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Italy May 2020: Registrations bounce back to -49.4%, VW T-Roc up to record 2nd place

The VW T-Roc is up to a record 2nd place overall in Italy in May.

Having been hit by COVID-19 earlier and harder than most other European countries with some cities in quarantine as early as late February, Italy was able to ease its nationwide lockdown a little earlier as well: from May 4 onwards. As a result new car sales have decidedly bounced back up at -49.4% year-on-year to 100.597 units in May, a lot better than the ghastly 4.325 sales of April (-97.5%) and 28.597 of March (-85.4%). It is interesting to note that Italy is faring a lot better than Spain in May (-72.7%) even though both market stalled in April and reopened at the same date, and more logically Italy also does slightly better than France in May -50.3% which suffered slightly less in April and reopened later (May 11). After 5 tumultuous months, the Italian new car market is now down -50.2% over the same period in 2019 to just 454.829 units. We have set our 2020 forecast for Italy to 1.27m units (-34%), which, if confirmed, would be the the lowest annual tally in over 40 years: since 1978 (1.1m)

Looking at distribution channels, private sales behave best this month at -35.2% year-on-year to 68.126 units and a whopping 67.7% share vs. 52.9% a year ago. Rental sales are off -69.2% to 19.248 and 19.1% share vs. 31.4% in May 2019, with short term rentals logically annihilated again given the absence of international and local tourism at -95.8% to a meagre 1.073 units and 1.1% share vs. 12.8% a year ago. Long term leases match the market at -49.7% to 16.852 and 16.8% share and business deliveries skid -57.5% to 13.223 and 13.1% share vs. 15.7%. Year-to-date, private sales also do best at -48.6% to 265.701 and 58.4% share vs. 56.5% in 2019, rental sales dive -52.4% to 121.615 and 26.7% share vs. 28%, with short term rentals off -63.2% to 38.489 and leases down -43.9% to 75.390. Business sales sink -52.4% to 67.513 and 14.8% share vs. 15.5%. In May, petrol sales fall -52.1% to 41.466, diesel is off -56.4% to 36.309 but HEV is up 12% to 11.442 and 11.4% share vs. 5.1%, EV gains 54.9% to 1.816 and 1.8% share vs. 0.6% and PHEV soars 145% to 1.176 and 1.2% share vs. 0.2%. YTD, petrol is down -49.7%, diesel down -59.5%, HEV up 0.2% to double its share to 10.2%, EV up 119.1% to 1.7% share from 0.4% and PHEV up 97.5% to 0.9% of the market.

In the brands ranking, homegrown leader Fiat (-60%) returns to the level of market share it held towards the end of 2019 at 14% after fluctuating wildly so far in 2020 from 17.1% in February to 9.9% in March and 22.6% in April. Volkswagen (-52.8%) is back up 7 spots on April to return to the 2nd spot it holds YTD while Ford (-42.3%) is up 4 to land on the podium and Peugeot (-39%) is down two on last month to #4 but scores the best hold in the Top 10. Citroen (-44.6%) and Jeep (-45.5%) also both outpace the market in the remainder of the Top 10, Dacia (-49.4%) exactly matches it but Opel (-62.7%), Renault (-52.2%) and Toyota (-51.8%) aren’t that lucky. Further down, Ferrari (+47.6%) roars back to life while DR Motor (-0.5%), Volvo (-12.8%), Land Rover (-16%), Suzuki (-17.7%), DS (-18.9%) and Subaru (-20.6%) brilliantly contain their losses.

Model-wise, the Fiat Panda (-52.8%) easily holds onto the top spot at 6.4% share, over 2.5 times that of its direct follower the VW T-Roc (-37.8%), rallying back up 31 spots on April to slice its ranking record in two at #2, eclipsing the #4 it hit in September 2018 and January 2019. The Lancia Ypsilon (-60%) is up 9 to return to the podium at #3, cementing its 2nd spot YTD while the Jeep Compass (-21.3%) is down one to #4 and the Fiat 500X (-57.6%) stays at #5. The Dacia Duster (-48.9%) is up 20 to #6, the Renault Captur (-17.6%) scores the best hold in the Top 30 and gains 22 spots on April to #8 and the Renault Clio (-67%) is up 27 to #9 despite a ghastly year-on-year fall. The Range Rover Evoque (+22.8%), BMW X3 (+17.9%), Opel Corsa (-21.6%), Suzuki Ignis (-21.6%), Audi Q3 (-24.2%), Peugeot 2008 (-26.6%), VW T-Cross (-29.9%), Ford Fiesta (-35.8%), Suzuki Swift (#31) and Volvo XC40 (#35) also shine. The Ford Puma (#18) remains the most popular recent launch and confirms it is the #1 hybrid vehicle in the country at 1.200 sales in May and 5.040 so far this year.

Previous month: Italy April 2020: Coronavirus freezes market down -97.5% to smallest April volume since 1948, Renault Zoe #2

One year ago: Italy May 2019: Dacia (+42.4%) shines again, Fiat 500 (+57.8%) on podium in market down -1.5%

Full May 2020 Top 45 All-brands and Top 50 models below.

