The Tesla Model Y is the best-selling vehicle in Taiwan in September. Taiwanese new car sales soar 15% year-on-year in August to 37,054 units, leading to a year-to-date volume up 3.7% to 307,210. Toyota (+26%) outpaces the market to 28.4% share, albeit below the 30.6% it commands year-to-date. Tesla shoots…
The Foxtron Cavira has entered its home Top 20. August 13 marked the start of the traditional "Buddhist Month," meaning more than half of the month falls within this period. Traditionally, some consumers are less inclined to take delivery during the Buddhist Month. As a result, August volumes are lower.…
The Foxtron Bria is the most popular BEV at home in July. 38,657 new cars hit Taiwanese roads in July, up 8.9% year-on-year, however keep in mind July 2025 was a particularly bad month at -22.3% on the year prior. The year-to-date tally after 7 months adds up to 240,935…
The Tesla Model 3 is up to 4th place in Taiwan in June. New car sales in Taiwan rally back up 20.5% year-on-year in June to 41,361, leading to a year-to-date volume now in positive at +1.7% to 202,278. Toyota (+29.7%) continues to impress at 30.5% share but the best…
Toyota RAV4 sales are up 49.5% in May. 33,076 new cars hit Taiwanese roads in May, a 3.7% year-on-year improvement. This is still a poor performance as May 2025 was off -23.1% on the year prior. The year-to-date tally is now off -2.3% to 160,917. Toyota (+10.2%) outpaces the market…
The Mercedes CLA is up to #14 in Taiwan in April. New car sales in Taiwan skid -4.5% year-on-year in April to 31,407 units, leading to a year-to-date tally down -3.7% to 127,841. Toyota (+3.2%) defies the negative trend with a small uptick to reach 32.8% share vs. 31.1% so…
The Tesla Model Y is the best-selling vehicle in Taiwan in March. 39,138 new cars hit Taiwanese roads in March, a 5% year-on-year uptick. As a result the Q1 volume is now off -3.4% to 96,434. This a weak result given Q1 2025 was already down -11.2% on the year…
The Foxtron is less than 50 sales away from the Top 10. In February new car sales in Taiwan dive -19.9% to just 22,043 units, leading to a year-to-date volume down -8.7% to 57,116. There's an easy explanation for this poor result: the later start of the Lunar New Year…
The Foxtron Bria has (shyly) landed in the Taiwanese charts. Stable market in Taiwan in January at +0.03% to 35,073 units. Back from record-setting year-ago results, Toyota (-9%) and Lexus (-11.6%) both recede this month. In contrast Honda (+90.2%) and Ford (+115.3%) excel and rank #3 and #5 respectively. Mitsubishi…
The Toyota Corolla Cross is #1 in Taiwan for the 5th straight year. Consult over 20 years worth of Taiwanese Historical Data here It's a disappointing year for new car sales in Taiwan at -9.5% to 414,436 units. Toyota (-0.1%) is stable and as a result significantly improves its market…
Mazda CX-5 sales are up 53.6% year-on-year in November. It's a disappointing month for the Taiwanese new car market at -6.9% year-on-year to 36,485 sales. The year-to-date tally is now down an equally weak -11.9% to 367,133. Toyota (-4.3%) remains the dominant force in the brands charts at 31.2% share vs.…
The HR-V helps push Honda to #2 brand in October. In early September, the Taiwanese government extended the NT$50,000 reduction in commodity tax for trade-ins, and further increased the reduction to NT$50,000 for passenger cars under 2.0 litres, coupled with the proposed extension of the exemption of license plate tax…
Honda HR-V sales are up 149.2% in September. New car sales in Taiwan are off a harsh -11.3% year-on-year in September to just 32,227. The government has taken some measures to try and stop the rot, namely an extension of the NT$50,000 excise tax reduction for trade-ins and the creation…
The Toyota Corolla Cross holds 11.6% of the Taiwanese new car market in August. New light vehicle sales in Taiwan are stable in August at +0.2% to 29,460 but the year-to-date tally drops -14.2% to 263,910. Given August 2024 was off -17% on the year prior, this remains a poor…
The Toyota Corolla Cross holds a record 14.1% of the Taiwanese market in July. The least we can say for July new car sales in Taiwan is that they are disappointing. At 35,483 units, they are off -22.3 on July 2024. As a result the YTD tally is now off…