Netherlands May 2026: Kia Picanto, Tesla Model Y and Model 3 on top

The Kia Picanto is the best-selling vehicle in the Netherlands in May.

The Dutch new car market edges up 1.1% year-on-year in May to 29,915 units. Yet the year-to-date volume remains in stark negative at -8% to 136,090. Hybrid vehicles hold 50.1% of the market with 15,002 sales, BEVs are at 41.3% with 12,363 units, petrol is at 6.9% with 2,075 and diesel at 1.1% with 324.

Strikingly, the Top 7 brands all beat the market. Kia (+7.1%) leads the way as usual with 11% share, well above the 9.8% it commands YTD. Toyota (+9.7%) and Volkswagen (+5.7%) ensure the podium is identical to last month and YTD, with Renault (+29.6%) very strong at #4. Volvo (+1.8%) rounds out the Top 5 in discreet but still market-beating fashion. BMW (+5.7%) follows ahead of Tesla (+31.2%) up nine spots on April to #7. In contrast Skoda (-46.4%) is in complete freefall at #8. Notice also Leapmotor (+813.7%) surging to #18.

This month the Kia Picanto (-7.9%) is the most popular model in the country for the first time since last August. The Tesla Model Y (+9.9%) and Model 3 (+66.1%) complete the podium, the former up 7 spots on April and the latter up 75. The Kia EV3 (-15.6%) is in difficulty at #4 while the Toyota Aygo X (+18.5%) closes out the Top 5. The new Kia EV5 is up 9 ranks to a record 6th place and now ranks #13 year-to-date. Excellent performances for the Renault Clio (+94.3%) and Hyundai Kona (+48.2%). #1 a year ago, over the Full Year 2025 and last month, the Skoda Elroq (-59.8%) implies to #12.

Previous month: Netherlands April 2026: Skoda Elroq back to #1, Toyota C-HR+ inside Top 10

One year ago: Netherlands May 2025: Skoda Elroq best-seller

Full May 2026 Top 58 All brands and Top 334 All models below.