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Thailand Pick-ups December 2012: Isuzu D-Max takes the lead!

Isuzu D-Max

* See the Top 8 best-selling models by clicking on the title! Many thanks to Austin *

As is the tradition on BSCB, we are following the evolution of pick-up sales in Thailand, where they are all manufactured. And after really impressing last month, the Isuzu D-Max brilliantly takes the lead in December and for the first time in at least one year and the launch of the new generation, thanks to 18,633 sales and 33.2% share. The Toyota Hilux is down to #2 at 18,476 units and 32.9%. These market shares are to be compared with 39.9% and 31.7% year-to-date for the Hilux and D-Max respectively. The Mitsubishi Triton regains some ground at 10.1% share thanks to 5,421 sales while the Chevrolet Colorado is back in 4th place at 2,986 units.

Most recent Top 40 models post: Thailand 2012: Top 40 best-selling models now available!

Previous post: Thailand Full Year 2012: Nissan Almera and Mitsubishi Mirage in Top 10

Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold

Full December 2012 Top 8 Ranking Table below.

Thailand Pick-ups December 2012:

PosModelDec-12%Nov2012%Pos
1Isuzu D-Max18,63333.2%2189,26331.8%2
2Toyota Hilux18,47632.9%1233,56639.3%1
3Mitsubishi Triton6,33311.3%361,08710.3%3
4Chevrolet Colorado3,5476.3%438,0186.4%4
5Mazda BT-503,2545.8%529,1794.9%5
6Ford Ranger2,9225.2%719,7433.3%7
7Nissan Navara2,6654.8%619,8263.3%6
8Tata Xenon2670.5%83,4070.6%8

Source: Toyota, many thanks to Austin for sharing the data!

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