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Mexico January 2020: Kia Seltos lands just outside Top 10 in market down -6%

The Kia Seltos just misses out on a Top 10 finish for its first month in market.

The Mexican new vehicle market is down -6% year-on-year in January to 104.832 units. Nissan (-10%) and Chevrolet (-10.5%) each lose more ground than the market but remain ultra-dominant at 20% and 15% share respectively. Volkswagen (+4.2%) improves to 11.6% share in third place and is the only Top 8 carmaker to gain volume year-on-year. In contrast Ford (-16.7%), Toyota (-9.3%) and Mazda (-6.6%) lose share while Kia (-3.2%) and Honda (-4.4%) gain some. Further down, Subaru (+66.7%), JAC (+46.2%), Volvo (+21.4%), Ram (+16.7%), Renault (+15.6%), GMC (+13.6%), Audi (+10.8%), Peugeot (+10.6%) and Mercedes (+8.6%) post some of the largest gains in the Mexican market for January.

In the models ranking, the Nissan Versa (+11.4%) comfortably holds onto the top spot with 7.6% share, distancing the Chevrolet Beat (+2.5%) and Aveo (-25.5%). The Nissan Pickup (+5.3%) and VW Vento (-6.9%) round out the Top 5, while the Honda CR-V (+19%), VW Jetta (+7.8%) and Kia Rio (+3.7%) all post strong results in the remainder of the Top 10 to the contrary of the Nissan March (-37.7%) and Sentra (-32.8%). The hero of the month is the Kia Seltos, landing directly in 11th position for its inaugural month on the Mexican market with 1.8% share, already the 2nd best-selling Kia model in the country. Another notable January launch is the Chevrolet Onix – #1 in South America – arriving at #63 for now, with the Mercedes GLB (#143), BAIC X30 (#218), JAC X200 (#239), BAIC Vigus (#266) and Fiat Argo (#280) all pointing their bonnet into the Mexican charts for the first time.

Previous post: Mexico 2019: Nissan Versa #1 for 4th straight year, Nissan #1 for 19th year, Renault (+18.4%), Suzuki (+18.3%) impress in weakest market since 2014 (-7.6%)

One year ago: Mexico January 2019: Chevrolet (+110.7%) lifts market to first gain in 1.5 years

Full January 2020 Top 40 All-brands and Top 292 All-models below.

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