Thailand 2012: Top 40 best-selling models now available!
The Brio has pushed Honda to #1 Passenger Car brand in Thailand in October.
* See the Top 40 best-selling models and Top 20 brands by clicking on the title! *
Thanks to my dear friend Henrik who sent me the Thai magazine Formula from Bangkok, I can share with you more detail on the best-selling models in Thailand in 2012. Only thing is, for now only 10 months 2012 figures are available. Over the period, 1,125,283 new vehicles found a buyer in the country, a huge 58% year-on-year increase. In October sales are up an even more impressive 213% year-on-year to 134,336 units and the most striking event of the month in Thailand is the first place of Honda in the Passenger Cars category with 18,951 sales and 29.3% share, ahead of traditional leader Toyota at 18,765 units and 29%, potentially due to the Honda Brio’s success.
Over the first 10 months of 2012, the Top 10 best-selling models are familiar, however we now have access to their year-on-year evolution. Notice the Toyota Hilux up faster than the market at +69%, the Honda City up 103% to #4, the Nissan Almera almost all-new at #7 and the Toyota Fortuner up 144% to #9. Note also that with added sales from its sedan version the Mazda2 is now #10, while the Mitsubishi Mirage is still #12 – about to get up to the Top 10 by end of November and the Honda Brio up 356% at #23. The Chevrolet Sonic (#35) and Nissan Sylphy (#37) make their first appearance in the Thai ranking.
Previous post: Thailand Full Year 2012: Nissan Almera and Mitsubishi Mirage in Top 10
Full January-October 2012 Top 40 models and Top 20 brands Ranking Tables below.
Thailand January-October 2012 – models:
| Pos | Model | 2012 | % | /11 | 2011 | % | Pos |
| 1 | Toyota Hilux | 195,298 | 17.4% | 69% | 115,883 | 16.2% | 1 |
| 2 | Isuzu D-Max | 151,778 | 13.5% | 45% | 104,576 | 14.6% | 2 |
| 3 | Toyota Vios | 90,662 | 8.1% | 55% | 58,377 | 8.2% | 3 |
| 4 | Honda City | 54,761 | 4.9% | 103% | 26,936 | 3.8% | 6 |
| 5 | Mitsubishi Triton | 49,258 | 4.4% | n/a | n/a | n/a | n/a |
| 6 | Toyota Corolla | 45,421 | 4.0% | 23% | 36,858 | 5.2% | 4 |
| 7 | Nissan Almera | 41,175 | 3.7% | 6055% | 669 | 0.1% | n/a |
| 8 | Chevrolet Colorado | 30,776 | 2.7% | n/a | n/a | n/a | n/a |
| 9 | Toyota Fortuner | 29,108 | 2.6% | 144% | 11,927 | 1.7% | 12 |
| 10 | Mazda2 | 28,474 | 2.5% | 28% | 22,231 | 3.1% | 7 |
| 11 | Nissan March | 26,662 | 2.4% | -10% | 29,689 | 4.2% | 5 |
| 12 | Mitsubishi Mirage | 25,438 | 2.3% | new | 0 | 0.0% | - |
| 13 | Honda Jazz | 24,848 | 2.2% | 31% | 18,987 | 2.7% | 8 |
| 14 | Mitsubishi Pajero Sport | 22,366 | 2.0% | 45% | 15,379 | 2.2% | 10 |
| 15 | Ford Fiesta | 22,177 | 2.0% | 44% | 15,374 | 2.2% | 11 |
| 16 | Mazda BT-50 | 19,308 | 1.7% | n/a | n/a | n/a | n/a |
| 17 | Honda Civic | 19,176 | 1.7% | 8% | 17,766 | 2.5% | 9 |
| 18 | Toyota Camry | 18,097 | 1.6% | 52% | 11,924 | 1.7% | 13 |
