than half at 14.9% share. Mazda (+18.3%) and Honda (+17.5%) also shine below, while Nissan (+6.5%) and Mitsubishi (+4.2%) are shy and Subaru (-11.6%), Daihatsu (-9.5%), Lexus (-5%) and Isuzu (-1.7%) struggle. Further down, Hino (+24.8%), Porsche (+20.5%) and Mitsubishi Fuso (+17.2%) stand out. BYD (+4.7%) is up one spot to #23 but only grabs 0.1% of the market.
In the regular cars ranking, the Toyota Yaris/Cross (+5.6%) remains at #1 but the real leader when separating Yaris and Yaris Cross is the Toyota Raize (+8.8%). The Toyota Sienta surges 39.9% to #3, overtaking the Toyota Corolla/Cross (+3.4%). The Toyota Roomy (+8.7%) repeats at #5 while the Toyota Land Cruiser (+118.1%) more than doubles its sales YoY and gains 12 spots on May to break its ranking record at #6, its previous best (#7) hit last April. The Alphard (+23.5%) makes sure the Top 7 is entirely composed of Toyotas. The Honda Freed (+3.7%) is the best of the rest once again but retreats two ranks to #8. Notice also the Toyota RAV4 (+180%), Mazda CX-5 (+127.6%), Nissan Kicks (+192.1%) and Leaf (+297.9%). The Toyota bZ4X is down one spot to #25 while the new Honda Super-ONE is down 12 to #43 for its second month in market.
Looking at kei cars, the Honda N-BOX (+20.9%) and Suzuki Spacia (+18.9%) cement their leadership and become the two best-selling vehicles in the country when adding regular cars. The Daihatsu Tanto (-6.6%) and Move (-24.4%) pay the price of artificially high year-ago volumes when supply caught up after production stoppages in 2024. The Nissan Roox (+42.4%) delivers the biggest gain in the Top 10, with the Honda N-ONE (+118.5%), Nissan Sakura (+68.2%) and Suzuki Every Wagon (+59.1%) doing even better below.
As for foreign models, the Mini lineup (-11.3%) easily stays on top while the VW Golf (-10.8%) is up one spot on Q1 to #2, overtaking the VW T-Cross (+5.8%). The Mercedes G-Class (+14.2%) manages the extraordinary feat of being the brand’s best-seller in Japan and ranks #4 overall. Another big surprise: the 5th place of the Porsche 911 which is a new record. Notice also the Mercedes GLB up 5.4%, the VW Polo up to #14 and the Audi Q3 (+15.9%) at #15.
Previous month: Japan May 2026: Toyota places 10 models in Top 11 regular cars, Honda Super-ONE lands
One year ago: Japan June 2025: Toyota Raize threatens Yaris/Cross for 1st place
Full June 2026 Top 52 All brands, Top 50 regular cars, Top 31 All kei cars and Q2 2026 Top 20 foreign models below.
