skip to Main Content

Brazil August 2013: Fiat Siena shines in market down 23%

Fiat Siena Brazil August 2013Fiat Siena

* NOW UPDATED with the Top 150 best-selling models and Top 20 brands! See title *

Potentially the result of the social unrest that has characterised the country in the last couple of months, the Brazilian new car market falls deeper into recession in August, down a dramatic 23% on August 2012 (which was, granted, the strongest sales figure in history) to 312,722 registrations, bringing the year-to-date total into negative as well at 2,344,436 units, down 2% on 2012. Below the VW Gol #1 again with 22,621 sales and 7.2%, the Fiat Palio manages to rank above its lil sis the Uno for the 2nd month running but only the 4th time in the last 3 years after December 2012February and July 2013, thanks to 15,168 units and 4.9%. The Ford Fiesta lodges another extremely solid month at #4 with 13,541 sales and 4.3%, only 538 units away from the podium and the Fiat Uno!

Chevrolet Prisma Brazil August 2013. Picture courtesy of mad4wheels.comChevrolet Prisma

Outstanding month for the Fiat Siena, up 3 spots on July to #5 at 12,687 units and 4.1%, the nameplate’s highest market share in over 3 years (since July 2010) and its third best monthly volume ever behind March 2010 (12,913) and September 2009 (12,700). The Chevrolet Onix is back inside the Top 10, up 3 ranks to #8 with 10,327 sales and 3.3%, beating its archenemy the Hyundai HB20 (#11) for the third time in the last 4 months. Plus its sedan version, the Chevrolet Prisma, continues to progress, up 2 to #14 at 6,751 units and 2.2% vs. 4,057 and 1.3% for the HB20S, also up 2 to #21. Even though the new generation has still not arrived, the Renault Sandero is up to #9 and back inside the year-to-date Top 10 at #10 with 63,197 sales and 2.7%.

Previous month: Brazil July 2013: Fiat Palio confirms #2 spot, Ford Fiesta further up

One year ago: Brazil August 2012: Strongest month ever at 405,511 registrations

Full August 2013 Top 70 models and Top 20 brands Ranking Tables below.

This content is for Platinum members only.
Log In Register
Back To Top