* See the Top 10 best-selling models by clicking on the title! *
Car sales in Mexico are up a healthy 10% both in December at 115,696 units and in the Full Year 2011 at 905,886 registrations, the best figure in 3 years. A once in a decade event happened this year in the Mexican models ranking: the market changed leaders!
Transformed into VW’s low-cost option with the arrival of the new generation Jetta in late 2010, the VW Clasico which is in fact a restyled 1998 Jetta/Bora, managed to break 8 consecutive years of Nissan Tsuru reign to snap up the pole position in 2011. It lead the Mexican market 7 times this year vs. 4 for the Tsuru and sells 57,782 units, up 40% at 6.4% share vs. 55,741, down 9% at 6.2% for the Tsuru.
The Nissan Tiida Sedan stays #3 with sales up 2 to 39,083 units and 4.3%, followed by the Chevrolet Aveo up 26% to 36,972 units and 4.1%. There are two more Nissans in the Top 10 vs. 2010, bringing that number to an outstanding 6! The Nissan Versa lands directly at #8 with 20,894 sales and 2.3%, it peaked at #2 and 5.3% share in October. The Nissan March arrives in 10th place at 18,995 units and 2.1% and peaked at #6 in December.
In December, a third model is claiming a right to the Mexican throne: the Chevrolet Aveo. Still on sale despite the arrival of the Sonic, the Aveo could very well benefit in 2012 from the ‘low-cost’ effect the VW Clasico enjoyed this year… The Aveo sells 5,307 units in December and ranks #1 for the first time in the nameplate’s history in the country. Other December performers include the Nissan March up to #6 and the Ford Escape up to #11.
Previous month: Mexico November 2011: VW Clasico back to #1
Previous year: Mexico Full Year 2010: Nissan Tsuru invincible
Full Year 2011 Top 11 and December 2011 Top 13 Ranking Tables below.