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Taiwan June 2018: Toyota Corolla back to #1, Honda up 50%

The CR-V (+489%) helps Honda up 50% in Taiwan in June.

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The Taiwanese new car market slides down 5.5% year-on-year in June to 37.889 registrations, but the year-to-date tally remains in the black at +2.6% to 222.194 units. Only 3 of the Top 10 best-selling manufacturers manage a year-on-year gain in June, with Honda (+50%) being by far the most impressive and Lexus (+10%) and Volkswagen (+2%) following at a distance. Both market leaders Toyota and Mitsubishi/CMC drop a hefty 13%, BMW is down 14% and Ford implodes an estimated 36%. Mercedes (-2%), Mazda (-5%) and Nissan/Infiniti (-6%) see more measured drops. After losing the top spot for the first time since September 2013 last month, the Toyota Corolla reclaims its place under the Taiwanese sun in June despite deliveries hit a steep 37%. Victorious in May, the Honda CR-V (+489%) remains strong in 2nd place while Toyota monopolises the remainder of the Top 5 like last month with the RAV4 (-13%), Sienta (-10%) and Yaris (+2%). Notice also the Toyota C-HR up 269% to #15, the Mazda CX-3 up 23% to #20 and the Skoda Karoq landing directly at #65.

Previous month: Taiwan May 2018: Honda CR-V best-seller, Mercedes C-Class in Top 10

Previous year: Taiwan Full Year 2017: Toyota and Corolla lead, Honda up 25%

Full June 2018 Top 10 brands and Top 80 models below.

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Taiwan May 2018: Honda CR-V best-seller, Mercedes C-Class in Top 10

The Honda CR-V is the best-selling vehicle in Taiwan in May.

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New car sales in Taiwan edge up 1% year-on-year in May to 35.686 units, meaning the year-to-date volume is up 4.1% to  184.305. There are some pretty momentous shifts at play in the market this month: both brand leader Toyota (-16%) and Nissan (-14%) are hit hard whereas Honda soars 42% to 10.3% share vs. 9.1% so far in 2018. Mercedes (+22%) and Lexus (+64%) also impress among luxury carmakers just as Ford (-36%) freefalls. Mitsubishi/CMC (+5%), Mazda (-2%), Volkswagen (-3%) and BMW (-9%) post more muted results in the Top 10. But the big surprise comes in the models ranking where the Toyota Corolla (-45%) is toppled from its throne for the first time in almost 5 years (since September 2013 when the Nissan Tiida ranked 1st). The best-seller this month is the Honda CR-V thanks to deliveries up 4-fold (+319%) on the previous generation a year ago. The Sienta (+33%), RAV4 (-24%) and Yaris (+20%) make it 4 Toyotas in the Top 5. Up 38% to #8, the Mercedes C-Class reaches its highest ranking since we started following Taiwan monthly in November 2010 and only its second Top 10 finish after August 2014 (#10).

Previous month: Taiwan April 2018: Honda CR-V up 235% to #2 in market up 1.3%

Previous year: Taiwan Full Year 2017: Toyota and Corolla lead, Honda up 25%

Full May 2018 Top 10 brands and Top 80 models below.

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Taiwan April 2018: Honda CR-V up 235% to #2 in market up 1.3%

The Honda CR-V soars 235% to 2nd place overall in Taiwan in January. 

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The Taiwanese new car market edges up 1.3% year-on-year in April at 34.458 registrations, meaning the YTD volume is now up 4.9% to 148.619 units. Brand leader Toyota is stable year-on-year at 25.3% share, with Mitsubishi/CMC (-11%) holding onto its second place despite a double-digit decline. Similarly, Nissan/Infiniti (-21%) drops heavily but is back up to #3 overall ahead of Honda surging 50% to #4. Mercedes is stable at #5, while both Mazda (+12%) and Lexus (+57%) post significant gains. Local manufacturer Luxgen crumbles down 48% to just 650 sales.

Model-wise, the Toyota Corolla remains dominant at 7.3% share despite a steep 17% year-on-year drop, and the hero of the month is once again the Honda CR-V up a smashing 235% to #2 overall thanks to the new generation. It now ranks #3 YTD vs. #8 over FY2017. The Yaris (+32%), Sienta (+43%) and RAV4 (-20%) make it four Toyotas in the Top 5 this month. Also of note are the stunning gains of the Lexus NX (+254%), VW Tiguan (+39%), Mercedes GLC Class (+34%) and Subaru Forester (+30%), in order of appearance in the April ranking.

