Taiwan September 2026: Tesla Model Y reaches record 13.9% share

The Tesla Model Y is the best-selling vehicle in Taiwan in September.

Taiwanese new car sales soar 15% year-on-year in August to 37,054 units, leading to a year-to-date volume up 3.7% to 307,210. Toyota (+26%) outpaces the market to 28.4% share, albeit below the 30.6% it commands year-to-date. Tesla shoots up 112.7% year-on-year to a new record 14.3% share, eclipsing its previous best of 13.9% reached last March. Mercedes (+54.4%) is also in great shape, up three spots on last month to #3. Honda (+0.1%), Lexus (+3.4%) and CMC (-0.1%) disappoint below.

Model-wise, the Tesla Model Y (+143.3%) is the overall best-seller for the third time ever in Taiwan after last December and last March. It hits a record 13.9% share, beating the 11.6% of last March. Toyota monopolises the next three spots with the Corolla Cross (+19.6%), RAV4 (+111.9%) and Yaris Cross (+5.1%), with the CMC J Space (+13.6%) rounding out the Top 5. The new Ford Territory ranks #7, the Mercedes CLA is up 672.5% to #12, the Honda ZR-V e:HEV lands at #17, the Mitsubishi Xforce is up to #20 and the new Foxtron Cavira is down 15 ranks on July to #27.

Previous month: Taiwan August 2026: Foxtron Cavira up to #12

One year ago: Taiwan September 2025: Honda (+12.5%), Tesla (+10.2%) highlight weak market (-11.3%)

Full September 2026 Top 12 brands and Top 70 models below.