Iceland April 2026: Mitsubishi, Renault, Peugeot shine in market off -28.6%
The Mitsubishi Colt lands at #7 in Iceland in April.
New car sales in Iceland drop a harsh -28.6% year-on-year in April to just 1,033. However thanks to a stunning Q1 result (+54.3%), the year-to-date tally after 4 months is still in frank positive at +21.9% to 4,516. This month Toyota (-27.5%) takes the lead of the brands charts despite match the market’s fall. It distances Kia (-67.6%), which is still leader year-to-date.
Suzuki (+88.9%) and even more strikingly Mitsubishi (+971.4%) brave the gloomy context to post sensations gains. Renault (+614.3%) and Peugeot (+166.7%) also show great health in the remainder of the Top 10. BYD (-5.6%) is the best-selling Chinese brand at #9, followed by Xpeng (+8%) at #11. Tesla is off -68% to #13.
Model-wise, the Kia Sportage returns to the top spot it holds year-to-date, followed by the Toyota Yaris and Mitsubishi Outlander. The Renault Trafic and Suzuki Vitara round out the Top 5 ahead of the Suzuki Swift and a new entry: the Mitsubishi Colt, a rebadge of the Renault Clio. Notice also the Opel Frontera at #11, the Smart #5 at #13 and the BYD Sealion 7 at #17.
Previous month: Iceland March 2026: Tesla and Model Y on top, Xpeng up to #5
One year ago: Iceland April 2025: Kia Sportage distant leader, Dacia Bigster in Top 10
Full April 2026 Top 39 All brands and Top 20 models below.
Iceland April 2026 – brands:
| Pos | Brand | Apr-26 | % | /25 | Mar | 2026 | % | /24 | Pos | FY25 |
| 1 | Toyota | 158 | 15.3% | – 27.5% | 4 | 416 | 9.2% | – 11.7% | 3 | 3 |
| 2 | Kia | 106 | 10.3% | – 67.6% | 2 | 654 | 14.5% | – 3.3% | 1 | 1 |
| 3 | Suzuki | 85 | 8.2% | + 88.9% | 6 | 153 | 3.4% | – 14.5% | 8 | 7 |
| 4 | Mitsubishi | 75 | 7.3% | + 971.4% | 13 | 159 | 3.5% | + 1666.7% | 7 | 20 |
| 5 | Skoda | 64 | 6.2% | – 46.7% | 7 | 134 | 3.0% | – 37.1% | 11 | 6 |
| 6 | Renault | 50 | 4.8% | + 614.3% | 19 | 123 | 2.7% | + 261.8% | 15 | 19 |
| 7 | Mercedes | 43 | 4.2% | – 8.5% | 18 | 124 | 2.7% | – 3.9% | 13 | 11 |
| 8 | Peugeot | 40 | 3.9% | + 166.7% | 22 | 72 | 1.6% | + 50.0% | 16 | 17 |
| 9 | BYD | 34 | 3.3% | – 5.6% | 10 | 146 | 3.2% | + 121.2% | 9 | 8 |
| 10 | Hyundai | 30 | 2.9% | – 77.8% | 16 | 503 | 11.1% | + 101.2% | 2 | 5 |
| 11 | Xpeng | 27 | 2.6% | + 8.0% | 5 | 137 | 3.0% | + 80.3% | 10 | 13 |
| 12 | Opel | 26 | 2.5% | + 2500.0% | 35 | 31 | 0.7% | + 210.0% | 25 | 29 |
| 13 | Tesla | 24 | 2.3% | – 68.0% | 1 | 402 | 8.9% | + 1.0% | 4 | 2 |
| 14 | Smart | 24 | 2.3% | + 2300.0% | 24 | 59 | 1.3% | + 742.9% | 19 | 27 |
| 15 | Weinsberg | 24 | 2.3% | n/a | – | 24 | 0.5% | n/a | 29 | 34 |
| 16 | Volvo | 21 | 2.0% | – 51.2% | 20 | 69 | 1.5% | – 43.9% | 18 | 9 |
| 17 | Leapmotor | 19 | 1.8% | new | 17 | 69 | 1.5% | new | 17 | 45 |
| 18 | Audi | 17 | 1.6% | – 15.0% | 25 | 41 | 0.9% | – 31.7% | 22 | 15 |