Previous month: Taiwan March 2018: Lexus NX hits records 7th place overall

Previous year: Taiwan Full Year 2017: Toyota and Corolla lead, Honda up 25%

Full April 2018 Top 10 brands and Top 80 models below.

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Taiwan March 2018: Lexus NX hits record 7th place overall

The Lexus NX hits its highest ever ranking in Taiwan this month.

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New car sales in Taiwan are up 3.2% year-on-year in March to 39.260 units, lifting the year-to-date volume up 6% to 114.161 registrations. Toyota unsurprisingly remains the most popular carmaker here but freefalls 18% to 21.2% share vs. 24.1% so far this year. Mitsubishi/CMC evolves like the market at +3% to 12% share in 2nd place, while Honda soars 29% to remains at #3 and now also ranks at that level YTD, overtaking Nissan/Infiniti (-11% this month). Lexus is by far the best performer in market this month wth sales up a stunning 127% on March 20178 to rank #7 with 5.1% share. Mazda (+36%) and Mercedes (+18%) also shine. Model-wise, the Toyota Corolla (-23%) and RAV4 (-28%) are on top like YTD and despite very steep drops, while the CMC Veryca is up 3 spots on February and 3% year-on-year in third place. The Honda CR-V (+103%) continues to evolve well above the previous generation a year ago, while the Toyota Sienta (+23%) rounds up the Top 5. But it’s the Lexus NX (+579%) that takes all the honours this month, up 12 spots on last month to reach an all-time record 7th place, its 2nd ever incursion into the Taiwanese monthly Top 10 after the #10 it hit back in February 2015.

Previous month: Taiwan February 2018: Honda CR-V up 3-fold in market up 11.4%

Previous year: Taiwan Full Year 2017: Toyota and Corolla lead, Honda up 25%

Full March 2018 Top 10 brands and Top 80 models below.

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Taiwan February 2018: Honda CR-V up 3-fold in market up 11.4%

Honda CR-V

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The Taiwanese new car market is up 11.4% year-on-year in February to 26.965 registrations, lifting the year-to-date volume up 7.5% to 74.901 units after two months. Market leader Toyota edges down 0.2% to 22.4% share, still almost double the #2, Mitsubishi/CMC up 5% to 11.7%. Honda soars 35% to 9%, overtaking Nissan/Infiniti up just 4% to 8.2%. After a particularly weak January result, Mazda rallies back up 51% to 7.3% share in 5th place, distancing Mercedes (+7%), local carmaker Luxgen (+30%), Ford (-12%), Volkswagen (+28%) and BMW (-15%). Just outside the Top 10, Lexus is up 42% to 3.2% share. Model-wise, the Toyota Corolla holds onto its crown but drops 10% to 6.4% share, only 336 units above the Honda CR-V boosted up 216% to 5.2% by the new generation. The Toyota RAV4 (-17%) and Sienta (+18%) follow while the Mazda3 is back up 42 spots on last month to #5. The VW Tiguan (+138%) breaks into the Taiwanese Top 10 for the first time at #9, smashing its previous record of #17 hit in March 2017. The Suzuki Swift (+490%), Mitsubishi Colt Plus (+238%), Mazda CX-3 (+238%) and Lexus NX (+230%) also shine.

Previous month: Taiwan January 2018: Honda CR-V up 62% in market up 5.5%

One year ago: Taiwan February 2017: Toyota RAV4 and CMC Veryca impress

Full February 2018 Top 10 brands and Top 80 models below.

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Taiwan January 2018: Honda CR-V up 62% in market up 5.5%

The Honda CR-V soars 62% to 4th place overall in Taiwan in January. 

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Taiwanese new car sales start the year on the right foot with a 5.5% year-on-year gain in January to 47.936 registrations. Brand leader Toyota beats the market at +7% to 27.5% share, distancing Mitsubishi/CMC (+20%), Nissan/Infiniti (-27%) and Honda (+15%). Local carmaker Luxgen (+26%), Volkswagen (+23%) and Mercedes (+8%) also outpace the market in January whereas Lexus (-1%) and BMW (-4%) are in negative. In the models ranking, Toyota monopolises the podium like in FY2017 with the Corolla (-6%), RAV4 (+41%) and Sienta (+17%) overall best-sellers. The Honda CR-V soars 62% to #4 ahead of the CMC Veryca (+25%), Toyota Yaris (-12%) and Nissan Livina (-17%). The Luxgen U6 Turbo is up 34% to #8, its first Top 10 ranking since January 2016, while the Luxgen U5 is back up four spots on December to #14. Among other recent launches, the Ford Escort is up 8 ranks on last month to #30, the Mitsubishi Eclipse Cross lands directly at #35, the Toyota C-HR is up 6 to #37 and the Skoda Kodiaq arrives at #42.

