The Foxtron Bria is the most popular BEV at home in July. 38,657 new cars hit Taiwanese roads in July, up 8.9% year-on-year, however keep in mind July 2025 was a particularly bad month at -22.3% on the year prior. The year-to-date tally after 7 months adds up to 240,935…
The Tesla Model 3 is up to 4th place in Taiwan in June. New car sales in Taiwan rally back up 20.5% year-on-year in June to 41,361, leading to a year-to-date volume now in positive at +1.7% to 202,278. Toyota (+29.7%) continues to impress at 30.5% share but the best…
Toyota RAV4 sales are up 49.5% in May. 33,076 new cars hit Taiwanese roads in May, a 3.7% year-on-year improvement. This is still a poor performance as May 2025 was off -23.1% on the year prior. The year-to-date tally is now off -2.3% to 160,917. Toyota (+10.2%) outpaces the market…
The Mercedes CLA is up to #14 in Taiwan in April. New car sales in Taiwan skid -4.5% year-on-year in April to 31,407 units, leading to a year-to-date tally down -3.7% to 127,841. Toyota (+3.2%) defies the negative trend with a small uptick to reach 32.8% share vs. 31.1% so…
The Tesla Model Y is the best-selling vehicle in Taiwan in March. 39,138 new cars hit Taiwanese roads in March, a 5% year-on-year uptick. As a result the Q1 volume is now off -3.4% to 96,434. This a weak result given Q1 2025 was already down -11.2% on the year…
The Foxtron is less than 50 sales away from the Top 10. In February new car sales in Taiwan dive -19.9% to just 22,043 units, leading to a year-to-date volume down -8.7% to 57,116. There's an easy explanation for this poor result: the later start of the Lunar New Year…
The Foxtron Bria has (shyly) landed in the Taiwanese charts. Stable market in Taiwan in January at +0.03% to 35,073 units. Back from record-setting year-ago results, Toyota (-9%) and Lexus (-11.6%) both recede this month. In contrast Honda (+90.2%) and Ford (+115.3%) excel and rank #3 and #5 respectively. Mitsubishi…
The Toyota Corolla Cross is #1 in Taiwan for the 5th straight year. Consult over 20 years worth of Taiwanese Historical Data here It's a disappointing year for new car sales in Taiwan at -9.5% to 414,436 units. Toyota (-0.1%) is stable and as a result significantly improves its market…
Mazda CX-5 sales are up 53.6% year-on-year in November. It's a disappointing month for the Taiwanese new car market at -6.9% year-on-year to 36,485 sales. The year-to-date tally is now down an equally weak -11.9% to 367,133. Toyota (-4.3%) remains the dominant force in the brands charts at 31.2% share vs.…
The HR-V helps push Honda to #2 brand in October. In early September, the Taiwanese government extended the NT$50,000 reduction in commodity tax for trade-ins, and further increased the reduction to NT$50,000 for passenger cars under 2.0 litres, coupled with the proposed extension of the exemption of license plate tax…
Honda HR-V sales are up 149.2% in September. New car sales in Taiwan are off a harsh -11.3% year-on-year in September to just 32,227. The government has taken some measures to try and stop the rot, namely an extension of the NT$50,000 excise tax reduction for trade-ins and the creation…
The Toyota Corolla Cross holds 11.6% of the Taiwanese new car market in August. New light vehicle sales in Taiwan are stable in August at +0.2% to 29,460 but the year-to-date tally drops -14.2% to 263,910. Given August 2024 was off -17% on the year prior, this remains a poor…
The Toyota Corolla Cross holds a record 14.1% of the Taiwanese market in July. The least we can say for July new car sales in Taiwan is that they are disappointing. At 35,483 units, they are off -22.3 on July 2024. As a result the YTD tally is now off…
First Top 10 finish in the world for the Peugeot 408. New light vehicle sales in Taiwan disappoint again in June at -17.5% year-year to 34,320 units. This leads to a H1 2025 volume down -14.4% to 198,967. This poor result is attributed by the local specialised press to a wait-and-see…
First Taiwanese Top 10 finish for the Toyota Alphard. New car sales in Taiwan are off a devastating -23.1% year-on-year in May to 31,910 units. This mediocre result is attributed by the local specialised press to a wait-and-see attitude by car buyers amidst the uncertain tariff situation. Meanwhile the year-to-date…