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Brazil May 2013: Ford Fiesta hits highest ranking in 8 years

Ford Fiesta Brazil May 2013. Picture courtesy of new model pushed the Ford Fiesta to its highest ranking in Brazil since January 2005…

* See the Top 75 best-selling models and Top 20 brands by clicking on the title! *

New car sales in Brazil continue to evolve at record heights, with May up a very solid 10% year-on-year to 300,614 registrations. This means the year-to-date total now stands at 1,404,925 units, up 9% on 2012. At this rate, 2013 could well be the year the Brazilian market crosses the symbolic 4 million annual sales mark for the first time, a milestone that only 4 countries in the world have passed before: the USA, China, Japan and Germany (once in 1991)… The models ranking podium is unchanged and identical to both 2013 year-to-date and Full Year 2012 rankings: the VW Gol leads, followed by the Fiat Uno and Palio.

Peugeot 208 Brazil May 2013. Picture courtesy of 208

The performance of the month is delivered by the Ford Fiesta hatch boosted by the new model: it is up 7 spots on April and 4 on mid-May to a brilliant 4th place with 11,395 sales and 3.8% share. This is the Fiesta’s highest ranking in Brazil since it hit the same spot at mid-April 2011 and its highest month-end position in over 8 years: it reached #3 in January 2005… The two stars of the previous couple of months are both taking a breather in May: the Chevrolet Onix is down 2 spots compared to the mid-May ranking to #8 and the Hyundai HB20 is down 5 ranks on April to #9 but remains #4 year-to-date. Notice also the Chevrolet Prisma up to #14, the Hyundai HB20S up to #22 and the Peugeot 208 up to #31.

Previous post: Brazil mid-May 2013: 4 Fiats in Top 5, Hyundai HB2oS up to #22

Previous month: Brazil April 2013: Hyundai HB20 all set, now HB20S lands

One year ago: Brazil May 2012: VW Gol, Fiat Uno and Palio on podium

Full May 2013 Top 75 models and Top 20 brands Ranking Tables below.

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