Previous post: Taiwan Full Year 2017: Toyota and Corolla lead, Honda up 25%

One year ago: Taiwan January 2017: Toyota Sienta edges up to 2nd place

Full January 2018 Top 10 brands and Top 80 models below.

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Taiwan Full Year 2017: Toyota and Corolla lead, Honda up 25%

Honda sales are up 25% in Taiwan in 2017, mainly thanks to the HR-V. Picture u-car.com.tw

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Check out 13 years worth of Taiwanese Historical Data here

The Taiwanese new car market edges up 1.1% year-on-year in 2017 to 444.669 registrations, and while Toyota remains by far the preferred car brand in the country, it drops by a harsh 8% to 25.7% share. In fact, Toyota and Lexus sales are combined in most Taiwanese sales reports, and doing so the Toyota Motor market share, at 28.8%, falls below the symbolic 30% milestone for the first time since 2006 (29.3%) and hits its lowest level since 2004 (27.6%). Note Toyota Motor has been Taiwan’s best-selling car makers uninterrupted since 2002 when it reached 25.2% market share (see detail on graph below). The Top 6 brands remain unchanged on 2016 but display varying fortunes: Mitsubishi/CMC beats the market with a 4% gain to 10.9% share but Nissan-Infiniti (-5%) and Mazda (-6%) lose ground. Honda shines with a 25% surge to 7.7% share while Mercedes is also very solid at +12%. In the remainder of the Top 10, note Ford up an estimated 13% but local fare Luxgen down 7% at #9 despite the arrival of the U5 crossover breaking into the monthly Top 10 in October.

The Mitsubishi Grand Lancer, specific to Taiwan, is one of three new launches in the 2017 Top 50.

Toyota-Lexus Taiwanese sales volume and market share (2002-2017). Source u-car.com.tw

Over in the models ranking, the Toyota Corolla is once again the uncontested leader, snapping the annual Taiwanese pole position for at least the 13th consecutive year, but drops 8% and almost one percentage point of market share to 9%. The Toyota RAV4 is up 4% to hit 5% of the market while the Toyota Sienta celebrates its first full year in market with a stunning third place at 3.3%. The CMC Veryca is stable at #4 (-1%) ahead of the Honda HR-V, also hitting the jackpot for its first full year at 3% share. The Toyota Yaris (-18%) and Mazda3 (-11%) are the biggest losers in the Top 10 while the Nissan Tiida (+3%), Livina (+5%) and Honda CR-V (+8%) all outpace the market, albeit slightly. Notice also the CMC Zinger up 30%, the Ford Kuga up 26%, the Mercedes GLC up 105% and the Lexus NX up 34%. There are three all-new nameplates inside the 2017 Top 50: the Luxgen U5 (#37), Toyota C-HR (#42) and Mitsubishi Grand Lancer (#46).

Previous post: Taiwan November 2017: Lexus NX shines, Ford Escort lands

Previous year: Taiwan Full Year 2016: Toyota Corolla, Yaris & RAV4 reign, CMC Veryca up

Two years ago: Taiwan Full Year 2015: Toyota monopolises Top 4, Mazda3 shoots up

Full Year 2017 Top 10 brands and Top 50 models vs. Full Year 2016 figures below.

Full December 2017 Top 12 brands and Top 80 models below.

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Taiwan November 2017: Lexus NX shines, Ford Escort lands

The Ford Escort has landed in Taiwan.

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New car sales in Taiwan are up 5.6% year-on-year in November to 40.436 units, lifting the year-to-date volume up 1.2% to 402.452 sales. Toyota holds roughly 1/4 of the market as usual, down 9% to 24.3% share above Nissan/Infiniti (+6%) passing Mitsubishi/CMC (+11%). Honda shoots up 31%, Mercedes is up 11% to #5, Luxgen up 18% to #7 and Lexus up 22% to #9. In the models ranking, the Toyota Corolla continues to reign supreme but drops 14% to 8.8% share, distancing the Toyota RAV4 at 7% (-1%) and the Toyota Sienta at 3.5% (+209%) and replicating the YTD podium. The Honda CR-V is up 28% to remain in 4th place, the Honda HR-V is up 49% to #7, the Nissan Livina up 29% to #8 and the recently launched Luxgen U5 seems to have peaked already, slipping out of the Top 10 and down four spots on October to #11. The Lexus NX is up a flamboyant 165% to leap up to #13 overall, the Suzuki Swift is up 4-fold to #30 and the Ford Escort, imported from China, lands directly at #50.

