Russia July 2026: Mazda, Toyota, Tenet stand out
The Mazda CX-5 is up to a record 8th place in China in July.
The Russian new car market edges up 1.2% year-on-year in July to 122,092 units. This way, the year-to-date tally is up 12.2% to 730,714. For once local behemoth Lada (+3.5%) outpaces its home market to 23.9% share, yet still below the 24.8% it commands YTD. Haval gains 19% at #2 while newcomer Tenet , a China-Russia joint venture assembling rebadged Chery vehicles at the ex-Volkswagen Kaluga plant, is just 86 sales off its volume record reached last month. Geely (-0.6%) and Jetour (-0.5%) are stable but Changan (-30.5%) and Belgee (-24.9%) are hit hard. Two foreign manufacturers post the biggest lifts: Toyota is up 35.8% at #8 and Mazda up an extravagant 444.8% at #9. Finally GAC (-32.2%) scores its first Top 10 in exactly a year.
Lada Niva Travel sales are up 37.7% in July.
Over in the models charts, the Lada Granta (-14.9%) sinks but stays in the lead at 9.1% share, distancing the Haval Jolion (+29.7%) in great shape. The Tenet T7 (aka Chery Tiggo 7L) repeats at #3 with a solid 5.7% share ahead of the Lada Vesta (-10.7%). The new Tenet T4L (aka Chery Tiggo 7) stays at #5 for its third month in market. The new Lada Iskra is up one spot on June to #6 which is a new ranking record for the nameplate. The Lada Niva Travel (+37.7%) posts a very healthy score at #7. The Mazda CX-5 (+589.4%) is the best-selling foreign model in Russia and the only one in the Top 10 at #8, a record ranking it also held last February. The new Belgee X50+ remains in 9th place just as the Haval M6 (+14.5%) returns inside the Top 10.
Previous month: Russia June 2026: Tenet, Toyota and Mazda impress
One year ago: Russia July 2025: Market down -11.4%, Chery, Belgee, Jetour among best performers
Full July 2026 Top 10 brands and models below.
Russia July 2026 – brands:
| Pos | Brand | Jul-26 | % | /25 | Jun | 2026 | % | /24 | Pos | FY25 |
| 1 | Lada | 29,227 | 23.9% | + 3.5% | 1 | 181,358 | 24.8% | – 1.3% | 1 | 1 |
| 2 | Haval | 15,606 | 12.8% | + 19.0% | 2 | 99,719 | 13.6% | + 29.5% | 2 | 2 |
| 3 | Tenet | 12,550 | 10.3% | new | 3 | 76,546 | 10.5% | new | 3 | 9 |
| 4 | Geely | 8,340 | 6.8% | – 0.6% | 4 | 45,251 | 6.2% | + 2.9% | 4 | 4 |
| 5 | Changan | 5,459 | 4.5% | – 30.5% | 5 | 28,637 | 3.9% | – 24.2% | 6 | 6 |
| 6 | Belgee | 4,891 | 4.0% | – 24.9% | 6 | 33,702 | 4.6% | + 38.4% | 5 | 5 |
| 7 | Jetour | 4,387 | 3.6% | – 0.5% | 8 | 20,320 | 2.8% | + 1.0% | 8 | 7 |
| 8 | Toyota | 3,724 | 3.1% | + 35.8% | 7 | 20,356 | 2.8% | + 86.4% | 7 | 10 |
| 9 | Mazda | 3,090 | 2.5% | + 444.8% | 9 | 14,821 | 2.0% | + 669.9% | 9 | n/a |
| 10 | GAC | 1,928 | 1.6% | – 32.2% | n/a | 11,323 | 1.5% | + 11.1% | n/a | n/a |
Russia July 2026 – models:
| Pos | Model | Jul-26 | % | /25 | Jun | 2026 | % | /25 | Pos | FY25 |
| 1 | Lada Granta | 11,086 | 9.1% | – 14.9% | 1 | 71,044 | 9.7% | – 12.5% | 1 | 1 |
| 2 | Haval Jolion | 7,202 | 5.9% | + 29.7% | 2 | 42,675 | 5.8% | + 37.0% | 3 | 3 |
| 3 | Tenet T7 | 6,965 | 5.7% | new | 3 | 43,455 | 5.9% | new | 2 | n/a |
| 4 | Lada Vesta | 5,962 | 4.9% | – 10.7% | 4 | 33,689 | 4.6% | – 32.0% | 4 | 2 |
| 5 | Tenet T4L | 4,051 | 3.3% | new | 5 | 7,907 | 1.1% | new | n/a | – |
| 6 | Lada Iskra | 3,888 | 3.2% | new | 7 | 19,137 | 2.6% | new | 6 | n/a |
| 7 | Lada Niva Travel | 3,491 | 2.9% | + 37.7% | 6 | 24,922 | 3.4% | + 33.6% | 5 | 8 |
| 8 | Mazda CX-5 | 2,916 | 2.4% | + 589.4% | n/a | 13,751 | 1.9% | + 952.1% | 10 | n/a |
| 9 | Belgee X50+ | 2,902 | 2.4% | new | 9 | 10,121 | 1.4% | new | n/a | n/a |
| 10 | Haval M6 | 2,637 | 2.2% | + 14.5% | n/a | 17,363 | 2.4% | + 21.1% | 8 | 6 |
Source: Manufacturers
