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Italy 1970-1971: Fiat 500 leads, Fiat 128 up to #2

Fiat 500

* See the Top 30 best-selling models by clicking on the title! Many thanks to Andrea *

1970 and 1971 are the last two years of reign for the legendary Fiat 500. Over the first 5 months of 1970 it still sells 140,111 units, down 13% over the same period in 1969. The event that year is the arrival of the Fiat 128 on the podium at 61,679 units, pushing the Fiat 850 down to #3 with 51,205 sales, down 47%. Notice also the arrival of the Fiat 127 in 1971 with 100,523 sales over the full year (that’s the only models data I have for that year).

Fiat 128

NSU Prinz

In 4th place the Fiat 124 drops 27% and the Alfa Romeo Giulia is down 8% at #5. The NSU Prinz is the best-selling foreign model in the country again, up an impressive 20% year-on-year to 23,120 sales in 6th place. The two best newcomers in the Top 30 are the Autobianchi A112 up to #11 and the Ford Capri up to #16.

Thanks to the UNRAE team, I can now share with you the Top 20 best-selling brands for both years (see ‘Read more’ to check it out).

Previous post: Italy 1969: Fiat 500, 850 and 124 on podium

Next post: Italy 1972: Fiat 128 best-seller, Fiat 127 arrives

Full 5 months 1970 Top 30 Ranking Table: see ‘Read more’ below the Capri pic.

Ford Capri

Italy 5 months 1970:

PosModel5m 197070/695m 1969Pos
1Fiat 500140,111-13%161,7101
2Fiat 12861,679613%8,64515
3Fiat 85051,205-47%97,1872
4Fiat 12437,592-27%51,8073
5Alfa Romeo Giulia23,951-8%26,1284
6NSU Prinz23,12020%19,2587
7Innocenti Mini18,636-23%24,1455
8Simca 100017,40622%14,27311
9Opel Kadett15,7235%15,0059
10Ford Escort15,596121%7,07316
11Autobianchi A11213,890n/an/a –
12Fiat 12513,843-30%19,7026
13Autobianchi Bianchina13,475-26%18,2148
14Lancia Fulvia12,420-11%13,94212
15Alfa Romeo 175010,6714%10,24114
16Ford Capri10,001n/an/a –
17Renault 66,913n/an/a –
18Renault 45,943-9%6,54017
19Citroen Ami5,605n/an/a –
20Citroen Dyane5,452212%1,74927
21VW 1200/13005,3326%5,00918
22Autobianchi A1114,924n/an/a –
23Citroen DS/ID4,47287%2,39321
24Fiat 6004,402-60%10,95013
25Simca 11002,812n/an/a –
26Ford Taunus2,254-25%2,99520
27Lancia Flavia2,2228%2,05823
28Renault 82,1732%2,13522
29Simca 13002,10010%1,91624
30Mercedes 2201,908n/an/a –

Source: Quattroruote, many thanks to Andrea for sharing the data!

Italy 1970:

PosBrandSales%1969
1Fiat760,41755.8%1
2Ford Germany77,2545.7%8
3Autobianchi74,3975.5%4
4Alfa Romeo68,3775.0%2
5Simca54,6004.0%7
6NSU Prinz52,4873.8%5
7Opel51,3883.8%6
8Innocenti48,6843.6%3
9Renault43,6593.2%10
10Citroen41,3563.0%12
11Lancia31,6842.3%9
12VW18,2751.3%11
13Peugeot8,5590.6%14
14Mercedes Benz7,9290.6%13
15BMW6,3630.5%15
16DAF4,1060.3%16
17Audi3,7790.3%17
18Porsche1,8950.1%18
19Volvo1,1210.1%20
20Skoda1,0590.1%24

Italy 1971:

PosBrandSales%1970
1Fiat821,66257.3%1
2Alfa Romeo72,8035.1%4
3Ford71,6005.0%2
4Autobianchi62,4184.4%3
5Simca58,3524.1%5
6Innocenti56,4523.9%8
7Opel47,5633.3%7
8NSU Prinz46,0013.2%6
9Citroen44,9623.1%10
10Renault40,5402.8%9
11Lancia40,1692.8%11
12VW19,4951.4%12
13Peugeot12,9540.9%13
14BMW10,0890.7%15
15Mercedes Benz9,4810.7%14
16DAF4,9890.3%16
17Audi2,7790.2%17
18Skoda1,5670.1%20
19Morris1,4530.1%n/a
20Porsche1,2780.1%18

Source: ANFIA, many thanks to the UNRAE team for opening your archives!

This Post Has One Comment
  1. Italy 1971 full year 1 428 228 sales
    1.Fiat 816 423
    2.Alfa Romeo 72 568
    3.Ford 70 853
    4.Autobianchi 62 418
    5.Simca 58 352
    6.Leyland Innocenti 56 452
    7.Opel 47 541
    8.NSU 45 999
    9.Citroen 44 962
    10.Renault 40 472
    Model:
    1. Fiat 500(F and L) 320 365
    2.Fiat 128 (berlina,familiare,rally) 196 204+1370 sport coupe
    3.Fiat 127 100 523
    4.Fiat 124 berlina,fam. 91 540+16 382 sport coupe,spider
    5.Leyland Innocenti Mini Minor 850 44 599+Mini Cooper 7 235
    6.Ford Escort 45 691
    7.Autobianchi A 122 40 198
    8.NSU Prinz 4 38 540
    9.Opel Kadett 38 320
    10.Simca 1000 36 759
    Source Quattroruote

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