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Brazil October 2025: New VW Tera stuns at #2

The VW Tera is an instant blockbuster in Brazil. 248,118 new light vehicles hit Brazilian roads in October a small -0.5% dip. This is still a very strong result as October 2024 was the largest October result since 2014 (291.412). The year-to-date tally is now up 3% to 2,055,699, the…

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Brazil January 2025: Fiat sails off, Strada ultra dominant

The Fiat Strada comfortably leads the Brazilian charts in January. 159,377 new light vehicles hit Brazilian roads in January, a measured +4.8% year-on-year uptick. Fiat (+11.4%) beats the market to 21.6% share, followed by Volkswagen (-3.9%) and Chevrolet (+3.8%), both underperforming. Toyota (-15.7%) and Hyundai (-30.5%) properly sink to round…

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Brazil August 2024: Fiat sells 10x Italian volume

The Fiat Strada is the most popular vehicle in Brazil again. New light vehicle sales in Brazil climb 13.3% year-on-year in August to 222,795 units. This is the best August volume and first one above 200,000 units since pre-pandemic August 2019. The year-to-date tally is now up 13.2% to 1,524,776.…

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