Iceland March 2026: Telsa and Model Y on top, Xpeng up to #5

Xpeng holds a record 5.5% share in Iceland in March, with the G6 at #6.

1,283 new cars found a buyer in Iceland in March, a splendid 26.8% year-on-year improvement. The year-to-date tally is up 54.3% to 3,483. Tesla (+28.2%) signs its first win of the year at 24.1% share, followed by Kia (+83.4%) at 22.4%. Nissan (+125.7%) also impresses at #3 and ranks #7 year-to-date vs. #14 over the Full Year 2025. Xpeng (+180%) breaks into the Top 5 for the first time with a stellar 5.5% share. Model-wise, the Tesla Model Y is the best-seller with 16% share, ahead of the Kia Sportage at 14.7% which takes the YTD lead. The Tesla Model 3 soars to #3, distancing the Kia Xceed and Nissan X-Trail. Xpeng places the G6 at #6 and the G9 at #17.

Previous month: Iceland February 2026: Dacia and Duster take control

One year ago: Iceland March 2025: Tesla and Model Y back in charge

Full March 2026 Top 40 All brands and Top 20 models below.