Japan June 2026 – brands:
| Pos | Brand | Jun-26 | % | /25 | May |
| 1 | Toyota | 141,567 | 33.2% | + 18.6% | 1 |
| 2 | Suzuki | 63,679 | 14.9% | + 2.3% | 2 |
| 3 | Honda | 57,904 | 13.6% | + 17.5% | 3 |
| 4 | Daihatsu | 45,361 | 10.6% | – 9.5% | 4 |
| 5 | Nissan | 37,327 | 8.7% | + 6.5% | 5 |
| 6 | Mazda | 13,851 | 3.2% | + 18.3% | 6 |
| 7 | Mitsubishi | 11,714 | 2.7% | + 4.2% | 7 |
| 8 | Subaru | 7,854 | 1.8% | – 11.6% | 8 |
| 9 | Lexus | 7,276 | 1.7% | – 5.0% | 9 |
| 10 | Isuzu | 5,841 | 1.4% | – 1.7% | 10 |
| 11 | Mercedes | 4,512 | 1.1% | – 4.6% | 11 |
| 12 | Hino | 3,451 | 0.8% | + 24.8% | 13 |
| 13 | Mitsubishi Fuso | 3,390 | 0.8% | + 17.2% | 12 |
| 14 | BMW | 3,379 | 0.8% | – 11.2% | 15 |
| 15 | Volkswagen | 3,337 | 0.8% | + 1.3% | 14 |
| 16 | Audi | 2,523 | 0.6% | + 5.7% | 16 |
| 17 | Mini | 1,893 | 0.4% | + 1.9% | 17 |
| 18 | Volvo | 1,480 | 0.3% | + 10.4% | 18 |
| 19 | Porsche | 1,083 | 0.3% | + 20.5% | 20 |
| 20 | UD Trucks | 1,049 | 0.2% | + 7.2% | 19 |
| 21 | Jeep | 660 | 0.2% | – 22.9% | 21 |
| 22 | Peugeot | 565 | 0.1% | – 27.2% | 22 |
| 23 | BYD | 538 | 0.1% | + 4.7% | 24 |
| 24 | Land Rover | 460 | 0.1% | – 51.7% | 23 |
| 25 | Fiat | 359 | 0.1% | – 15.5% | 25 |
| 26 | Renault | 303 | 0.1% | + 13.9% | 27 |
| 27 | Citroen | 293 | 0.1% | – 4.2% | 26 |
| 28 | Alfa Romeo | 191 | 0.0% | + 20.9% | 28 |
| 29 | Ferrari | 171 | 0.0% | + 5.6% | 29 |
| 30 | Lamborghini | 124 | 0.0% | – 13.3% | 31 |
| 31 | Hyundai | 111 | 0.0% | – 14.6% | 30 |
| 32 | Maserati | 83 | 0.0% | – 22.4% | 34 |
| 33 | Alpina | 70 | 0.0% | + 22.8% | 32 |
| 34 | Scania | 64 | 0.0% | + 45.5% | 33 |
| 35 | Rolls-Royce | 57 | 0.0% | + 3.6% | 35 |
| 36 | Aston Martin | 51 | 0.0% | + 8.5% | 40 |
| 37 | Bentley | 51 | 0.0% | – 13.6% | 37 |
| 38 | Chevrolet | 49 | 0.0% | + 4.3% | 38 |
| 39 | DS | 46 | 0.0% | + 24.3% | 39 |
| 40 | Cadillac | 43 | 0.0% | – 48.2% | 36 |
| 41 | Abarth | 29 | 0.0% | – 58.0% | 42 |
| 42 | Ford | 18 | 0.0% | + 5.9% | 41 |
| 43 | McLaren | 15 | 0.0% | – 37.5% | 45 |
| 44 | Dodge | 10 | 0.0% | + 150.0% | 43 |
| 45 | Lotus | 10 | 0.0% | + 25.0% | 44 |
| 46 | Lancia | 4 | 0.0% | n/a | 48 |
| 47 | GMC | 3 | 0.0% | + 0.0% | 47 |
| 48 | Jaguar | 3 | 0.0% | n/a | – |
| 49 | Chrysler | 2 | 0.0% | + 100.0% | – |
| 50 | Morgan | 2 | 0.0% | + 100.0% | 50 |
| 51 | Buick | 1 | 0.0% | n/a | 46 |
| 52 | Opel | 1 | 0.0% | n/a | – |
| – | Others | 4,025 | 0.9% | + 178.2% | – |
