Taiwan July 2026: Foxtron Bria best-selling BEV
The Foxtron Bria is the most popular BEV at home in July.
38,657 new cars hit Taiwanese roads in July, up 8.9% year-on-year, however keep in mind July 2025 was a particularly bad month at -22.3% on the year prior. The year-to-date tally after 7 months adds up to 240,935 units, up 2.8% over the same period in 2025. The Top 4 brands all outpace the market: Toyota is up 14.1% to 33.1% share vs. 31.2% year-to-date, Lexus is up 36.5% to 8.4% vs. 7.3%, Honda up 17.8% to 6% of the market vs. 5.8% and Mercedes up 10.1% to 5% vs. 4.8%. In contrast CMC (-12%) is in difficulty and rounds out the Top 5, climbing to #4 year-to-date as it passes Tesla (-99.4%) that sold just 8 units in July. vs. 4,369 in June. Kia (+72.2%), Mitsubishi (+49.9%) and BMW (+18.4%) also impress below.
Over in the models charts, the Toyota Corolla Cross (-6%) and RAV4 (+153.6%) are on top as usual, and are joined by the Toyota Yaris Cross (+23.8%) on the podium. The Lexus NX (+85.5%) is also very dynamic at #4, up four spots on June. The CMC J Space (-2.1%) and Toyota Town Ace (-24%) are in difficulty below, while the Honda HR-V is up 20.4% and five ranks to #7. The Ford Territory is the best-selling recent launch at #8, followed by the Mitsubishi Xforce at #16. Notice also the Kia Sportage (+238.8%), Toyota Camry (+200.7%) and Suzuki Jimny (+191.9%) all posting sensational gains. Although ranking only #27, the new local Foxtron Bria is the best-selling BEV in the country in the absence of Tesla.
Previous month: Taiwan June 2026: Tesla Model 3 at highest in 4 years
One year ago: Taiwan July 2025: Toyota Corolla Cross breaks share record in devastated market (-22.3%)
Full July 2026 Top 10 brands and Top 70 models below.
Taiwan July 2026 – brands:
| Pos | Brand | Jul-26 | % | /25 | Jun | 2026 | % | /24 | Pos | FY25 |
| 1 | Toyota | 12,807 | 33.1% | + 14.1% | 1 | 75,119 | 31.2% | + 3.8% | 1 | 1 |
| 2 | Lexus | 3,264 | 8.4% | + 36.5% | 3 | 17,480 | 7.3% | – 1.9% | 2 | 2 |
| 3 | Honda | 2,308 | 6.0% | + 17.8% | 4 | 14,017 | 5.8% | + 21.3% | 3 | 4 |
| 4 | Mercedes | 1,934 | 5.0% | + 10.1% | 6 | 11,575 | 4.8% | – 21.5% | 6 | 5 |
| 5 | CMC | 1,896 | 4.9% | – 12.0% | 5 | 12,875 | 5.3% | – 15.8% | 4 | 3 |
| 6 | BMW | 1,716 | 4.4% | + 18.4% | 8 | 8,731 | 3.6% | – 16.0% | 11 | 7 |
| 7 | Mitsubishi | 1,710 | 4.4% | + 49.9% | 10 | 9,994 | 4.1% | + 29.4% | 7 | 10 |
| 8 | Kia | 1,598 | 4.1% | + 72.2% | 9 | 6,655 | 2.8% | + 5.6% | 12 | n/a |
| 9 | Mazda | 1,416 | 3.7% | + 5.3% | 7 | 8,909 | 3.7% | + 20.7% | 10 | 9 |
| 10 | Hyundai | 1,364 | 3.5% | – 11.9% | 12 | 9,515 | 3.9% | – 12.5% | 8 | 6 |
| n/a | Ford | 1,089 | 2.8% | + 21.0% | 11 | 9,451 | 3.9% | + 50.4% | 9 | n/a |
| n/a | Tesla | 8 | 0.0% | – 99.4% | 2 | 11,597 | 4.8% | + 92.6% | 5 | 8 |
Taiwan July 2026 – models:
| Pos | Model | Jul-26 | % | /25 | Jun | 2026 | % | /24 | Pos | FY25 |