| 19 | Ford Ranger | 15,477 | 1.4% | n/a | n/a | n/a | n/a |
| 20 | Nissan Navara | 15,208 | 1.4% | n/a | n/a | n/a | n/a |
| 21 | Toyota Yaris | 14,989 | 1.3% | 100% | 7,513 | 1.1% | 14 |
| 22 | Chevrolet Captiva/Trailblazer | 13,280 | 1.2% | 272% | 3,566 | 0.5% | 24 |
| 23 | Honda Brio | 13,157 | 1.2% | 356% | 2,884 | 0.4% | 26 |
| 24 | Suzuki Swift | 11,799 | 1.0% | 313% | 2,854 | 0.4% | 27 |
| 25 | Chevrolet Cruze | 7,580 | 0.7% | 22% | 6,224 | 0.9% | 18 |
| 26 | Nissan Teana | 5,580 | 0.5% | 22% | 4,589 | 0.6% | 21 |
| 27 | Suzuki Carry Pro | 5,437 | 0.5% | n/a | n/a | n/a | n/a |
| 28 | Toyota Prius | 4,919 | 0.4% | -31% | 7,181 | 1.0% | 15 |
| 29 | Honda CR-V | 4,527 | 0.4% | -17% | 5,453 | 0.8% | 20 |
| 30 | Mazda3 | 4,367 | 0.4% | -4% | 4,566 | 0.6% | 22 |
| 31 | Chevrolet Aveo | 4,175 | 0.4% | -37% | 6,586 | 0.9% | 16 |
| 32 | Honda Accord | 4,077 | 0.4% | -28% | 5,698 | 0.8% | 19 |
| 33 | Tata Xenon | 3,984 | 0.4% | n/a | n/a | n/a | n/a |
| 34 | Ford Focus | 3,877 | 0.3% | 128% | 1,704 | 0.2% | 30 |
| 35 | Chevrolet Sonic | 3,835 | 0.3% | new | 0 | 0.0% | - |
| 36 | Isuzu MU-7 | 3,564 | 0.3% | -43% | 6,280 | 0.9% | 17 |
| 37 | Nissan Sylphy | 2,866 | 0.3% | new | 0 | 0.0% | - |
| 38 | Mitsubishi Lancer EX | 2,058 | 0.2% | -19% | 2,535 | 0.4% | 28 |
| 39 | DongFeng Pick-up | 1,379 | 0.1% | n/a | n/a | n/a | n/a |
| 40 | Mitsubishi New Lancer | 1,107 | 0.1% | -63% | 3,017 | 0.4% | 25 |
Thailand January-October 2012 – brands:
| Pos | Brands | 2012 | % | /11 | 2011 | % | Pos |
| 1 | Toyota | 429,195 | 38.1% | 59% | 270,714 | 37.9% | 1 |
| 2 | Isuzu | 170,173 | 15.1% | 40% | 121,361 | 17.0% | 2 |
| 3 | Honda | 127,709 | 11.3% | 62% | 78,592 | 11.0% | 3 |
| 4 | Mitsubishi | 101,645 | 9.0% | 79% | 56,929 | 8.0% | 5 |
| 5 | Nissan | 92,737 | 8.2% | 59% | 58,487 | 8.2% | 4 |
| 6 | Chevrolet | 59,650 | 5.3% | 140% | 24,889 | 3.5% | 8 |
| 7 | Mazda | 52,170 | 4.6% | 49% | 35,131 | 4.9% | 6 |
| 8 | Ford | 42,433 | 3.8% | 70% | 24,966 | 3.5% | 7 |
| 9 | Suzuki | 18,264 | 1.6% | 153% | 7,214 | 1.0% | 10 |
| 10 | Hino | 13,534 | 1.2% | 62% | 8,352 | 1.2% | 9 |
| 11 | Tata | 4,007 | 0.4% | -7% | 4,296 | 0.6% | 12 |
| 12 | Hyundai | 3,811 | 0.3% | 4% | 3,659 | 0.5% | 14 |
| 13 | Proton | 2,995 | 0.3% | -37% | 4,732 | 0.7% | 11 |
| 14 | DongFeng | 1,676 | 0.1% | 32% | 1,271 | 0.2% | 17 |
| 15 | Volvo | 1,601 | 0.1% | 10% | 1,460 | 0.2% | 16 |
| 16 | Kia | 1,196 | 0.1% | 71% | 701 | 0.1% | 19 |
| 17 | Lexus | 611 | 0.1% | 21% | 504 | 0.1% | 21 |
| 18 | Volkswagen | 562 | 0.0% | 0% | 564 | 0.1% | 20 |
| 19 | Wuling | 352 | 0.0% | -10% | 391 | 0.1% | 22 |
| 20 | SsangYong | 232 | 0.0% | 19% | 195 | 0.0% | 24 |
Note: BMW, Mercedes and Porsche stopped reporting Thai sales figures in 2012.
Source: Formula magazine, many thanks to Henrik for sending across the magazine!








No Hyundai or Kia?
not sure why those like innova and avanza is not in the list even though their sales are in thousands.