Switzerland September 2026: Tesla Model Y breaks records at 7.7% share

The Telsa Model Y holds a record 7.7% of the Swiss market in September.

The Swiss new car market is up 9.6% year-on-year in September to 21,948 units, leading to a year-to-date tally up 2.7% to 173,537. 4×4 sales soar 19.3% to 12,084 and 55.1% share vs. 50.6% a year ago, and are up 8.2% year-to-date to 91,700 and 52.8% vs. 50.2% over the same period last year. BEV sales surge 51.2% to 7,833 and 35.7% share vs. 25.9% in September 2025 and are up 27.3% YTD to 45,464 and 26.2% share vs. 21.1% over the first 9 months of 2025. Meanwhile PHEVs are down -1.5% for the month to 2,529 and 11.5% share vs. 12.8% a year ago.

In the brands ranking, Mercedes (+11.8%) brilliantly snaps the top spot for the first time since October 2021 with 9.7% share and advances to #3 year-to-date as a result. Tesla (+94.4%) shoots up 30 spots on August to land in 2nd place with 1,950 sales and 8.9% share, its second best results ever below #2, 1,958 sales and 9.2% in June 2022. Volkswagen (-11.7%) falters to #3 but stays on top YTD while Skoda (-4.4%) and BMW (-5.5%) also disappoint. Below, Renault (+33.4%) and Toyota (+15.7%) shine just as BYD (+280.3%) registers the biggest YoY gain near the top and threepeats at a record #10 with an all time high 3.3% share.

Model-wise, the Tesla Model Y (+129.6%) more than doubles its sales year-on-year to simply post its best ever result at 1,685 sales and 7.7% share. Previous best was 1,508 units and 6.4% in March 2024. The Model Y takes the YTD lead in the process whereas it ranked #5 after 8 months. The Mercedes GLC (+59.9%) is down one rank on last month to #2 while the VW Golf (+16.9%) falls to #3 and drops from #1 to #3 in the YTD order. The Toyota Yaris (+15.7%) repeats at #4 with the VW Tiguan (-1.8%) rounding out the Top 5. The Tesla Model 3 is up to #10 and the BMW iX3 is at #14.

Previous month: Switzerland August 2026: Kia breaks records, Mercedes GLC at #1 again, BMW iX3 at #9

One year ago: Switzerland September 2025: Tesla Model Y and Skoda Elroq on top

Full September 2026 Top 68 All brands and Top 391 All models below.