| 1 | Toyota Corolla Cross | 4,710 | 12.2% | – 6.0% | 1 | 27,361 | 11.4% | + 7.1% | 1 | 1 |
| 2 | Toyota RAV4 | 2,683 | 6.9% | + 153.6% | 2 | 15,165 | 6.3% | + 36.8% | 2 | 2 |
| 3 | Toyota Yaris Cross | 1,787 | 4.6% | + 23.8% | 5 | 8,515 | 3.5% | – 6.0% | 5 | 5 |
| 4 | Lexus NX | 1,627 | 4.2% | + 85.5% | 8 | 8,186 | 3.4% | + 19.8% | 6 | 7 |
| 5 | CMC J Space | 1,456 | 3.8% | – 2.1% | 6 | 9,446 | 3.9% | – 13.2% | 3 | 3 |
| 6 | Toyota Town Ace | 1,246 | 3.2% | – 24.0% | 9 | 7,295 | 3.0% | – 28.0% | 8 | 4 |
| 7 | Honda HR-V | 1,003 | 2.6% | + 20.4% | 12 | 6,431 | 2.7% | + 90.7% | 9 | 9 |
| 8 | Ford Territory | 963 | 2.5% | new | 7 | 7,818 | 3.2% | new | 7 | 63 |
| 9 | Kia Sportage | 935 | 2.4% | + 238.8% | 11 | 2,972 | 1.2% | + 61.2% | 18 | 27 |
| 10 | Honda CR-V | 894 | 2.3% | + 22.8% | 10 | 4,583 | 1.9% | – 11.0% | 11 | 10 |
| 11 | Toyota Corolla Altis | 772 | 2.0% | – 0.4% | 14 | 4,651 | 1.9% | – 11.4% | 10 | 8 |
| 12 | Mitsubishi Delica | 770 | 2.0% | + 17.6% | 18 | 3,778 | 1.6% | – 8.2% | 13 | 11 |
| 13 | Mazda CX-5 | 576 | 1.5% | + 22.8% | 13 | 3,869 | 1.6% | + 52.0% | 12 | 13 |
| 14 | Lexus UX | 573 | 1.5% | + 8.7% | 24 | 2,232 | 0.9% | – 21.9% | 24 | 18 |
| 15 | Lexus RX | 547 | 1.4% | + 16.1% | 15 | 3,737 | 1.6% | + 3.7% | 14 | 14 |
| 16 | Mitsubishi Xforce | 535 | 1.4% | new | 17 | 3,493 | 1.4% | new | 15 | n/a |
| 17 | Suzuki Jimny | 502 | 1.3% | + 191.9% | n/a | 1,708 | 0.7% | #VALUE! | 35 | n/a |
| 18 | Nissan Kicks | 478 | 1.2% | – 13.1% | 19 | 3,090 | 1.3% | + 2.7% | 16 | 17 |
| 19 | Suzuki Swift | 452 | 1.2% | + 62.0% | 40 | 1,976 | 0.8% | + 12.1% | 27 | 28 |
| 20 | Mercedes GLC Class | 447 | 1.2% | – 6.5% | 16 | 2,946 | 1.2% | – 37.3% | 19 | 12 |
| 21 | Toyota Camry | 433 | 1.1% | + 200.7% | 21 | 3,004 | 1.2% | + 53.5% | 17 | 25 |
| 22 | CMC Zinger | 420 | 1.1% | – 19.5% | 23 | 2,330 | 1.0% | – 35.8% | 22 | 15 |
| 23 | Hyundai Porter | 384 | 1.0% | + 1.3% | 20 | 2,536 | 1.1% | + 5.9% | 20 | 23 |
| 24 | Mercedes GLA Class | 343 | 0.9% | + 16.3% | 37 | n/a | n/a | n/a | n/a | 38 |
| 25 | BMW X3 | 320 | 0.8% | + 100.0% | 27 | 1,815 | 0.8% | #VALUE! | 30 | n/a |
| 26 | Toyota Vios | 312 | 0.8% | – 23.7% | 32 | 2,079 | 0.9% | – 19.8% | 26 | 22 |
| 27 | Foxtron Bria | 310 | 0.8% | new | 31 | 1,961 | 0.8% | new | 28 | – |
| 28 | Mercedes GLE Class | 306 | 0.8% | n/a | 26 | n/a | n/a | n/a | n/a | 55 |
| 29 | Nissan X-Trail | 305 | 0.8% | – 9.2% | 25 | 1,797 | 0.7% | – 14.7% | 32 | 24 |
| 30 | Hyundai Venue | 304 | 0.8% | + 26.7% | 38 | 1,815 | 0.8% | + 0.6% | 31 | 31 |
| 31 | BMW iX1 | 288 | 0.7% | + 111.8% | n/a | 352 | 0.1% | – 56.2% | n/a | 51 |
| 32 | Honda Fit | 286 | 0.7% | – 13.9% | 33 | 2,222 | 0.9% | – 11.2% | 25 | 21 |
| 33 | Mazda CX-30 | 273 | 0.7% | – 20.9% | 36 | 1,790 | 0.7% | + 11.0% | 33 | 35 |
| 34 | MG ZS | 273 | 0.7% | + 290.0% | 45 | 1,188 | 0.5% | + 93.5% | 40 | 47 |
| 35 | Nissan Sentra | 265 | 0.7% | + 1.9% | 29 | 1,845 | 0.8% | + 1.9% | 29 | 32 |
