* NOW UPDATED with the Top 40 brands and Top 240 models by clicking on the title *
It’s an extraordinary year for the Mexican new car market so far: up a stunning 22% or 109.000 units on 2014 over the First Half to an all-time record of 609.825 registrations. The previous H1 record dated from 2006 at 533.596 units, a full 14% below this year’s score… Uncontested leader Nissan has been regularly outpacing the market with sales up a gargantuan 26% year-on-year over the period to 160.579 and 26.3% share, nearly one percentage point above its level a year ago. Chevrolet is also strong at +23% to 116.251 units, above Volkswagen (+10%), Ford (+13%) and Toyota (+22%). Below, Honda (+34%), Mazda (+51%), Ram (+59%) and Mitsubishi (+54%) all frankly outperform the market while Hyundai manages to rank inside the Top 10 for only its 2nd full half-year thanks to a cool 11.004 units and 1.8% share, already above such established manufacturers as Renault, Audi, Suzuki and BMW.
The Chevrolet Aveo keeps the lead of the models sales charts but under-performs at +19%, resulting in a slightly lower 5.8% market share, same story for the Nissan Versa at #2 (+22%). Reversely, the VW Vento – aka VW Polo Sedan – advances 70% to land on the podium in third position with 27.500 deliveries, marking the death of the VW Clasico, #5 last year and now #26. Even the Nissan Tsuru manages to gain ground year-on-year at #4 (+11%), but is now threatened by the Nissan March (+58%) and Chevrolet Spark (+36%).
The Mazda3 more than doubles its sales now that it is assembled locally and breaks into the Top 10, the Chevrolet Matiz is up 84% to #11, the Nissan X-Trail shoots up to #13 with almost 12.000 sales thanks to the new model and the Chevrolet Trax is also getting closer to a historical Top 10 ranking at #14 and +35%. Further down, the Ram Pickup enters the Mexican Top 20 thanks to sale up 69%, the Hyundai Grand i10 leaps up to #25, the Honda City is up 109% to #28 and the Dodge Attitude – aka Mitsubishi Attrage – lands directly at #29. Notice also the Honda HR-V at #43, the VW Golf at #45, Mitsubishi Mirage at #59 and Renault Logan at #66.
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Q1 2015 update: Mexico 1st Quarter 2015: Mazda3 breaks into Top 10
Full H1 2015 Top 40 brands and Top 240 models vs. Full H1 2014 figures below.