Iceland May 2026: Smart #5 and BMW iX3 inside Top 10
The Smart #5 is up to 6th place in April.
It’s another difficult month for the Icelandic new car market, with sales down -27% year-on-year in May to just 1,547 units. However thanks to a stellar start of the year the year-to-date tally is still up, at +4.1% to 6,060. Kia (-42.6%) reclaims the top spot it holds year-to-date despite completely imploding year-on-year. Toyota (-18.4%) is nudged down to #2 whereas Tesla (+160%) is in formidable shape at #3 with 12.6% share. Suzuki (-16.7%) suffers at #3 ahead of BYD (+74.4%) breaking into the Top 5 for the first time this year at #5. Smart (+1000%!) and Mitsubishi (+54.8%) also impress in the remainder of the Top 10.
Model-wise, the Kia Sportage stays on top with an excellent 11% share, distancing the Telsa Model Y up 17 spots on April to #2. The Suzuki Vitara closes out the podium ahead of the Mitsubishi Outlander and Toyota Yaris. Notice also the Smart #5 ranking 6th, its first Icelandic Top 10 finish, the KGM Korando at #9, the BMW iX3 at #10 and the Leapmotor C10 at #19.
Previous month: Iceland April 2026: Mitsubishi, Renault, Peugeot shine in market off -28.6%
One year ago: Iceland May 2025: Dacia Bigster surges to #2
Full May 2026 Top 40 All brands and Top 20 models below.
Iceland May 2026 – brands:
| Pos | Brand | May-26 | % | /25 | Apr | 2026 | % | /24 | Pos | FY25 |
| 1 | Kia | 243 | 15.7% | – 42.6% | 2 | 897 | 14.8% | – 18.4% | 1 | 1 |
| 2 | Toyota | 226 | 14.6% | – 18.4% | 1 | 642 | 10.6% | – 12.3% | 2 | 3 |
| 3 | Tesla | 195 | 12.6% | + 160.0% | 13 | 597 | 9.9% | + 26.2% | 3 | 2 |
| 4 | Suzuki | 115 | 7.4% | – 16.7% | 3 | 268 | 4.4% | – 15.5% | 6 | 7 |
| 5 | BYD | 68 | 4.4% | + 74.4% | 9 | 214 | 3.5% | + 103.8% | 8 | 8 |
| 6 | Mitsubishi | 65 | 4.2% | + 54.8% | 4 | 224 | 3.7% | + 339.2% | 7 | 20 |
| 7 | Smart | 55 | 3.6% | + 1000.0% | 14 | 114 | 1.9% | + 850.0% | 16 | 27 |
| 8 | KGM/Ssangyong | 49 | 3.2% | – 26.9% | 27 | 68 | 1.1% | – 26.1% | 23 | 16 |
| 9 | Hyundai | 45 | 2.9% | – 80.1% | 10 | 548 | 9.0% | + 15.1% | 4 | 5 |
| 10 | BMW | 42 | 2.7% | + 2.4% | 25 | 96 | 1.6% | + 7.9% | 19 | 18 |
| 11 | Mercedes | 39 | 2.5% | + 18.2% | 7 | 163 | 2.7% | + 0.6% | 11 | 11 |
| 12 | MG | 38 | 2.5% | + 850.0% | 28 | 200 | 3.3% | + 1150.0% | 9 | 24 |
| 13 | Skoda | 37 | 2.4% | – 64.4% | 5 | 171 | 2.8% | – 45.9% | 10 | 6 |
| 14 | Volvo | 30 | 1.9% | + 3.4% | 16 | 99 | 1.6% | – 29.3% | 18 | 9 |
| 15 | Peugeot | 29 | 1.9% | + 61.1% | 8 | 101 | 1.7% | + 53.0% | 17 | 17 |
| 16 | Audi | 27 | 1.7% | + 80.0% | 18 | 68 | 1.1% | – 9.3% | 22 | 15 |
| 17 | Volkswagen | 27 | 1.7% | + 0.0% | 22 | 79 | 1.3% | + 0.0% | 21 | 12 |
| 18 | Xpeng | 26 | 1.7% | – 7.1% | 11 | 163 | 2.7% | + 56.7% | 12 | 13 |
| 19 | Leapmotor | 25 | 1.6% | new | 17 | 94 | 1.6% | new | 20 | 45 |
| 20 | Mazda | 21 | 1.4% | – 51.2% | 20 | 59 | 1.0% | – 41.6% | 24 | 22 |