| 19 | FAW Hongqi | 16 | 1.5% | + 45.5% | 21 | 26 | 0.6% | + 30.0% | 26 | 32 |
| 20 | Mazda | 15 | 1.5% | + 200.0% | 34 | 38 | 0.8% | – 35.6% | 23 | 22 |
| 21 | Polestar | 15 | 1.5% | + 400.0% | 23 | 36 | 0.8% | + 44.0% | 24 | 23 |
| 22 | Volkswagen | 14 | 1.4% | – 39.1% | 14 | 52 | 1.2% | + 0.0% | 21 | 12 |
| 23 | Benimar | 14 | 1.4% | + 27.3% | – | 14 | 0.3% | – 6.7% | 35 | 33 |
| 24 | Land Rover | 12 | 1.2% | – 81.3% | 11 | 128 | 2.8% | – 10.5% | 12 | 10 |
| 25 | BMW | 10 | 1.0% | + 0.0% | 12 | 54 | 1.2% | + 12.5% | 20 | 18 |
| 26 | Lexus | 9 | 0.9% | + 12.5% | 26 | 25 | 0.6% | – 43.2% | 27 | 25 |
| 27 | KGM/Ssangyong | 9 | 0.9% | + 50.0% | 31 | 19 | 0.4% | – 24.0% | 32 | 16 |
| 28 | MG | 8 | 0.8% | + 100.0% | 9 | 162 | 3.6% | + 1250.0% | 6 | 24 |
| 29 | Ford | 8 | 0.8% | – 38.5% | 28 | 23 | 0.5% | – 45.2% | 30 | 21 |
| 30 | Honda | 8 | 0.8% | + 0.0% | 30 | 20 | 0.4% | – 39.4% | 31 | 26 |
| 31 | Capron | 8 | 0.8% | n/a | – | 8 | 0.2% | n/a | 37 | 38 |
| 32 | Nissan | 4 | 0.4% | – 89.2% | 3 | 124 | 2.7% | – 3.9% | 14 | 14 |
| 33 | JAC | 4 | 0.4% | n/a | 29 | 8 | 0.2% | n/a | 36 | 58 |
| 34 | Subaru | 3 | 0.3% | + 0.0% | 15 | 24 | 0.5% | + 14.3% | 28 | 30 |
| 35 | Porsche | 3 | 0.3% | – 25.0% | 32 | 14 | 0.3% | – 48.1% | 34 | 31 |
| 36 | Ineos | 2 | 0.2% | n/a | 33 | 6 | 0.1% | + 500.0% | 38 | 40 |
| 37 | Randger | 2 | 0.2% | + 100.0% | – | 2 | 0.0% | – 33.3% | 42 | 43 |
| 38 | Dacia | 1 | 0.1% | – 99.3% | 8 | 392 | 8.7% | + 74.2% | 5 | 4 |
| 39 | LMC | 1 | 0.1% | n/a | 39 | 2 | 0.0% | n/a | 41 | 46 |
Iceland April 2026 – models:
| Pos | Model | Apr-26 | % | Mar | 2026 | % | Pos | FY25 |
| 1 | Kia Sportage | 51 | 4.9% | 2 | 465 | 10.3% | 1 | 3 |
| 2 | Toyota Yaris | 47 | 4.5% | n/a | 99 | 2.2% | 11 | 14 |
| 3 | Mitsubishi Outlander | 46 | 4.5% | 10 | 140 | 3.1% | 6 | 32 |
| 4 | Renault Trafic | 46 | 4.5% | n/a | 115 | 2.5% | 8 | 41 |
| 5 | Suzuki Vitara | 41 | 4.0% | 7 | 79 | 1.7% | 16 | 16 |
| 6 | Suzuki Swift | 40 | 3.9% | 9 | 66 | 1.5% | 20 | 17 |
| 7 | Mitsubishi Colt | 29 | 2.8% | n/a | 29 | 0.6% | 33 | – |
| 8 | Toyota C-HR | 29 | 2.8% | 18 | 63 | 1.4% | 21 | 34 |
| 9 | Toyota Yaris Cross | 27 | 2.6% | 16 | 98 | 2.2% | 13 | 29 |
| 10 | Toyota bZ4X | 25 | 2.4% | 13 | 83 | 1.8% | 14 | 35 |
| 11 | Opel Frontera | 24 | 2.3% | n/a | 27 | 0.6% | 36 | 54 |
| 12 | Kia Xceed | 20 | 1.9% | 4 | 80 | 1.8% | 15 | n/a |
| 13 | Smart #5 | 20 | 1.9% | n/a | 49 | 1.1% | 23 | n/a |
| 14 | Skoda Elroq | 19 | 1.8% | n/a | 41 | 0.9% | 25 | 19 |
| 15 | Skoda Kamiq | 19 | 1.8% | 15 | 39 | 0.9% | 27 | 33 |
| 16 | Skoda Kodiaq | 19 | 1.8% | n/a | 21 | 0.5% | 43 | 12 |
| 17 | BYD Sealion 7 | 17 | 1.6% | n/a | 73 | 1.6% | 19 | 18 |
| 18 | Kia EV3 | 17 | 1.6% | n/a | 29 | 0.6% | 34 | 7 |
| 19 | Tesla Model Y | 17 | 1.6% | 1 | 287 | 6.4% | 3 | 1 |
| 20 | Peugeot 3008 | 16 | 1.5% | n/a | 27 | 0.6% | 35 | 48 |
Source: Manufacturers
