Bulgaria September 2026: Geely Starray up to #2

The Geely Starray is the 2nd best-selling vehicle in Bulgaria in September.

New light vehicle sales in Bulgaria advance 10.4% year-on-year in September to 4,749 units, leading to a year-to-date volume up 9.7% to 44,176. Toyota (+19.3%) reclaims the top spot it holds year-to-date with 11.3% share for the month. It leapfrogs past Skoda (-5.1%) and Dacia (-19.1%) both in difficulty. Hyundai (+5.2%) is up but weak while Ford (+46.4%) impresses at #5 with 5.9% share vs. 4.1% so far this year. Renault (-35.2%), Volkswagen (-8.3%) and Kia (-1.2%) disappoint but Geely (+500%) is the Top 10 performer of the month, up four spots on August to #9. BYD (+5600%), Dongfeng (+381.8%) and MG (#16) stun below.

Over in the models charts, the Toyota Corolla (+57.9%) shoots back up to #1, a ranking it also holds year-to-date. The surprise of the month is in 2nd place: the Geely Starray is up 1833.3% year-on-year and 14 spots on August and ascends to #29 year-to-date (+876.3%) vs. #170 over the Full Year 2025. The Dacia Sandero (-19.5%) is down one rank on last month to #3, distancing the Kia Sportage (+19.3%) and Skoda Octavia (-16.3%). Excellent performances in the remainder of the Top 10 any the Skoda Kamiq (+58%), Toyota C-HR (+53.5%) and Ford Ranger (+50.9%) while the Dongfeng Shine (+266.7%) is up to #11.

Previous month: Bulgaria August 2026: Skoda Kodiaq best-seller in market up 26.9%

One year ago: Bulgaria September 2025: Dacia (+109.1%) snaps top spot in market up 39.1%

Full September 2026 Top 60 All brands and Top 341 All models below.