Russia May 2026: Toyota and Jaecoo surge
Toyota sales more than double year-on-year despite not being officially present in Russia.
New car sales in Russia advance 20.5% year-on-year in May to 109,892 units, leading to a year-to-date volume up 11.8% to 492,342. Lada (+11%) trails its home market but is still up, reaching 25.8% share which is better than the 25.2% it commands year-to-date. Haval (+49.1%) surges ahead to 14.4% of the market, its highest since last October. Newcomer Tenet confirms it has stabilised around 10% share in third place. Geely (+8.5%) and Changan (-7.9%) round out the Top 5, both discreet. Belgee (+42.7%) on the other hand displays solid health but the best performer in the Top 10 is a surprise: good old Toyota more than doubling its sales year-on-year at +102.6% to #7. Note Toyota doesn’t officially operate in Russia. Jaecoo (+82.6%) also shoots up.
The Lada Granta (-4.6%) holds onto the models top spot at 10.4% share, followed by the new Tenet T7 breaking its volume and share records at 7,763 and 7.1%. The Haval Jolion (+45.9%) is in excellent shape at #3 as opposed to the Lada Vesta (-13.8%). The Lada Niva Travel (+58%) impresses and closes the Top 5 out. The Changan Uni-S (+20.1%) returns inside the Top 10 for the first time since last August at #6, distancing a surging Haval M6 (+78%). Two newcomers follow: the Lada Iskra down one spot on April to #8 and the Tenet T4 down three to #9. The antediluvian Lada Niva Legend manages another Top 10 finish and is up 5.2% year-to-date.
Previous month: Russia April 2026: Jaecoo, Toyota, Belgee shine, Lada Iskra up to #7
One year ago: Russia May 2025: Belgee and Jetour reach share records, Lada Niva Legend #5
Full May 2026 Top 10 brands and models below.
Russia May 2026 – brands:
| Pos | Brand | May-26 | % | /25 | Apr | 2026 | % | /24 | Pos | FY25 |
| 1 | Lada | 28,365 | 25.8% | + 11.0% | 1 | 124,050 | 25.2% | – 5.5% | 1 | 1 |
| 2 | Haval | 15,834 | 14.4% | + 49.1% | 2 | 67,965 | 13.8% | + 24.2% | 2 | 2 |
| 3 | Tenet | 11,511 | 10.5% | new | 3 | 51,360 | 10.4% | new | 3 | 9 |
| 4 | Geely | 6,836 | 6.2% | + 8.5% | 4 | 29,354 | 6.0% | – 0.2% | 4 | 4 |
| 5 | Changan | 5,194 | 4.7% | – 7.9% | 6 | 17,620 | 3.6% | – 25.2% | 6 | 6 |
| 6 | Belgee | 5,156 | 4.7% | + 42.7% | 5 | 23,721 | 4.8% | + 72.4% | 5 | 5 |
| 7 | Toyota | 3,014 | 2.7% | + 102.6% | 9 | 12,717 | 2.6% | + 98.4% | 7 | 10 |
| 8 | Jaecoo | 2,861 | 2.6% | + 82.6% | 7 | 11,029 | 2.2% | + 28.9% | 9 | n/a |
| 9 | Jetour | 2,830 | 2.6% | – 15.7% | 8 | 12,440 | 2.5% | – 1.0% | 8 | 7 |
| 10 | Solaris | 1,991 | 1.8% | + 1.2% | 10 | 9,543 | 1.9% | + 15.3% | 10 | 8 |
Russia May 2026 – models:
| Pos | Model | May-26 | % | /25 | Apr | 2026 | % | /25 | Pos | FY25 |
| 1 | Lada Granta | 11,480 | 10.4% | – 4.6% | 1 | 48,669 | 9.9% | – 14.1% | 1 | 1 |
| 2 | Tenet T7 | 7,763 | 7.1% | new | 2 | 29,692 | 6.0% | new | 2 | n/a |
| 3 | Haval Jolion | 6,690 | 6.1% | + 45.9% | 3 | 27,603 | 5.6% | + 25.6% | 3 | 3 |
| 4 | Lada Vesta | 5,651 | 5.1% | – 13.8% | 4 | 22,061 | 4.5% | – 40.4% | 4 | 2 |
| 5 | Lada Niva Travel | 3,614 | 3.3% | + 58.0% | 5 | 18,148 | 3.7% | + 29.1% | 5 | 8 |
| 6 | Changan Uni-S | 3,053 | 2.8% | + 20.1% | n/a | 8,870 | 1.8% | – 15.2% | n/a | 9 |
| 7 | Haval M6 | 2,991 | 2.7% | + 78.0% | 8 | 12,539 | 2.5% | + 43.8% | 8 | 6 |
| 8 | Lada Iskra | 2,786 | 2.5% | new | 7 | 12,204 | 2.5% | new | 9 | n/a |
| 9 | Tenet T4 | 2,623 | 2.4% | new | 6 | 17,232 | 3.5% | new | 6 | n/a |
| 10 | Lada Niva Legend | 2,594 | 2.4% | – 0.2% | 9 | 13,572 | 2.8% | + 5.2% | 7 | 7 |
Source: Manufacturers
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New Toyota cars in Russia are being supplied by a Chinese joint venture, same thing is happening with other brands