Italy May 2020 – brands:

22Alfa Romeo1,1721.2%-50.1%85,2931.2%-55.3%2122
24Land Rover9851.0%-16.0%184,5131.0%-40.6%2425
33DR Motor1850.2%-0.5%267930.2%-33.9%3433
35Maserati880.1%-55.1% –4080.1%-55.8%3837
38Ferrari620.1%47.6% –1980.0%-15.0%3939
39Great Wall610.1%n/a361130.0%n/a4142
42Aston Martin30.0%-25.0% –150.0%-28.6%4243
43Infiniti00.0%-100.0% –90.0%-92.4%4341
44Lada00.0%-100.0% –10.0%-95.8%4444
45Chevrolet00.0%-100.0% –00.0%-100.0%4545
 –Others290.0%20.8% –1240.0%-29.5% – –

Italy May 2020 – models:

1Fiat Panda6,4776.4%-52.8%137,1398.2%-45.9%11
2VW T-Roc2,5012.5%-37.8%338,8511.9%-56.6%98
3Lancia Ypsilon2,4372.4%-60.0%1215,2633.4%-49.7%22
4Jeep Compass2,3362.3%-21.3%37,4961.6%-58.1%1610
5Fiat 500X2,3332.3%-57.6%510,1442.2%-52.0%44
6Dacia Duster2,2712.3%-48.9%268,1641.8%-60.5%133
7Citroen C32,2692.3%-44.4%89,7462.1%-53.9%67
8Renault Captur2,2152.2%-17.6%306,3381.4%-51.5%2414
9Renault Clio2,1182.1%-67.0%3610,8432.4%-53.1%35
10Jeep Renegade2,1122.1%-59.9%49,7552.1%-49.0%56
11Dacia Sandero2,0882.1%-46.0%407,0551.6%-57.6%1812
12Opel Corsa1,8761.9%-21.6%68,8792.0%-30.9%826
13Ford Fiesta1,8261.8%-35.8%207,6311.7%-49.3%1515
14Toyota Yaris1,7981.8%-45.8%416,7031.5%-64.2%209
15Fiat 5001,7901.8%-71.9%148,9952.0%-54.3%711
16Peugeot 2081,7861.8%-38.0%78,4441.9%-46.5%1117
17Peugeot 20081,6641.7%-26.6%134,6101.0%-57.8%2925
18Ford Puma1,6001.6%new186,6771.5%new21 –
19VW T-Cross1,5751.6%-29.9%n/a8,3811.8%156.6%1227
20Fiat 500L1,5741.6%-64.4%117,4411.6%-55.0%1718
21Fiat Tipo1,4991.5%-46.8%96,9421.5%-52.6%1920
22VW Tiguan1,4491.4%-46.1%n/a5,6991.3%-47.5%2624
23VW Polo1,3761.4%-55.4%448,5521.9%-55.8%1013
24Peugeot 30081,3431.3%-36.5%107,8081.7%-36.8%1423
25Ford Ecosport1,2351.2%-59.8%276,5421.4%-52.8%2316
26Opel Crossland X1,1011.1%-42.6%246,5831.4%-31.6%2230
27Mercedes A Class1,0101.0%-44.7%n/a4,2940.9%-50.5%3129
28Citroen C3 Aircross1,0051.0%-42.0%165,3201.2%-46.7%2731
29Audi Q31,0001.0%-24.2%383,8360.8%-26.4%3446
30Ford Focus9681.0%-50.8%344,3851.0%-47.7%3036
31Suzuki Swift9080.9%n/an/a3,2470.7%n/a3979
32VW Up!8530.8%-49.0%n/a3,6980.8%-52.9%3533
33Nissan Qashqai8460.8%-64.7%n/a5,8351.3%-54.5%2521
34BMW Serie 18460.8%-40.6%223,3710.7%-38.3%3749
35Volvo XC408120.8%n/an/a2,6330.6%n/a5163
36Suzuki Ignis7950.8%-21.6%n/a2,6420.6%-38.4%5064
37Ford Kuga7670.8%-47.4%351,5690.3%-78.9%6834
38BMW X17520.7%-30.3%n/a2,8820.6%-46.7%4447
39Toyota Aygo7280.7%-48.6%n/a4,2830.9%-33.9%3235
40Toyota C-HR6810.7%-55.3%n/a3,8760.9%-52.6%3337
41Hyundai i106760.7%-38.7%n/a2,8990.6%-29.5%4348
42Hyundai Kona6600.7%-45.2%n/a3,1920.7%-42.4%4144
43Opel Grandland X6170.6%n/a282,7760.6%-26.2%4555
44BMW X36070.6%17.9%n/a1,6250.4%-41.5%6680
45Skoda Kamiq6000.6%newn/a1,4960.3%new70n/a
46Range Rover Evoque5980.6%22.8%372,4960.5%80.0%5277
47Renault Kadjar5940.6%-70.7%452,6920.6%-65.3%4632
48Kia Picanto5830.6%-48.9%n/a3,3200.7%-39.2%3840
49Mini Hatch5800.6%n/an/a2,0010.4%n/a5465
50Seat Arona5700.6%n/a422,6750.6%n/a4758

Source: UNRAE

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