Japan June 2026 – regular cars:
| Pos | Model | Jun-26 | /25 | May |
| 1 | Toyota Yaris/Cross | 12,607 | + 5.6% | 1 |
| 2 | Toyota Raize | 12,208 | + 8.8% | 3 |
| 3 | Toyota Sienta | 11,730 | + 39.9% | 4 |
| 4 | Toyota Corolla/Cross | 11,399 | + 3.4% | 2 |
| 5 | Toyota Roomy | 10,291 | + 8.7% | 5 |
| 6 | Toyota Land Cruiser W | 8,778 | + 118.1% | 18 |
| 7 | Toyota Alphard | 8,519 | + 23.5% | 7 |
| 8 | Honda Freed | 7,294 | + 3.7% | 6 |
| 9 | Honda Vezel | 7,279 | + 51.4% | 19 |
| 10 | Toyota RAV4 | 6,990 | + 180.0% | 11 |
| 11 | Toyota Voxy | 6,944 | – 5.7% | 8 |
| 12 | Toyota Noah | 6,908 | + 2.1% | 9 |
| 13 | Honda StepWGN | 6,595 | + 21.1% | 12 |
| 14 | Toyota Aqua | 6,080 | + 2.5% | 10 |
| 15 | Nissan Note | 5,956 | – 14.3% | 13 |
| 16 | Nissan Serena | 5,543 | – 10.7% | 17 |
| 17 | Suzuki Solio | 5,209 | + 5.7% | 14 |
| 18 | Toyota Prius | 5,034 | + 12.8% | 16 |
| 19 | Mazda CX-5 | 4,668 | + 127.6% | 29 |
| 20 | Suzuki Jimny Wagon | 4,622 | + 10.0% | 15 |
| 21 | Toyota Crown | 3,536 | – 34.5% | 21 |
| 22 | Honda Fit | 3,394 | – 1.1% | 20 |
| 23 | Toyota Harrier | 3,334 | – 5.1% | 22 |
| 24 | Mitsubishi Delica D5 | 3,010 | + 29.1% | 23 |
| 25 | Toyota Vellfire | 2,961 | + 9.4% | 26 |
| 26 | Toyota bZ4X | 2,776 | n/a | 25 |
| 27 | Honda Civic | 2,676 | + 62.2% | 37 |
| 28 | Subaru Impreza | 2,579 | + 3.9% | 24 |
| 29 | Nissan Kicks | 2,392 | + 192.1% | n/a |
| 30 | Suzuki Xbee | 2,248 | + 130.8% | 27 |
| 31 | Mazda2 | 2,245 | + 28.1% | 32 |
| 32 | Daihatsu Rocky | 2,225 | + 39.3% | 33 |
| 33 | Honda ZR-V | 2,130 | + 26.0% | 39 |
| 34 | Subaru Forester | 2,027 | – 11.0% | 28 |
| 35 | Lexus NX350H | 1,959 | + 25.3% | 30 |
| 36 | Toyota Hiace W | 1,834 | + 104.9% | 34 |
| 37 | Suzuki Swift | 1,584 | – 15.5% | 43 |
| 38 | Lexus LBX | 1,520 | + 3.5% | 35 |
| 39 | Nissan X-Trail | 1,507 | – 20.6% | 38 |
| 40 | Nissan Leaf | 1,504 | + 297.9% | 36 |
| 41 | Suzuki Fronx | 1,394 | – 30.1% | 40 |
| 42 | Mazda CX-30 | 1,065 | – 0.8% | 42 |
| 43 | Honda Super-ONE | 1,061 | new | 31 |
| 44 | Mazda MX-5 (Roadster) | 920 | + 23.2% | 46 |
| 45 | Subaru Levorg | 816 | – 26.2% | 41 |
| 46 | Lexus RX350 | 812 | + 29.3% | 44 |
| 47 | Mitsubishi Delica D2 | 804 | + 54.3% | 49 |
| 48 | Honda WR-V | 803 | – 66.0% | 45 |
| 49 | Mazda3 | 796 | – 26.0% | 47 |
| 50 | Mitsubishi Eclipse Cross | 735 | – 2.0% | n/a |
Japan June 2026 – kei cars:
| Pos | Model | Jun-26 | /25 | May |
| 1 | Honda N-BOX | 19,527 | + 20.9% | 1 |
