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Thailand Full Year 2018: Toyota Hilux reclaims top spot in market up 19.5%

The Toyota Hilux signs a 12th win in the past 13 years in Thailand.

Consult over 15 years of Thailand Historical Data here.

It’s a second consecutive year of double-digit gains for new vehicle in Thailand with 2018 up a whopping 19.5% to 1.041.739 units, the highest annual score and first time above 1 million sales since 2013. Before December “disappointed” with a 8.8% year-on-year gain, the Thai market was on a streak of 15 consecutive double-digit gains. Brand leader Toyota (+31.3%) vastly outperforms the market to get back above 30% share at 30.2%, up from 27.5% in 2017 but still down on the 31.8% of 2016, whereas Isuzu (+10.8%) and Honda (+0.4%) both lose share vs. 2017. MG (+97.6%) almost doubles its sales vs. 2017 now that it produces locally and gains 3 spots to end 2018 well inside the Top 10 at #9, breaking all its records this year: ranking (#8 in January), share (2.7% in May) and volume (2.812 in December). Mazda (+37.2%), Mitsubishi (+21.3%) and Nissan (+21.2%) also advance faster than the market whereas Ford (+17.6%), Suzuki (+14%) and Chevrolet (+8.2%) are more measured in the remainder of the Top 10. Brands outpacing the market outside the Top 10 are extremely rare (Porsche, Kia and Changan), illustrating a market consolidating onto the best-sellers.

Model-wise, only pickup truck info is available for now, showing the Toyota Hilux (+37.2%) reclaims the overall crown off the Isuzu D-Max (+11.8%) despite a last minute December surge (+48.2%) by the latter. The Hilux secures its 12th win in the past 13 year and eclipses the 150.000 annual unit mark, the first time since 2013 any nameplate does so in Thailand, which is the pickup factory of the world. Still within the same segment, the Mazda BT-50 (+26.3%), Ford Ranger (+24.7%), Mitsubishi Triton (+23.2%) and Nissan Navara (+22.8%) all beat the market, with only the Chevrolet Colorado (+6.1%) and Tata Xenon (-25.3%) underperforming.

Complete models data will be uploaded to this post when available.

Previous post: Thailand November 2018: Toyota (+42%), MG (+122%) lift market up 26.3%

Previous year: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for first time in 12 years

Two years ago: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Full Year 2018 Top 35 All-brands and Top 8 pickups vs. Full Year 2017 figures below.

Full December 2018 Top 30 All-brands and Top 8 pickups below.

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