Thailand Q1 2026: Market up 22% to over 200,000 units
Toyota remains by far the most popular brand in Thailand but drops to 34.1% share.
Q1 vehicle sales in Thailand soar 22% year-on-year to 201,033 units. Market leaders Toyota (+5.3%) and Honda (+2.9%) perform poorly at 34.1% and 11.3% share respectively vs. 39.5% and 13.3% a year ago over Q1 2025. Isuzu (-6.1%) is in difficulty at #3 ahead of three surging Chinese brands: BYD (+62.4%), Omoda Jaecoo (+1371.3%) and MG (+78.5%). GAC Aion (+125.4%) and GWM (+133.7%) also stun in the remainder of the Top 10, as do Deepal (+70.9%), Chery (+1263.7%) and Tesla (+232.3%) below.
Previous post: Thailand January 2026: Chinese at 46.8% share, BYD smashes records, Jaecoo 5 EV #2
One year ago: Thailand March 2025: BYD Sealion 6 just misses out on Top 10
Full Q1 2026 Top 80 All brands ranking below.
Thailand Q1 2026 – brands:
| Pos | Brand | Q1 2026 | % | /25 | Q1 2025 | % | Pos | FY25 |
| 1 | Toyota | 68,493 | 34.1% | + 5.3% | 65,016 | 39.5% | 1 | 1 |
| 2 | Honda | 22,619 | 11.3% | + 2.9% | 21,980 | 13.3% | 2 | 2 |
| 3 | Isuzu | 20,256 | 10.1% | – 6.1% | 21,579 | 13.1% | 3 | 3 |
| 4 | BYD | 14,164 | 7.0% | + 62.4% | 8,720 | 5.3% | 4 | 4 |
| 5 | Omoda Jaecoo | 10,858 | 5.4% | + 1371.3% | 738 | 0.4% | 19 | 11 |
| 6 | MG incl. IM | 8,814 | 4.4% | + 78.5% | 4,937 | 3.0% | 7 | 6 |
| 7 | Mitsubishi | 7,533 | 3.7% | – 0.8% | 7,597 | 4.6% | 5 | 5 |
| 8 | GAC Aion | 6,968 | 3.5% | + 125.4% | 3,092 | 1.9% | 9 | 9 |
| 9 | GWM | 5,696 | 2.8% | + 133.7% | 2,437 | 1.5% | 12 | 8 |
| 10 | Ford | 5,257 | 2.6% | – 12.3% | 5,991 | 3.6% | 6 | 7 |
| 11 | Changan Deepal | 4,858 | 2.4% | + 70.9% | 2,843 | 1.7% | 10 | 10 |
| 12 | BMW | 2,622 | 1.3% | – 19.6% | 3,261 | 2.0% | 8 | 12 |
| 13 | Mazda | 2,534 | 1.3% | + 11.1% | 2,281 | 1.4% | 13 | 14 |
| 14 | Nissan | 2,505 | 1.2% | + 31.8% | 1,900 | 1.2% | 14 | 15 |
| 15 | Chery | 2,141 | 1.1% | + 1263.7% | 157 | 0.1% | 31 | 33 |
| 16 | Tesla | 2,087 | 1.0% | + 232.3% | 628 | 0.4% | 22 | 16 |
| 17 | Mercedes | 2,000 | 1.0% | – 20.8% | 2,526 | 1.5% | 11 | 13 |
| 18 | Geely | 1,987 | 1.0% | new | 0 | 0.0% | – | 26 |
| 19 | Suzuki | 1,664 | 0.8% | + 26.6% | 1,314 | 0.8% | 17 | 17 |
| 20 | Zeekr | 1,440 | 0.7% | + 114.0% | 673 | 0.4% | 20 | 21 |
| 21 | Xpeng | 1,325 | 0.7% | + 259.1% | 369 | 0.2% | 25 | 20 |
| 22 | Hyundai | 874 | 0.4% | + 32.8% | 658 | 0.4% | 21 | 23 |
| 23 | Volvo | 590 | 0.3% | – 32.0% | 868 | 0.5% | 18 | 22 |
| 24 | Porsche | 464 | 0.2% | – 1.7% | 472 | 0.3% | 24 | 25 |
| 25 | Mini | 452 | 0.2% | – 16.5% | 541 | 0.3% | 23 | 24 |
| 26 | Wuling | 429 | 0.2% | + 130.6% | 186 | 0.1% | 30 | 30 |
| 27 | Denza | 361 | 0.2% | – 74.8% | 1,431 | 0.9% | 16 | 19 |
| 28 | Kia | 357 | 0.2% | + 40.0% | 255 | 0.2% | 26 | 28 |
| 29 | Riddara | 242 | 0.1% | + 171.9% | 89 | 0.1% | 32 | 31 |
| 30 | Lexus | 205 | 0.1% | – 8.1% | 223 | 0.1% | 27 | 27 |
| 31 | Audi | 185 | 0.1% | – 1.1% | 187 | 0.1% | 29 | 29 |
