Thailand Pick-ups July 2012: Toyota Hilux & Chevy Colorado shine
Toyota Hilux
* See the Top 8 best-selling models by clicking on the title! Many thanks to Austin *
Thanks to Austin Rutherford Thai Pick-up sales data has become a monthly update on BSCB. It is a great indication of the future success of these vehicles worldwide, straight from the country where they are all produced and available first. And in July no less than 52,953 pick-ups found a buyer in Thailand only, truly making the country the ‘Pick-up hub of the world.’
Traditionally very stable, the entire Top 8 ranking is unchanged for the third consecutive month, but a couple of models stand out: the Toyota Hilux is up to a fantastic 41.7% share of the market thanks to 22,092 sales and is now up to a round 40% year-to-date at 130,870 units. It leaves its archenemy the Isuzu D-Max well behind at 14,464 sales and 27.3% in July and 101,202 and 30.9% year-to-date.
Below the Mitsubishi Triton at 9.4% (vs. 10.8% year-to-date), the new Chevrolet Colorado resumes its progression at a shiny 7.8% share thanks to 4,117 sales. Both Mazda BT-50 (5.6%) and Ford Ranger (4.5%) are well above their year-to-date shares but below their June scores.
Previous month: Thailand Pick-ups June 2012: Mazda BT-50 and Ford Ranger up
Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold
Full July 2012 Top 8 Ranking Table below.
Thailand Pick-ups July 2012:
| Pos | Model | Jul-12 | % | Jun | 2012 | % | Pos |
| 1 | Toyota Hilux | 22,092 | 41.7% | 1 | 130,870 | 40.0% | 1 |
| 2 | Isuzu D-Max | 14,464 | 27.3% | 2 | 101,202 | 30.9% | 2 |
| 3 | Mitsubishi Triton | 4,979 | 9.4% | 3 | 35,367 | 10.8% | 3 |
| 4 | Chevrolet Colorado | 4,117 | 7.8% | 4 | 22,471 | 6.9% | 4 |
| 5 | Mazda BT-50 | 2,959 | 5.6% | 5 | 13,860 | 4.2% | 6 |
| 6 | Ford Ranger | 2,378 | 4.5% | 6 | 10,609 | 3.2% | 7 |
| 7 | Nissan Navara | 1,802 | 3.4% | 7 | 10,688 | 3.3% | 5 |
| 8 | Tata Xenon | 162 | 0.3% | 8 | 2,149 | 0.7% | 8 |
Source: Manufacturers, many thanks to Austin for sharing the data!