| 36 | Toyota bZ4X | 251 | 0.6% | + 560.5% | 28 | 2,349 | 1.0% | + 1273.7% | 21 | n/a |
| 37 | Hyundai Custin | 240 | 0.6% | + 48.1% | 34 | 1,769 | 0.7% | – 2.8% | 34 | 30 |
| 38 | Mercedes E Class | 223 | 0.6% | + 4.2% | 44 | 1,262 | 0.5% | – 12.4% | 39 | 41 |
| 39 | Hyundai Tucson | 221 | 0.6% | – 43.2% | 35 | 1,386 | 0.6% | – 51.1% | 37 | 19 |
| 40 | VW Golf | 210 | 0.5% | + 73.6% | 53 | 825 | 0.3% | n/a | 48 | n/a |
| 41 | Mercedes CLA Class | 201 | 0.5% | + 154.4% | n/a | n/a | n/a | n/a | n/a | 65 |
| 42 | Kia Stonic | 198 | 0.5% | n/a | 50 | n/a | n/a | n/a | n/a | n/a |
| 43 | Fuso Canter | 185 | 0.5% | + 13.5% | 39 | 1,080 | 0.4% | – 18.8% | 44 | 39 |
| 44 | MG G50 Plus | 176 | 0.5% | n/a | 41 | 1,501 | 0.6% | n/a | 36 | n/a |
| 45 | Mazda CX-60 | 175 | 0.5% | – 1.1% | 63 | n/a | n/a | n/a | n/a | 54 |
| 46 | Lexus ES | 172 | 0.4% | + 19.4% | 47 | 1,109 | 0.5% | + 1.1% | 42 | 44 |
| 47 | Mazda2 | 159 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 48 | Skoda Kodiaq | 155 | 0.4% | n/a | n/a | 389 | 0.2% | – 13.9% | n/a | 64 |
| 49 | VW Tiguan | 148 | 0.4% | – 50.3% | 54 | 914 | 0.4% | n/a | 46 | n/a |
| 50 | Toyota Granvia+Hiace | 140 | 0.4% | + 17.6% | 58 | 533 | 0.2% | – 28.3% | n/a | n/a |
| 51 | Volvo EX30 | 136 | 0.4% | + 369.0% | 62 | 656 | 0.3% | n/a | n/a | n/a |
| 52 | BMW 2 Series | 133 | 0.3% | + 9.9% | 43 | 804 | 0.3% | – 9.0% | 49 | 52 |
| 53 | Mazda3 | 132 | 0.3% | – 42.1% | 30 | 1,301 | 0.5% | – 21.0% | 38 | 33 |
| 54 | Volvo XC40 | 132 | 0.3% | + 30.7% | 60 | n/a | n/a | n/a | n/a | n/a |
| 55 | Lexus LM | 131 | 0.3% | – 43.3% | n/a | 558 | 0.2% | – 66.8% | n/a | 42 |
| 56 | Volvo XC60 | 122 | 0.3% | + 23.2% | 42 | n/a | n/a | n/a | 58 | n/a |
| 57 | Hyundai Mufasa | 121 | 0.3% | – 54.7% | 52 | 1,160 | 0.5% | + 29.0% | 41 | 40 |
| 58 | Lexus LBX | 121 | 0.3% | – 4.7% | n/a | 1,050 | 0.4% | – 24.8% | 45 | 37 |
| 59 | Mercedes C Class | 116 | 0.3% | + 54.7% | n/a | 599 | 0.2% | – 17.7% | n/a | 59 |
| 60 | Toyota Alphard | 115 | 0.3% | – 19.0% | n/a | 853 | 0.4% | – 63.9% | 47 | 29 |
| 61 | MG HS | 112 | 0.3% | – 46.9% | 46 | 1,090 | 0.5% | – 39.5% | 43 | 34 |
| 62 | BMW X1 | 110 | 0.3% | n/a | 49 | n/a | n/a | n/a | n/a | n/a |
| 63 | Kia Picanto | 105 | 0.3% | – 0.9% | 69 | 684 | 0.3% | n/a | n/a | n/a |
| 64 | Honda Civic | 101 | 0.3% | + 53.0% | 70 | 660 | 0.3% | + 35.0% | n/a | 62 |
| 65 | BMW 3 Series | 100 | 0.3% | + 23.5% | 57 | n/a | n/a | n/a | n/a | 60 |
| 66 | Mitsubishi Colt Plus | 100 | 0.3% | – 37.5% | 64 | 783 | 0.3% | – 38.0% | 50 | 43 |
| 67 | Skoda Octavia | 95 | 0.2% | – 24.6% | 65 | 757 | 0.3% | – 24.1% | n/a | 45 |
| 68 | BMW 1 Series | 94 | 0.2% | – 55.5% | 59 | 677 | 0.3% | – 34.0% | n/a | 50 |
| 69 | Kia Carnival | 88 | 0.2% | – 59.1% | n/a | n/a | n/a | n/a | n/a | 49 |
| 70 | BMW iX2 | 87 | 0.2% | + 0.0% | n/a | 139 | 0.1% | – 67.4% | n/a | n/a |
| 71 | Skoda Kamiq | 87 | 0.2% | – 18.7% | 56 | 87 | 0.0% | – 83.1% | n/a | 67 |
Source: u-car.com.tw