| 2 | Suzuki Spacia | 13,966 | + 18.9% | 2 |
| 3 | Daihatsu Tanto | 10,487 | – 6.6% | 4 |
| 4 | Daihatsu Move | 9,649 | – 24.4% | 3 |
| 5 | Nissan Roox | 8,635 | + 42.4% | 5 |
| 6 | Suzuki Hustler | 8,026 | – 3.3% | 6 |
| 7 | Mitsubishi Delica Mini/eK | 5,697 | – 6.0% | 9 |
| 8 | Suzuki WagonR | 5,107 | – 30.0% | 7 |
| 9 | Daihatsu Mira | 4,995 | + 7.1% | 8 |
| 10 | Suzuki Alto | 4,203 | – 16.1% | 10 |
| 11 | Nissan Dayz | 3,409 | – 2.6% | 14 |
| 12 | Daihatsu Taft | 2,919 | – 20.9% | 12 |
| 13 | Suzuki Jimny | 2,808 | – 29.1% | 13 |
| 14 | Suzuki Every Wagon | 2,468 | + 59.1% | 11 |
| 15 | Honda N-ONE | 2,069 | + 118.5% | 16 |
| 16 | Nissan Sakura | 1,913 | + 68.2% | 20 |
| 17 | Honda N-WGN | 1,408 | – 44.9% | 15 |
| 18 | Mazda Flair Wagon | 942 | – 9.2% | 17 |
| 19 | Toyota Pixis | 751 | – 5.1% | 18 |
| 20 | Daihatsu Copen | 648 | + 80.5% | 19 |
| 21 | Mazda Flair Crossover | 563 | + 37.0% | 22 |
| 22 | Nissan Clipper Rio | 535 | + 9.0% | 21 |
| 23 | Mazda Carol | 327 | + 56.5% | 25 |
| 24 | Mitsubishi eK Cross EV | 297 | + 180.2% | 31 |
| 25 | Subaru Chiffon | 273 | – 43.7% | 24 |
| 26 | Subaru Stella | 244 | – 49.2% | 23 |
| 27 | Mazda Flair | 185 | – 41.8% | 26 |
| 28 | Toyota Copen GR Sport | 184 | + 39.4% | 27 |
| 29 | Mazda Scrum Wagon | 114 | + 6.5% | 29 |
| 30 | Subaru Pleo | 89 | – 45.4% | 28 |
| 31 | Mitsubishi Town Box | 46 | – 9.8% | 30 |
Japan Q2 2026 – foreign models:
| Pos | Model | Q2 2026 | /25 | Q1 |
| 1 | Mini | 4,269 | – 11.3% | 1 |
| 2 | VW Golf | 2,395 | – 10.8% | 3 |
| 3 | VW T-Cross | 1,880 | + 5.8% | 2 |
| 4 | Mercedes G-Class | 1,813 | + 14.2% | 5 |
| 5 | Porsche 911 | 1,786 | n/a | n/a |
| 6 | BMW X1 | 1,614 | – 0.7% | 15 |
| 7 | Mercedes GLC | 1,569 | – 21.6% | 6 |
| 8 | Mercedes GLB | 1,557 | + 5.4% | 4 |
| 9 | Audi A3 | 1,330 | – 29.1% | 7 |
| 10 | Mercedes C-Class | 1,122 | – 11.7% | 8 |
| 11 | BMW 2 Series | 1,042 | – 18.7% | 10 |
| 12 | Volvo S/V/XC60 | 1,041 | – 5.7% | 9 |
| 13 | BMW X3 | 1,035 | – 22.8% | 13 |
| 14 | VW Polo | 1,009 | n/a | n/a |
| 15 | Audi Q3 | 1,004 | + 15.9% | n/a |
| 16 | BMW 3 Series | 980 | + 1.0% | n/a |
| 17 | Mercedes GLA | 976 | + 9.5% | 11 |
| 18 | Volvo XC40 | 913 | + 25.6% | 19 |
| 19 | Mercedes E-Class | 895 | – 5.3% | 20 |
| 20 | VW Tiguan | 882 | – 2.2% | n/a |
| n/a | BMW 1 Series | 830 | – 31.2% | 14 |
| n/a | Land Rover Defender 110 | 781 | – 7.9% | 17 |
Source: JADA, JMVA, JAIA
