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Argentina Full Year 2021: Toyota and Fiat Cronos take control of market up 11.5%

The Fiat Cronos is the best-selling vehicle in Argentina for the first time.

Consult over 60 years of Argentinean Historical Data here.

The Argentinean new vehicle market is up 11.5% year-on-year in 2021 to 381,777 registrations. There is a change of guard atop the brands charts: Toyota soars 68.4% to go from 12.7% share to 19.2%, easily dominating the ranking. Leader last year, Volkswagen (-1%) goes against the positive market and drops almost two percentage points of share from 16.7% to 14.8%. Fiat (+33.6%) advances one spot to land on the third step of the podium at 13.2% share vs. 11% a year ago. It dislodges Renault (-17.6%) in freefall. Ford (-9.6%) overtakes Chevrolet (-22.7%) for 5th place while Peugeot (+23.7%) is very dynamic but remains at #7. Nissan (+25.9%) and Jeep (+14.9%) also outpace the market in the remainder of the Top 10 whereas Citroen (+8%) trails slightly behind. Beyond the Top 10, Iveco (+71.6%), Mercedes (+49.4%), Scania (+22.2%) and DS (+20.9%) shine. 

Model-wise, we also have a new leader this year: the Fiat Cronos (+126.1%) more than doubles its sales year-on-year to easily top the charts with just under 10% share. This impressive success is partly due to more stringent government restrictions on imported vehicles this year. The Cronos is produced locally, in Cordoba. Leader for the past three years, the Toyota Hilux (+42%) is relegated to 2nd place despite improving its share to 7.1% from 5.6%. Similarly, the VW Amarok (+44.3%) and Peugeot 208 (+50.7%) make giant leaps forward to gain two spots to #3 and three ranks to #4 respectively. The VW Gol (+4.5%) trails the market and drops one rank to #5. The Toyota Corolla (+110.5%) is up a whopping 17 spots to #9, the Toyota Yaris (+78.6%) is up 9 to #8, the Toyota Etios (+41.3%) is up two to #7 and the Ford Ranger (+31.4%) remains in 6th. The big loser for the year is the Chevrolet Onix (-47.5%) freefalling similarly to its Brazilian report card and losing 8 spots to fall to #10. The Toyota Corolla Cross (#23) is the best-selling 2021 launch above the VW Taos (#39) and Ford Bronco (#50).

Previous month: Argentina November 2021: Toyota Hilux ends 14 months of Fiat Cronos reign, market down -18.7%

Previous year: Argentina 2020: VW and Toyota Hilux remain #1, Fiat Cronos up to #3 in market down -25.5%

Two years ago: Argentina 2019: VW, Toyota Hilux top weakest market in 13 years

Full Year 2021 Top 65 All-brands and Top 305 All-models vs. Full Year 2020 figures below.

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