Previous month: Taiwan October 2017: Luxgen U5 breaks into Top 10

One year ago: Taiwan November 2016: Toyota Corolla, RAV4 and Yaris lead, Sienta lands

Full November 2017 Top 10 brands and Top 75 models below.

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Taiwan October 2017: Luxgen U5 breaks into Top 10

The U5 hits the highest ranking for any Luxgen at home in almost 3 years. 

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The Taiwanese new car market is down slightly in September at -0.8% to 35.512 registrations, yet the year-to-date tally remains in positive territory – just – at +0.7% to 362.016 units. Market leader Toyota is in great difficulty this month with sales down 20% year-on-year to 22.8% share, a full three percentage points below its YTD level of 25.8%. Nissan/Infiniti (+0.1%) rallies back up three spots on September to #2 overall, distancing Mitsubishi/CMC down 5%. Both Honda and Ford surge 30% ahead of their score a year ago, the only carmakers registering double-digit growth. Mercedes is up a solid 7% to #6 overall. Model-wise, the Toyota Corolla (-19%) and RAV4 (-35%) lead once again but both drop sharply, they are followed this month by the Nissan Tiida (+46%) and Honda CR-V (+87%) with the Toyota Sienta rounding up the Top 5. The Luxgen U5, launched last month, is up 82.5% and 8 spots on its inaugural score to break into its home Top 10 at #7. This is the highest ranking hit by a Luxgen nameplate since the U6 Turbo ranked #6 in January 2015. The U6 Turbo holds the record for the highest ever ranking posted by a Luxgen model at home: #3 in January 2014. Finally, notice also the Ford Kuga up 208% to #17, the Mercedes GLC up 158% to #21 and the Suzuki Vitara up 88% to #23.

Previous month: Taiwan September 2017: Honda CR-V on podium, Luxgen U5 lands

One year ago: Taiwan October 2016: Honda HR-V instant blockbuster (#7)

Full October 2017 Top 12 brands and Top 75 models below.

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Taiwan September 2017: Honda CR-V on podium, Luxgen U5 lands

The Honda CR-V ranks third in Taiwan this month. Picture u-car.com.tw

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After a seven-month hiatus, Taiwan is back on BSCB with complete Top 10 brands and Top 75 models for each month since March. In September, the Taiwanese new car market is down 6.2% year-on-year to 31.375 registrations, meaning the year-to-date total is up a discreet 0.9% to 326.504 units. In the brands ranking, Toyota dives down 21% to just 21% share vs. 26.1% so far this year, distancing Mitsubishi/CMC down 18% to 10.3% whereas Honda shoots up 84% to 9.4% share in third place vs. #4 and 7.4% year-to-date. Mercedes is up 18% to #4, hitting 8.1% share vs. 6.5% so far in 2017 while Nissan/Infiniti is relegated to 5th place with deliveries down a harsh 35% to 7.5% share. BMW is up 21% to #6, Luxgen up 5% to #8 and Suzuki maintains itself at a very high level at #11 and 3.2% share.

The Luxgen U5 lands at #15 in Taiwan. Picture u-car.com.tw 

The top of the models ranking has been relatively stable since March, with the Toyota Corolla and RAV4 holding the top two spots each month including September, the Honda HR-V ranking #3 in March and May, the CMC Veryca #3 in April and the Toyota Sienta #3 in June and August. The new generation Honda CR-V shot up 70% to #3 in July and an even more impressive 94% this month to snap the third place overall once again, with the HR-V following closely at #4. The CMC Veryca (-18%) and Mitsubishi Delica (-22%) both struggle, while the Toyota Sienta signs a solid #7 spot. The big arrival in September is the local Luxgen U5 landing directly at #15 with 1.7% share, launching simultaneously in Taiwan and China. Notice also the BMW 3 Series up 141% to #13, the Mercedes GLC up 184% to #17 and the Mazda CX-3 up 176% to #29. Among recent launches, the Toyota C-HR hits a record #21, the Suzuki Ignis ranks 50th, the Mitsubishi Grand Lancer is at #69 after starting at #13 back in April and the Suzuki Baleno is at #72.

Previous post: Taiwan February 2017: Toyota RAV4 and CMC Veryca impress

One year ago: Taiwan September 2016: Mazda3 leaps onto podium

Every month from March to September Top 10 brands and Top 75 models below.

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