skip to Main Content

Argentina January 2023: Fiat Cronos breaks share record, VW (+64.9%), Ford (+69.9%) impress, sales up 15.1%

The Fiat Cronos accounts for 90% of Fiat sales in January.

50,085 new vehicles found a home in Argentina in January, a solid 15.1% year-on-year improvement. Toyota (+34.6%) brilliantly doubles the market growth rate to remain at #1 with 20.6% share. It is followed by Fiat (-4%) seemingly in difficulty but with a very high January 2022 comparison base when it topped the charts outright for the first time in 23 years. Volkswagen (+64.9%) and Ford (+69.9%) do ever better just below, while Chevrolet (+40.8%) also beats the market at #6. Renault (+1.6%) is shy and falls to #5 whereas Citroen (-26.6%), Peugeot (-26.5%), Nissan (-18.9%) and Jeep (-12.5%) close the Top 10 in paltry fashion.

Over in the models aisle, the Fiat Cronos (+16.5%) fares slightly better than the market, and that is enough to break its record share at 14.1%, just eclipsing its previous best of 14% hit exactly a year ago in January 2022. Note the Cronos accounts for 90.5% of all Fiat sales this month. The Peugeot 208 (+20.4%) remains at the 2nd spot it held over the Full Year 2022 and is followed by the VW Amarok (+41.4) ad Toyota Hilux (+23%). It is the second time in four months the Amarok outsells the Hilux, with promotions as the current generation sunsets potentially the reason for the VW’s strength. The Ford Ranger (+140.9%), Chevrolet Tracker (+309.7%) and VW Polo (+3610.5%!) all post insolent gains in the remainder of the Top 10. In fact the entire Top 10 outpaces the market with the Toyota Corolla Cross (+46.5%), Etios (+44.4%), Yaris (+37.8%) and Renault Kangoo (+23.5%) also strong. 

Previous post: Argentina 2022: Toyota and Fiat Cronos repeat at #1, Peugeot 208 #2, market up 6.7%

One year ago: Argentina January 2022: Fiat #1 for first time in 23 years thanks to Cronos shattering share record

Full January 2023 Top 48 all brands and Top 165 all models below.

This content is for Platinum members only.
Log In Register
Back To Top