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Croatia March 2014: Skoda Octavia shoots up to 10.5% share

Skoda Octavia Croatia March 2014Skoda Octavia

* See the Top 20 best-selling models and Top 32 brands by clicking on the title! *

7th consecutive month of year-on-year gain and 6th consecutive month of double-digit gain for the Croatian new car market in March, up a huge 26% to 3,064 registrations, bringing the First Quarter total to 7,329 units, up 21% on 2013. While the VW Golf and Polo had dominated the FY2013 and early 2014 sales charts, this month the Skoda Octavia shoots up to a record 10.5% share thanks to 321 sales, single-handedly earning it the 2014 year-to-date top spot at 505 units and 6.9%! The Opel Astra is also very strong: up 17 spots on last month to land in 2nd position with 209 sales and 6.8% and now #4 year-to-date. The Renault Clio is up 13 to #5, the Skoda Rapid up 4 to #8 and the Mazda3 remains solid at #14.

Previous month: Croatia February 2014: Citroen C4, C3 and Mazda3 impress

One year ago:  Croatia March 2013: VW Golf and Opel Insignia in great shape

Full March 2014 Top 20 models and Top 32 brands Ranking Tables below.

Croatia March 2014 – models:

Note: This ranking is based on March sales for the Top 20 models year-to-date and may therefore not be 100% accurate.

PosModelMar-14%Feb2014%PosFY13
1Skoda Octavia32110.5%35056.9%16
2Opel Astra2096.8%192984.1%43
3VW Golf1825.9%14135.6%21
4VW Polo1374.5%23124.3%32
5Renault Clio852.8%181672.3%88
6VW Passat822.7%71792.4%59
7Citroen C4752.4%41702.3%614
8Skoda Rapid682.2%121592.2%10n/a
9Kia Cee’d581.9%101682.3%710
10Opel Corsa581.9%111652.3%94
11Citroen C3561.8%51442.0%12n/a
12Opel Insignia541.8%n/a1171.6%1813
13Peugeot Partner511.7%201291.8%17n/a
14Mazda3491.6%61542.1%11n/a
15Peugeot 208461.5%81321.8%167
16Hyundai i30431.4%161371.9%145
17Renault Captur421.4%n/a1071.5%19n/a
18Peugeot 308391.3%131341.8%1516
19Toyota Yaris321.0%91391.9%13n/a
20Hyundai i20160.5%171041.4%20n/a

Croatia March 2014 – brands:

PosBrandMar-14%Feb2014%PosFY13
1Volkswagen46515.2%11,09815.0%11
2Skoda41513.5%575810.3%25
3Opel35411.6%46729.2%32
4Citroen1936.3%34856.6%57
5Peugeot1836.0%25697.8%43
6Renault1735.6%64305.9%66
7Toyota1304.2%73554.8%710
8Kia1203.9%103414.7%98
9Nissan1153.8%132393.3%1113
10Seat1063.5%211391.9%1719
11Audi1013.3%122363.2%1212
12Mazda1003.3%93054.2%1016
13Hyundai943.1%83424.7%84
14Fiat872.8%191812.5%1521
15Dacia752.4%112082.8%1315
16Ford672.2%142082.8%149
17BMW632.1%161562.1%1614
18Mercedes491.6%151241.7%1817
19Volvo401.3%22610.8%2222
20Suzuki371.2%181101.5%2018
21Chevrolet321.0%171211.7%1911
22Honda290.9%20811.1%2120
23Alfa Romeo90.3%25170.2%2527
24Mini80.3%27200.3%2426
25Mitsubishi60.2%23230.3%2324
26Land Rover40.1%3160.1%2923
27Porsche30.1%3250.1%3128
28Jeep20.1%28130.2%2625
29Subaru10.0%2480.1%2730
30Lada10.0%3060.1%2832
31Smart10.0%2950.1%3029
32Jaguar10.0% –10.0%3635

Source: AUTONET

This Post Has 3 Comments
  1. Interesting Luka. I was pleased to see the big increase in SEAT sales this month and it would be a shame if it was due to a one off sale to the police.
    When I went to Dubrovnik last year, SEATs seemed really popular but the sales data recently does not support this unfortunately.

  2. March numbers from Auto Klub magazine that are missing from the table: Seat Altea (80 cars), Fiat 500 (52 cars) and Toyota Auris (46 cars). All 80 Altea’s (Freetrack version) and a lot of Octavia’s registered in March are new police cars, 180 Astra’s are registered by Cammeo taxi (same company that brought Insignia last March to number 3) and a lot of Fiat 500’s are registered by one rent-a-car company as preparations for tourist season have started in Croatia. Interstingly, almost 65% of new cars are diesel (that percentage is amongst the highest in whole of Europe) and private sales account only around 15-20%. Also worth mentioning, import of second hand cars (mainly from Germany) is bigger by 223% in first three months compared to the same period last year (8837 vs. 2733 cars).

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