Home > Brazil > Brazil April 2013: Hyundai HB20 all set, now HB20S lands

Brazil April 2013: Hyundai HB20 all set, now HB20S lands

Hyundai HB20S Brazil April 2013Hyundai HB20S

* See the Top 150 best-selling models and Top 20 brands by clicking on the title! *

The Brazilian new car market is up a whopping 29% year-on-year in April to 316,705 registrations, bringing the year-to-date total to 1,104,341 units, up 9% on 2012. This month the Top 6 most popular models are identical to the year-to-date ranking. The VW Gol leads at 6.8% share, followed by the Fiat Uno at 5.5% and the Fiat Palio at 5.3%. The Hyundai HB20 seems to have stabilised around (never-seen-before-for-Hyundai-in-Brazil) 4% market share and ranks 4th once again with 12,118 sales and 3.8%.

VW Voyage Brazil April 2013VW Voyage

The VW Voyage is up 3 spots on March to a brilliant 7th place, its highest ranking since the nameplate was reintroduced 4 years ago, while the Chevrolet Onix is down 4 to #9. The Ford Ecosport is up 3 to #13, the new gen Chevrolet Prisma is stable at #17, the Toyota Etios Hatch is up 4 to #25 and the Etios Sedan is up one to #31.

Peugeot 208 Brazil April 2013Peugeot 208

We welcome two new models in the Brazilian ranking this month: the Peugeot 208 directly breaks into the Top 50 at #45 with 1,659 units and 0.5% but the big event is the arrival of the Hyundai HB20S (for Sedan), landing at #59 with 967 sales and 0.3%. Notice also the JAC J2 up to #64 with the JAC J3 (#92) the only other Chinese model in the Top 100. Looks like increased import duties have done the trick of keeping Chinese models at bay so far...

Previous post: Brazil Mid-April 2013: Hyundai HB20 and VW Voyage shine

Previous month: Brazil March 2013: Hyundai HB20 knocks at podium's door

One year ago: Brazil April 2012: VW Gol back with a vengeance

Full April 2013 Top 150 models and Top 20 brands Ranking Tables below.

The rest of this content is for members only.
Log In Register
Categories: Brazil
  1. Steam
    May 8th, 2013 at 19:58 | #1

    Very interesting brand-ranking:

    In the top-ten Fiat, VW, Chevrolet, Ford, Nissan and Citroen lost market-share. Renault, Toyota and Honda improved their market-share.

  2. Ed
    May 6th, 2013 at 11:11 | #2

    Same old Hyundai – nice design but poor engines and comfort. Being cheap is their main beef.

  3. Richard
    May 6th, 2013 at 04:06 | #3

    If at least Ford didn’t have cars to bring here in time, I would be shut, but, see the case of Ka. Horrible car. Not the worst generally speaking, but it’s ugly. It is in its 2nd gen since 2008, and if Ford had worked it out in Brazil, it might not had been launched at the same price point as our Ka in 2009, but today it would have already been fitting in the category very well, and looking good and selling lots, because it still looks very nice against the competition. But no, instead, they horribly face-lifted the 1st generation and destroyed its reputation and sales.@ronnie

  4. Reijo
    May 5th, 2013 at 17:03 | #4

    Bryan :

    Reijo :
    Yes Bryan, if Peugeot 208 lands directly to #45 and Hyundai to #59 which is the big event? Some priorities have been mixed up if lesser sales performance is bigger event…

    The HB20 Sedan will sell more in future than 208 but in my opinion the arrival of the 208 is a bigger event because the Peugeot is a more valuable car than the low cost HB20.

    Yes, it is. 208 is magnificent car. That’s what I meant too, bigger event is 208.

  5. Bryan
    May 5th, 2013 at 15:18 | #5

    Reijo :
    Yes Bryan, if Peugeot 208 lands directly to #45 and Hyundai to #59 which is the big event? Some priorities have been mixed up if lesser sales performance is bigger event…

    The HB20 Sedan will sell more in future than 208 but in my opinion the arrival of the 208 is a bigger event because the Peugeot is a more valuable car than the low cost HB20.

    • matgasnier
      May 6th, 2013 at 09:59 | #6

      Hi Bryan,
      My opinion is the bigger event is the arrival of the HB20S in the ranking exactly for the reason you mention yourself: it will sell more in the future.
      Best,
      Matt

  6. Thiago
    May 5th, 2013 at 14:14 | #7

    Good start for the 208, but it will take a while to reach the Punto and C3.

  7. Reijo
    May 5th, 2013 at 14:11 | #8

    Yes Bryan, if Peugeot 208 lands directly to #45 and Hyundai to #59 which is the big event? Some priorities have been mixed up if lesser sales performance is bigger event…

  8. Bryan
    May 5th, 2013 at 13:56 | #9

    “the Peugeot 208 directly breaks into the Top 50 at #45 with 1,659 units and 0.5% but the big event is the arrival of the Hyundai HB20S (for Sedan), landing at #59 with 967 sales and 0.3%.” wtf? The big event is the arrival of the Peugeot 208! Great car with very good quality and is already the best-seller Peugeot in Brazil ahead of the cheaper 207!

  9. May 5th, 2013 at 13:41 | #10

    yes you are right richard , ford should review their sales strategy in brazil,not only in south america also here in asia,toyota already launch the new rav 4,so with honda with crv,ford said it would take them two more years to bring their new kuga/escape, ranger is selling lot hot cakes but no units to sell, what kind of thinking is that mr. mullaly?!!!!!!!

  10. Richard
    May 5th, 2013 at 11:42 | #11

    I’m happy to see other brands, or better cars, getting into the top 10 in Brazil. Gol, Uno and Palio hold their position more because of lack of (not even good, but) reasonable competition than anything else.

    One thing that puzzles me is why Ford takes so long to react. They managed to leave behind the bad aftersales fame they had got in the nineties and early 2000′s, but they are still sloooow to react, to launch new cars.

  1. No trackbacks yet.