Brazil May 2013: Ford Fiesta hits highest ranking in 8 years

The new model pushed the Ford Fiesta to its highest ranking in Brazil since January 2005…

* See the Top 75 best-selling models and Top 20 brands by clicking on the title! *

New car sales in Brazil continue to evolve at record heights, with May up a very solid 10% year-on-year to 300,614 registrations. This means the year-to-date total now stands at 1,404,925 units, up 9% on 2012. At this rate, 2013 could well be the year the Brazilian market crosses the symbolic 4 million annual sales mark for the first time, a milestone that only 4 countries in the world have passed before: the USA, China, Japan and Germany (once in 1991)… The models ranking podium is unchanged and identical to both 2013 year-to-date and Full Year 2012 rankings: the VW Gol leads, followed by the Fiat Uno and Palio.

Peugeot 208

The performance of the month is delivered by the Ford Fiesta hatch boosted by the new model: it is up 7 spots on April and 4 on mid-May to a brilliant 4th place with 11,395 sales and 3.8% share. This is the Fiesta’s highest ranking in Brazil since it hit the same spot at mid-April 2011 and its highest month-end position in over 8 years: it reached #3 in January 2005… The two stars of the previous couple of months are both taking a breather in May: the Chevrolet Onix is down 2 spots compared to the mid-May ranking to #8 and the Hyundai HB20 is down 5 ranks on April to #9 but remains #4 year-to-date. Notice also the Chevrolet Prisma up to #14, the Hyundai HB20S up to #22 and the Peugeot 208 up to #31.

Previous post: Brazil mid-May 2013: 4 Fiats in Top 5, Hyundai HB2oS up to #22

Previous month: Brazil April 2013: Hyundai HB20 all set, now HB20S lands

One year ago: Brazil May 2012: VW Gol, Fiat Uno and Palio on podium

Full May 2013 Top 75 models and Top 20 brands Ranking Tables below.