| 21 | Land Rover | 18 | 1.2% | – 73.9% | 24 | 146 | 2.4% | – 31.1% | 13 | 10 |
| 22 | FAW Hongqi | 17 | 1.1% | + 1600.0% | 19 | 43 | 0.7% | + 104.8% | 27 | 32 |
| 23 | Opel | 14 | 0.9% | + 250.0% | 12 | 45 | 0.7% | + 221.4% | 26 | 29 |
| 24 | Polestar | 14 | 0.9% | + 180.0% | 21 | 50 | 0.8% | + 66.7% | 25 | 23 |
| 25 | Renault | 14 | 0.9% | – 22.2% | 6 | 137 | 2.3% | + 163.5% | 14 | 19 |
| 26 | Lexus | 11 | 0.7% | – 31.3% | 26 | 36 | 0.6% | – 40.0% | 28 | 25 |
| 27 | Weinsberg | 11 | 0.7% | – 45.0% | 15 | 35 | 0.6% | + 75.0% | 29 | 34 |
| 28 | Jeep | 10 | 0.6% | – 37.5% | – | 26 | 0.4% | – 42.2% | 32 | 28 |
| 29 | Subaru | 9 | 0.6% | + 800.0% | 34 | 33 | 0.5% | + 50.0% | 30 | 30 |
| 30 | Ford | 6 | 0.4% | – 66.7% | 29 | 29 | 0.5% | – 51.7% | 31 | 21 |
| 31 | Benimar | 5 | 0.3% | – 44.4% | 23 | 19 | 0.3% | – 20.8% | 34 | 33 |
| 32 | JAC | 3 | 0.2% | new | 33 | 11 | 0.2% | new | 36 | 58 |
| 33 | Dethleffs | 2 | 0.1% | n/a | – | 4 | 0.1% | + 100.0% | 39 | 50 |
| 34 | Honda | 2 | 0.1% | – 71.4% | 30 | 22 | 0.4% | – 45.0% | 33 | 26 |
| 35 | LMC | 2 | 0.1% | n/a | 39 | 4 | 0.1% | n/a | 40 | 46 |
| 36 | Nissan | 2 | 0.1% | – 92.6% | 32 | 126 | 2.1% | – 19.2% | 15 | 14 |
| 37 | Porsche | 2 | 0.1% | – 66.7% | 35 | 16 | 0.3% | – 51.5% | 35 | 31 |
| 38 | Randger | 2 | 0.1% | + 100.0% | 37 | 4 | 0.1% | + 0.0% | 41 | 43 |
| 39 | Chevrolet | 1 | 0.1% | n/a | – | 2 | 0.0% | n/a | 42 | – |
| 40 | Dacia | 0 | 0.0% | – 100.0% | 38 | 392 | 6.5% | – 14.4% | 5 | 4 |
Iceland May 2026 – models:
| Pos | Model | May-26 | % | Apr | 2026 | % | Pos | FY25 |
| 1 | Kia Sportage | 170 | 11.0% | 1 | 635 | 10.5% | 1 | 3 |
| 2 | Tesla Model Y | 143 | 9.2% | 19 | 430 | 7.1% | 2 | 1 |
| 3 | Suzuki Vitara | 84 | 5.4% | 5 | 163 | 2.7% | 8 | 16 |
| 4 | Mitsubishi Outlander | 78 | 5.0% | 3 | 243 | 4.0% | 5 | 32 |
| 5 | Toyota Yaris | 61 | 3.9% | 2 | 160 | 2.6% | 9 | 14 |
| 6 | Smart #5 | 53 | 3.4% | 13 | 102 | 1.7% | 15 | n/a |
| 7 | Toyota Land Cruiser | 53 | 3.4% | n/a | 89 | 1.5% | 18 | 10 |
| 8 | Tesla Model 3 | 52 | 3.4% | n/a | 166 | 2.7% | 7 | 5 |
| 9 | KGM Korando | 48 | 3.1% | n/a | 50 | 0.8% | 29 | 23 |
| 10 | BMW iX3 | 36 | 2.3% | n/a | 41 | 0.7% | 45 | n/a |
| 11 | Toyota Corolla | 33 | 2.1% | n/a | 46 | 0.8% | 42 | 28 |
| 12 | BYD Dolphin | 30 | 1.9% | n/a | 90 | 1.5% | 17 | 47 |
| 13 | Skoda Elroq | 27 | 1.7% | 14 | 68 | 1.1% | 24 | 19 |
| 14 | Suzuki Swift | 27 | 1.7% | 6 | 93 | 1.5% | 16 | 17 |
| 15 | Hyundai Tucson | 24 | 1.6% | n/a | 403 | 6.7% | 3 | 9 |
| 16 | MG S6 | 24 | 1.6% | n/a | 41 | 0.7% | 46 | – |
| 17 | Kia EV3 | 23 | 1.5% | 18 | 52 | 0.9% | 27 | 7 |
| 18 | Toyota bZ4X | 22 | 1.4% | 10 | 105 | 1.7% | 14 | 35 |
| 19 | Leapmotor C10 | 21 | 1.4% | n/a | 66 | 1.1% | 25 | n/a |
| 20 | Kia Stonic | 20 | 1.3% | n/a | 31 | 0.5% | 59 | 20 |
| 21 | Toyota Yaris Cross | 20 | 1.3% | 9 | 118 | 1.9% | 12 | 29 |
Source: Manufacturers
