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Italy 1970-1971: Fiat 500 leads, Fiat 128 up to #2

January 9th, 1972 Leave a comment Go to comments

Fiat 500

* See the Top 30 best-selling models by clicking on the title! Many thanks to Andrea *

1970 and 1971 are the last two years of reign for the legendary Fiat 500. Over the first 5 months of 1970 it still sells 140,111 units, down 13% over the same period in 1969. The event that year is the arrival of the Fiat 128 on the podium at 61,679 units, pushing the Fiat 850 down to #3 with 51,205 sales, down 47%.

Fiat 128

NSU Prinz

In 4th place the Fiat 124 drops 27% and the Alfa Romeo Giulia is down 8% at #5. The NSU Prinz is the best-selling foreign model in the country again, up an impressive 20% year-on-year to 23,120 sales in 6th place. The two best newcomers in the Top 30 are the Autobianchi A112 up to #11 and the Ford Capri up to #16.

Thanks to the UNRAE team, I can now share with you the Top 20 best-selling brands for both years (see ‘Read more’ to check it out).

Previous post: Italy 1969: Fiat 500, 850 and 124 on podium

Next post: Italy 1972: Fiat 128 best-seller, Fiat 127 arrives

Full 5 months 1970 Top 30 Ranking Table: see ‘Read more’ below the Capri pic.

Ford Capri

Italy 5 months 1970:

Pos Model 5m 1970 70/69 5m 1969 Pos
1 Fiat 500 140,111 -13% 161,710 1
2 Fiat 128 61,679 613% 8,645 15
3 Fiat 850 51,205 -47% 97,187 2
4 Fiat 124 37,592 -27% 51,807 3
5 Alfa Romeo Giulia 23,951 -8% 26,128 4
6 NSU Prinz 23,120 20% 19,258 7
7 Innocenti Mini 18,636 -23% 24,145 5
8 Simca 1000 17,406 22% 14,273 11
9 Opel Kadett 15,723 5% 15,005 9
10 Ford Escort 15,596 121% 7,073 16
11 Autobianchi A112 13,890 n/a n/a  -
12 Fiat 125 13,843 -30% 19,702 6
13 Autobianchi Bianchina 13,475 -26% 18,214 8
14 Lancia Fulvia 12,420 -11% 13,942 12
15 Alfa Romeo 1750 10,671 4% 10,241 14
16 Ford Capri 10,001 n/a n/a  -
17 Renault 6 6,913 n/a n/a  -
18 Renault 4 5,943 -9% 6,540 17
19 Citroen Ami 5,605 n/a n/a  -
20 Citroen Dyane 5,452 212% 1,749 27
21 VW 1200/1300 5,332 6% 5,009 18
22 Autobianchi A111 4,924 n/a n/a  -
23 Citroen DS/ID 4,472 87% 2,393 21
24 Fiat 600 4,402 -60% 10,950 13
25 Simca 1100 2,812 n/a n/a  -
26 Ford Taunus 2,254 -25% 2,995 20
27 Lancia Flavia 2,222 8% 2,058 23
28 Renault 8 2,173 2% 2,135 22
29 Simca 1300 2,100 10% 1,916 24
30 Mercedes 220 1,908 n/a n/a  -

Source: Quattroruote, many thanks to Andrea for sharing the data!

Italy 1970:

Pos Brand Sales % 1969
1 Fiat 760,417 55.8% 1
2 Ford Germany 77,254 5.7% 8
3 Autobianchi 74,397 5.5% 4
4 Alfa Romeo 68,377 5.0% 2
5 Simca 54,600 4.0% 7
6 NSU Prinz 52,487 3.8% 5
7 Opel 51,388 3.8% 6
8 Innocenti 48,684 3.6% 3
9 Renault 43,659 3.2% 10
10 Citroen 41,356 3.0% 12
11 Lancia 31,684 2.3% 9
12 VW 18,275 1.3% 11
13 Peugeot 8,559 0.6% 14
14 Mercedes Benz 7,929 0.6% 13
15 BMW 6,363 0.5% 15
16 DAF 4,106 0.3% 16
17 Audi 3,779 0.3% 17
18 Porsche 1,895 0.1% 18
19 Volvo 1,121 0.1% 20
20 Skoda 1,059 0.1% 24

Italy 1971:

Pos Brand Sales % 1970
1 Fiat 821,662 57.3% 1
2 Alfa Romeo 72,803 5.1% 4
3 Ford 71,600 5.0% 2
4 Autobianchi 62,418 4.4% 3
5 Simca 58,352 4.1% 5
6 Innocenti 56,452 3.9% 8
7 Opel 47,563 3.3% 7
8 NSU Prinz 46,001 3.2% 6
9 Citroen 44,962 3.1% 10
10 Renault 40,540 2.8% 9
11 Lancia 40,169 2.8% 11
12 VW 19,495 1.4% 12
13 Peugeot 12,954 0.9% 13
14 BMW 10,089 0.7% 15
15 Mercedes Benz 9,481 0.7% 14
16 DAF 4,989 0.3% 16
17 Audi 2,779 0.2% 17
18 Skoda 1,567 0.1% 20
19 Morris 1,453 0.1% n/a
20 Porsche 1,278 0.1% 18

Source: ANFIA, many thanks to the UNRAE team for opening your archives!

Categories: Italy
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