| 32 | Leapmotor | 153 | 0.1% | + 537.5% | 24 | 0.0% | 35 | 35 |
| 33 | Neta | 140 | 0.1% | – 90.7% | 1,510 | 0.9% | 15 | 18 |
| 34 | Subaru | 131 | 0.1% | – 30.7% | 189 | 0.1% | 28 | 32 |
| 35 | Avatr | 121 | 0.1% | new | 0 | 0.0% | – | – |
| 36 | Hino | 113 | 0.1% | n/a | 0 | 0.0% | – | – |
| 37 | Foton | 57 | 0.0% | n/a | 0 | 0.0% | – | – |
| 38 | Peugeot | 54 | 0.0% | + 45.9% | 37 | 0.0% | 34 | 36 |
| 39 | Land Rover | 32 | 0.0% | – 23.8% | 42 | 0.0% | 33 | 34 |
| 40 | Mine | 31 | 0.0% | n/a | 0 | 0.0% | – | – |
| 41 | Lamborghini | 20 | 0.0% | n/a | 0 | 0.0% | – | – |
| 42 | Daihatsu | 19 | 0.0% | n/a | 0 | 0.0% | – | – |
| 43 | JAC | 19 | 0.0% | n/a | 0 | 0.0% | – | – |
| 44 | Ferrari | 13 | 0.0% | n/a | 0 | 0.0% | – | – |
| 45 | Maserati | 12 | 0.0% | + 33.3% | 9 | 0.0% | 37 | 39 |
| 46 | Volkswagen | 12 | 0.0% | + 500.0% | 2 | 0.0% | 42 | 44 |
| 47 | Jeep | 11 | 0.0% | n/a | 0 | 0.0% | – | – |
| 48 | Bentley | 9 | 0.0% | – 60.9% | 23 | 0.0% | 36 | 37 |
| 49 | Lotus | 9 | 0.0% | + 125.0% | 4 | 0.0% | 39 | 41 |
| 50 | Higer | 8 | 0.0% | n/a | 0 | 0.0% | – | – |
| 51 | Juneyao | 7 | 0.0% | n/a | 0 | 0.0% | – | – |
| 52 | Rolls-Royce | 7 | 0.0% | n/a | 0 | 0.0% | – | – |
| 53 | Aston Martin | 6 | 0.0% | + 500.0% | 1 | 0.0% | 43 | 42 |
| 54 | Farizon | 6 | 0.0% | n/a | 0 | 0.0% | – | – |
| 55 | Maxus | 6 | 0.0% | n/a | 0 | 0.0% | – | – |
| 56 | Sokon | 6 | 0.0% | n/a | 0 | 0.0% | – | – |
| 57 | Tata | 5 | 0.0% | n/a | 0 | 0.0% | – | – |
| 58 | UD Trucks | 5 | 0.0% | n/a | 0 | 0.0% | – | – |
| 59 | Pocco | 4 | 0.0% | n/a | 0 | 0.0% | – | – |
| 60 | Seres | 4 | 0.0% | n/a | 0 | 0.0% | – | – |
| 61 | Jiayuan | 3 | 0.0% | n/a | 0 | 0.0% | – | – |
| 62 | McLaren | 3 | 0.0% | n/a | 0 | 0.0% | – | – |
| 63 | Axion | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 64 | Chevrolet | 2 | 0.0% | + 0.0% | 2 | 0.0% | 41 | 43 |
| 65 | FAW | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 66 | King Long | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 67 | Nextem | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 68 | Solarky | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 69 | XEV | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 70 | Yuchai | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 71 | ZX Auto | 2 | 0.0% | n/a | 0 | 0.0% | – | – |
| 72 | Chenglong | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 73 | Citroen | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 74 | DFSK | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 75 | Fomm | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 76 | Jonway | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 77 | Karba | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 78 | Nex | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 79 | Proton | 1 | 0.0% | n/a | 0 | 0.0% | – | – |
| 80 | Volt | 1 | 0.0% | – 83.3% | 6 | 0.0% | 38 | 38 |
Source: Manufacturers
